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Business Wire

Business Wire

4.1
(149)

Reach your press release and disclosure targets. Get more views with multimedia. Track your results and refine your message. Be the news everyone talks about.

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Business Wire review by Michelle F.
Michelle F.
Validated Reviewer
Verified Current User
Review Source

"It's fine for what it is, but not a game changer"

What do you like best?

They are very responsive and timely. I can count on that phone call coming after I press submit on the release. They get things done super fast even when they don't have to because the release will go out at a later date.

What do you dislike?

I think their pricing model is antiquated. Their business hasn't really kept up with the times and the thought of paying so much money per word just doesn't make sense from a digital perspective. It's also quite annoying that they make me change my password all the time.

Recommendations to others considering the product

I'm not sure the incremental value of using Business Wire would make them worth MORE money than other press release distributors, so make sure it makes sense for your business to spend this money.

What business problems are you solving with the product? What benefits have you realized?

We consolidated all of our press releases coming out of our multiple global businesses to one account. Before this contract, it was the wild west...everyone did their own thing. It allowed us to get a handle on media relations at my company, so that was a big win.

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Business Wire review by Kate S.
Kate S.
Validated Reviewer
Verified Current User
Review Source

"Business Wire is helpful for getting an important press release online "

What do you like best?

I like that Business Wire customer support is so incredibly helpful. Whenever I need something, they are VERY attentive and get back to me quickly answering all of my silly questions.

What do you dislike?

Business Wire takes a bit of time to get used to in my opinion. It can sometimes be tricky for new users, but my advice is to call their customer support.

Recommendations to others considering the product

Definitely connect with the support team if you have any questions. It seems complicated at first, but the support team is super helpful!

What business problems are you solving with the product? What benefits have you realized?

Many of my clients (Stericycle being my largest) are interested in putting an important press release with a new product announcement or pertinent company information on the wire. Business Wire is a great way to spread that positive news and creates fantastic recap reports that I can send to my clients with all of the necessary information.

What Press Release Distribution solution do you use?

Thanks for letting us know!
Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Great Product for PR Agencies and Trade"

What do you like best?

Our agent is always helpful helping us choose which lists to target. Always available to talk and gets the process moving. It is great having someone you can depend on, John Napolatino is so easy to work with with. He is so friendly and knowledgeable, and very patient when we are on a deadline

What do you dislike?

It is a great service, it would be great to have discounts available for loyal users! It's also hard to keep some press releases under 400 words or it costs extra money, so that makes the review process take a bit longer. Maybe an increase to 425 words would be better

Recommendations to others considering the product

It is pricey, but worth it for hiring announcements, industry announcements, mergers etc. It targets the right reporters and it's great for national news as well in each industry.

What business problems are you solving with the product? What benefits have you realized?

No business problems. Puts our press release out there on sites so it shows as an official article with links, and I like the measuring impact tool, useful when reporting back to clients. Our manager is awesome he has come down from NYC to meet with us and helped us learn a lot more when we first started using him

Business Wire review by Tara F.
Tara F.
Validated Reviewer
Review Source

"Business Wire"

What do you like best?

I love how you can directly submit a press release and it will be distributed throughout multiple platforms at once. This makes it super easy and effective to get your press release out rather than taking the time to send it out to multiple outlets/reporters. The media targeting tool is also helpful to track and monitor media coverage and activity.

What do you dislike?

I don't like the setup of the website as a whole, it is cluttered looking and makes things a little bit more confusing than it needs to be. I also think the price for the social media monitoring tool is way too pricey.

Recommendations to others considering the product

I think this is a great tool to use to speed up the process of getting your press releases out to the public, as well as tracking how much attention it is receiving.

What business problems are you solving with the product? What benefits have you realized?

We solve the problem of wasting too much time to get our press release out individually to separate outlets and media sources. We also find benefits with the media targeting tool by being able to monitor the media coverage that each press release receives.

Business Wire review by David B.
David B.
Validated Reviewer
Review Source

"Great Way to Gain Business PR and Brand Development"

What do you like best?

BusinessWire gets your press release published in recognized, credible online media that you can proudly link to on your company website and show the world you are professional. And for those with a publicly traded company, BusinessWire can help you meet all those publicity needs as well.

What do you dislike?

Other than the natural desire to save a buck with lower fees, there really is nothing to dislike about the service. Yes, there is a small learning curve, but once you send your first release you will be able to sale through the submission process from then on.

Recommendations to others considering the product

I highly recommend BusinessWire. I do not have any ties to them, and do not re-sell their services to my clients. I recommend them to clients who are in the best position to benefit from their services, and then I handle the writing and distribution process for my clients.

What business problems are you solving with the product? What benefits have you realized?

BusinessWire enables a press release to be published in hundreds of press locations online, that are found by Google and other search engines within hours, not days. Plus it provides a vast selection of published results that can be used on a website press sections, and in press kits.

