What do you like best?
I like that it offers a way to dive into existing and prospective accounts to maximize value and grow business. Works well for sales management.
What do you dislike?
There are often bugs within the service or incorrect data as things do not track properly. Combined with the fairly easy way to incorporate user error here, the data can be less reliable and valuable.
What business problems are you solving with the product? What benefits have you realized?
Using BrightTarget to track existing and prospective clients - driving value, knowing who to reach out to about what.