Track what proportion of users convert via a certain action.
Sessions - Mobile App Analytics
Accurately measure total traffic and present data elegantly.
Configure and accurately measure an appropriate measure of engagement, such as average session length.
Accurately determine where in the program people close the app.
Easily set up which user actions on your app should be recorded as events and accurately record them.
Accurately measure bounce rate.
Track user return rates and related metrics.
See how many users proceed down a certain path to conversion.
Obtain live data for who is currently accessing your site.
Report on how any user activity has changed over time.
Report on user activity in the past and set up predictive models for the future.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Provides pre-built dashboards to aggregate and display data.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Load Time Monitoring
Track load times on different devices and operating systems.
Analyze inbound marketing traffic to identify which campaigns are working best.
Track revenue and transactions.
Software automatically tracks standard user actions.
Able to set up custom variables to track any user activity on the site.
Able to deploy a message to users while inside the app.
Able to deploy push notifications that wake the device even when the app isn't running.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.