Bronto

Bronto

(38)
4.1 out of 5 stars

Bronto combines email, mobile and social messaging with drag-and-drop automation in one simple marketing platform that allows you to design and execute personalized campaigns.

Work for Bronto?

Learning about Bronto?

We can help you find the solution that fits you best.

Find the Right Product

Bronto Reviews

Ask Bronto a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 39 Bronto reviews
LinkedIn Connections
Bronto review by <span>Peter F.</span>
Peter F.
Validated Review
Verified Current User
Review Source

A Marketer's ESP

Reviewed On
Validated Review
Verified Current User
What do you like best?

Bronto is a very reliable system that gets the job done with usability as a top priority. With the platform I've been able to quickly stand up behavior based campaigns using the workflow feature and segments. Generally speaking, the add-on apps are easy to deploy and do a great job of extending the platforms capabilities. Bronto may not be the most powerful ESP on the block but it is great for a team that has limited tech resources and needs to get a robust email program in place fast.

What do you dislike?

There are some reporting challenges, which they have been working on, and it could use some tighter site integration to offer more behavioral trigger optimizations. You can still do a lot with the platform but often need to hack together more complex customer interactions.

Recommendations to others considering the product

Understand if you need any of the apps when you are negotiating your contract to try to get bulk discounts.

What business problems are you solving with the product? What benefits have you realized?

It allows us to quickly deploy batch-and-blast emails as well behavior based trigger campaigns without requiring us to bring on a dedicated email technical resource like a coder or specialized email designer.

0 of 0 found this helpful.
Helpful?
Sign in to G2 Crowd to see what your connections have to say about Bronto
Headshots
Bronto review by User in Luxury Goods & Jewelry
User in Luxury Goods & Jewelry
Review Source

A Powerful Email Marketing Platform

Reviewed On
Validated Review
Verified Current User
What do you like best?

Bronto allows the user to copy and duplicate multiple emails. This has come in handy numerous times when I've had to code out small differences between a dozen or more emails.

What do you dislike?

The search feature could use some work. I'm not sure if it works as intended or if it is just slightly inaccurate. Sometimes my searches for a date range will not come up in the results unless I also search for the title of the email.

Recommendations to others considering the product

As far as email marketing and analytics, Bronto does what you need it to do and a little bit more.

What business problems are you solving with the product? What benefits have you realized?

We frequently use the analytics within Bronto to test how well certain emails and email layouts do as compared to other ones. As an example, over 8 weeks we tested two different designs of the same email and sent email A to one half of our customers and email B to the other half. It turned out that email B not only had consistently higher click rates, but they were also purchasing directly from it. Statistics like these become invaluable.

0 of 0 found this helpful.
Helpful?

What Marketing Automation solution do you use?

Thanks for letting us know!
Bronto review by Administrator in Entertainment
Administrator in Entertainment
Review Source

14 months with bronto

Reviewed On
Validated Review
Verified Current User
What do you like best?

The ability to house the product table in the platform was great. It let me see top performing products, percentage price changes, number of units sold, and revenue all in one section and would get updated daily with new sales

What do you dislike?

Very inflexible to bring in data. Had to come up with bandaid solutions to store date fields since several product fields were fixed and couldn’t be changed.

What business problems are you solving with the product? What benefits have you realized?

One of my favorite features is the recommendations standard. I enter criteria that I want to have campaigns set up, and then it spits out a list of products that match that criteria that I can easily add to an email. For example, I can say create a list of products priced under $50 and have sold more than 1000 units and I could serve up the products that match this critieria into an email.

0 of 0 found this helpful.
Helpful?
Bronto review by <span>Jodie O.</span>
Jodie O.
Validated Review
Verified Current User
Review Source

Pleased With App, Questionable Strategy

Reviewed On
Validated Review
Verified Current User
What do you like best?

The Bronto app has been a simple tool to use for email marketing. The ease of use and well organized user interface makes the daunting task of email planning and organizing much easier. We've found Bronto customer lists especially helpful with integrating our email lists into Facebook and other advertising platforms. If you have a solid strategy for your email marketing plan and just need a platform to execute, Bronto is a good choice!

What do you dislike?

The negative experience my employer and I have received in the past year or so from a strategist with the company. Prior to, our strategists have always been informative and helpful. Seems there may be a slight disconnect within associates in the last year or so with how to approach clients differently based on their customer base, and the associate's experience within the field of email marketing.

Recommendations to others considering the product

Bronto should be considered when you have a clear understanding of your customer base and are on the right track with your business's marketing goals as a whole. Bronto has a ton of great features outside of email marketing that can grow your business.

What business problems are you solving with the product? What benefits have you realized?

We are using Bronto to automate email marketing. We've benefited from being able to have all types of email campaigns created, organized and delivered from one platform. The added bonus of being able to track the progress of each campaign separately, monthly, yearly or grouped however we see fit is a plus to simple using Google Analytics metrics.

0 of 0 found this helpful.
Helpful?
Bronto review by <span>Jordan R.</span>
Jordan R.
Validated Review
Review Source
Validated Review
What do you like best?

Bronto's user interface is very intuitive, so it's easy to jump in and navigate. There's also so much control to build any type of program that you want, interweaving workflows with lists, segments, and field data. I've never had trouble accomplishing any type of personalized series or triggered workflow that I've conceived of. Exporting reports and message analytics is quick and simple, and allows for a lot of control over the time frame and type of data you're looking for.

What do you dislike?

Sometimes features may cost additional money to access (such as the new Socialite app). That being said, I've usually found them to be quite worth the investment in the long run.

Recommendations to others considering the product

Have a sales representative walk through the workflow capabilities--you will be impressed!

What business problems are you solving with the product? What benefits have you realized?

We're turning new customers into first time purchasers, and previous purchasers into repeat purchasers. We tailor Welcome Series for new subscribers depending on where they signed up; and then craft post-purchase series or replenishment series to increase conversions down the line. We run a full circle marketing strategy.

0 of 0 found this helpful.
Helpful?
Bronto review by <span>Matt B.</span>
Matt B.
Validated Review
Review Source
What do you like best?

The email marketing service was first rate. One of the easiest to use on the marketing, and offered easy setup for one-off emails, drip campaigns and auto responders.

What do you dislike?

When we used them, there was very little we disliked. When we needed more capability, however, we had to move on to a more full featured marketing automation system.

Recommendations to others considering the product

If you want the Cadillac of email marketing systems, you want Bronto. If you want a full fledged marketing automation platform, Bronto wasn't there yet when we left their system for Pardot in December 2016.

What business problems are you solving with the product? What benefits have you realized?

We needed easily configured, professional marketing emails, that were far easier to manage than Constant Contact. Bronto streamlined our email process significantly and made it much easier to send marketing emails.

0 of 0 found this helpful.
Helpful?

Learn more about Bronto

Bronto Videos

Kate avatar
Kate from G2 Crowd

Learning about Bronto?

I can help.
* We monitor all Bronto reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.