What do you like best?
The Bronto app has been a simple tool to use for email marketing. The ease of use and well organized user interface makes the daunting task of email planning and organizing much easier. We've found Bronto customer lists especially helpful with integrating our email lists into Facebook and other advertising platforms. If you have a solid strategy for your email marketing plan and just need a platform to execute, Bronto is a good choice!
What do you dislike?
The negative experience my employer and I have received in the past year or so from a strategist with the company. Prior to, our strategists have always been informative and helpful. Seems there may be a slight disconnect within associates in the last year or so with how to approach clients differently based on their customer base, and the associate's experience within the field of email marketing.
Recommendations to others considering the product
Bronto should be considered when you have a clear understanding of your customer base and are on the right track with your business's marketing goals as a whole. Bronto has a ton of great features outside of email marketing that can grow your business.
What business problems are you solving with the product? What benefits have you realized?
We are using Bronto to automate email marketing. We've benefited from being able to have all types of email campaigns created, organized and delivered from one platform. The added bonus of being able to track the progress of each campaign separately, monthly, yearly or grouped however we see fit is a plus to simple using Google Analytics metrics.