What do you like best?
I run a media company and returned home from a much-needed vacation only to find my ad-server plugin shit itself and I received a barrage of emails from advertisers asking why they weren't getting much impressions. I even lost a few advertisers. Then I was referred to Broadstreet and its the best investment I have EVER made in our company. Not only is the Broadstreet dashboard easy to use, the near-hundred variations of ads we now utilize and how they're staged on the site has led to nonstop activity as far as potential advertisers reaching out to our promotions department looking to advertise. Not only that, its employees go above and beyond for you, their partner. And they treat you like a partner. Certainly the finest third-party company I've ever had the pleasure of dealing with. - Michael White.
What do you dislike?
The survey software is making me fill this part out, but i have no dislikes. What I will say, is that I had a coder friend I know in the industry develop a plugin that helps distribute a websites side-bar ads on desktops within content (every few paragraphs) on mobile devices. Also, this same friend coded my sites so that a small margin with the word ADVERTISEMENT appears above these ads that appear throughout the content. It would be cool if Broadstreet developed a similar service for news companies; distributed marked ads throughout content seems to be the trend in media at this moment and I don't see it going anywhere.
Recommendations to others considering the product
This will be the best money you ever spend.
What business problems are you solving with the product? What benefits have you realized?
Our ads stage so very nicely on the site now with a lot of flexibility that local and regional business owners have taken notice and want in. The ads that get populated by a company's latest Facebook or Instagram posts are highly attractive, especially as Facebook makes it harder and harder for businesses to gain traction organically, and Facebook continues to increase the price for paid reach.