Bronto

Bronto

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4.3 out of 5 stars
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Bronto combines email, mobile and social messaging with drag-and-drop automation in one simple marketing platform that allows you to design and execute personalized campaigns.
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Bronto Reviews (12)

The platform is excellent for those looking grow their sales as well as create more efficiency. Email has become a major portion of our online sales and engagement. A... Read More
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Michael Marchetta
Administrator in Marketing and Advertising
Bronto's API is well documented, and well supported. This provides us the opportunity to build out any custom functionality we like as a combination of our tools and... Read More
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Roy Steves
Executive Sponsor in Retail
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Why Trust Bronto?

What do you like best?

The platform is excellent for those looking grow their sales as well as create more efficiency. Email has become a major portion of our online sales and engagement. A lot of features to create high level email strategies and automation like transactional emails, birthday emails, gift cards, VIP, segmentation and so much more on a basic and advanced level. Using the API allows us to accomplish a lot of the said strategies. Having used other services I can say this with confidence that Bronto has all you need. It has become a major part of our overall marketing strategy as we integrate all of what we do.

What do you dislike?

Not much except it takes time and some expertise to plan and set up the higher level strategies. Nothing that can't be figured out or handled.

Some activities and tasks may require a call to support or account team. We record all our email stats in a separate excel spreadsheet as the report features may be difficult to use. Would like to see a bit more on the alerts if there is something wrong with data but we monitor it ourselves.

Recommendations to others considering the product

Consider the expert services of using the platform VS. other providers. You will find more tools and data as well as expert services internally to guide you. When you want to grow sales, engage with customers and show ROI then Bronto is your software. Purchasing a support/strategy package as this will come in handy.

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Overall a very strong ESP

What do you like best?

The layout is very user-friendly and straight forward, but is also feature rich. This simplicity makes Bronto fantastic for companies who have only one or two email specialists and someone less familiar with emails has to cover temporarily on occasion. Bronto comes ready for the casual-coder with a WYSIWYG and simple navigation.

At the same time, Bronto is not so watered-down that it is hardly worthwhile to those who are very familiar with email campaigns. There are many tools that cater to the full-time email specialist, such as advanced workflows.

What do you dislike?

The customer support can leave something to be desired. The availability of a live chat is great, but the knowledge and motivation of the support representatives is lacking at times. I would consider this an area of great concern for Bronto moving forward.

Recommendations to others considering the product

Give it a try. The price-point is lower than many competing products, and the simple yet feature-rich application is great for a wide range of companies.

What business problems are you solving? What benefits have you realized?

Automated workflows and conversion tracking are both far more easily attainable with Bronto than they are with Lyris. Recurring campaigns and remails have also led to increased email revenue with Bronto.

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Great email platform for a mid-market company that wants readily available support

What do you like best?

The best part of Bronto is certainly the value you get for the price. We had a pretty small budget with a large email volume and wanted to get the most we could for our money. Bronto was a great fit.

What do you dislike?

There are a few areas that I would like to see improvement upon. The first is the limitation of 100 fields. This seems like it would be plenty, but when you start to create dynamic emails, it just isn't enough. The Bronto model is a one tier database so you can not make any relationships that would allow you a one to many relationship with a table like "Trade Shows Attended". I would like to see that feature in the future. Fortunately, Bronto is adding new features all the time!

Recommendations to others considering the product

Bronto has fantastic on page help menus that guide you through your questions. If that isn't enough (although most of the time it is) there is click to chat that is available during all of my working hours. They can always answer my questions and I don't have to wait! Also, the platform is easy to use and easy to give to business owners so they can report on emails.

What business problems are you solving? What benefits have you realized?

The problem we started with was an old install of Lyris which had a limit of email addresses that we kept supassing. We had to do all of our own coordination with the ISPs if we had any kind of blacklist or ban issue. We wanted to focus on the marketing message and spend less time figuring out how to manage our lists and ISPs.

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Flexible and powerful EMP for mid-market companies.

What do you like best?

Bronto's API is well documented, and well supported. This provides us the opportunity to build out any custom functionality we like as a combination of our tools and theirs--beyond all of the functionality they already have.

What do you dislike?

Using the app for multiple brands, and with multiple users, can be challenging. There are no concurrent versioning tools for a designer and a programmer to be able to avoid stepping on each others' toes, for example, so that pushes a lot of work out into our project management system that could be all done in one place.

Recommendations to others considering the product

Talk to some current clients, especially if they might have use cases similar to your own. We're around, and we generally love talking about Bronto. You can take that as a good sign.

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Easy setup, reporting needs work, workflows are great but should be free

What do you like best?

Setup and typical day-to-day use is great. Easy to create a new campaign and send. Workflows add sophisticated triggered email sends, but used to be free and are now very expensive.

What do you dislike?

Reporting is pretty bad. They have some good stats and info, but it is difficult to get in the format you want, and then it doesn't download in a friendly way. Also, limiting and combining data from multiple emails can be a pain. As above, workflows are great, but they should be a value-add, not a huge expense.

Recommendations to others considering the product

Ask for a full demo, and really walk through an entire email send, from start to finish, including the reporting.

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