Business Wire review by Scott M.
Scott M.
Validated Reviewer
Verified Current User
Review Source

"Good quality service that gets the job done"

What do you like best?

Business Wire is fairly easy to use, and it is an effective method for distributing news across the wire. It's not particularly better than some of its competitors, but there are additional bells and whistles that are different.

What do you dislike?

In the PR industry we understand that these things cost a certain amount. That said, it's prohibitively expensive to distribute a press release if you're a small or growing company.

Recommendations to others considering the product

Be aware that the service is expensive. Don't rely on Business Wire or any wire distribution service to get the stories for you.

What business problems are you solving with the product? What benefits have you realized?

The primary goal we have when distributing a press release over the wire is increasing SEO for the company. A secondary goal would be to raise awareness of the announcement in the release.

Business Wire review by Emma C.
Emma C.
Validated Reviewer
Verified Current User
Review Source

"Great tool to make an SEO splash via PR"

What do you like best?

Business Wire is PR foundational must-have for businesses. Announcing key moment-in-time through Business Wire boosts your companies visibility to the media as well as through Google Search. Through its increased social and analytical capabilities, PR professionals can also more accurately report on Business Wire's distribution and pick up. Great first step in a solid PR strategy.

What do you dislike?

Business Wire is still kind of a clunky tool. It has definitely come a long way, but it definitely doesn't have the ease-of-use like some PR tools do. In the end, it's super easy to upload, but not always the most intuitive when selecting options.

Recommendations to others considering the product

Don't be afraid to call the office if you need help with a release! The support staff (particularly in Dallas) is wonderful. They have impeccable grammar and are super nice via phone.

What business problems are you solving with the product? What benefits have you realized?

As previously mentioned, Business Wire is the perfect first step for reaching out to press when launching a company, announcing a new product or highlighting other business moves. As the product has progressed, we've noticed with our clients that SEO value has increased steadily, and that pushing a release through Business Wire provides a solid base for keyword search.

Business Wire review by Dan S.
Dan S.
Validated Reviewer
Review Source

"Predictable, professional, secure"

What do you like best?

Hands-on attention to press release distribution and everything that goes along with it.

What do you dislike?

What BusinessWire counts as "online and mobile postings" are often quite ridiculous. They use this "Financial Content" syndicated service that sticks generic release postings on some server and claim it as coverage . The releases all look exactly the same, clients aren't fooled, and it's probably one of the worst things about BusinessWire - they are dishonest in calling these hits. Their overall distribution and visibility helps compensate for this, but its extremely frustrating.

Recommendations to others considering the product

One of the most respected and secure release distributions services in the business. Be aware of their metrics on how many postings they can deliver. Others in the industry do this as well to inflate their numbers.

What business problems are you solving with the product? What benefits have you realized?

Visibility, awareness, target audience engagement, social visibility.

Business Wire review by Tyler K.
Tyler K.
Validated Reviewer
Verified Current User
Review Source

"Reliable vendor for press release distribution fighting to stay relevant"

What do you like best?

BusinessWire is definitely the go-to service when it comes to press release distribution. While you'll find little variation among the leading players in this space (Marketwired, PRNewswire etc.), BusinessWire offers a range of additional multimedia services. Their support and account teams are also incredibly responsive and quick to help out with any requests or problems.

What do you dislike?

While their prices are competitive with other industry vendors, the results almost never justify the cost. The fact of the matter is that traditional press releases and wire services are a dying breed and a press release will rarely guarantee organic media coverage. Press releases work for large companies communicating with their stakeholders, but those companies that are paying close attention to budget would be better off writing a press release and distributing it to a targeted media list or a series of news assignment desks.

What business problems are you solving with the product? What benefits have you realized?

BusinessWire hasn't and won't solved the fundamental business challenges that PR clients face - Getting their message heard by the right people. The tool is a means to an end - a way to say you've checked the boxes of getting a press release out - but it has little value outside of achieving that very specific task.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Expensive but top of the line press distribution"

What do you like best?

Allows you to reach a broad audience globally, more so than other newswires. The staff are also very responsive and helpful - I've had newsroom staff call me and tell me they noticed a typo and offered to fix it for me.

What do you dislike?

It's very costly. It starts at about $400 but can add up very quickly. Pictures and any multimedia are an extra cost as well.

Recommendations to others considering the product

Due to the high price point - its best to use for press releases that are very important or will add value to your SEO efforts.

What business problems are you solving with the product? What benefits have you realized?

My firm serves clients with a large global presence - we don't have the resources or contacts to enter those markets ourselves so BW allows us to get coverage out in other markets.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Easy to use, not worth money"

What do you like best?

It's always been easy to submit a press release, select necessary demographics, and release through BusinessWire.

What do you dislike?

It's insanely expensive, and in the last 5 or so years, sending PRs over the wire has lost most all benefits. Links don't stay active for very long, and most of the links aren't even visible on the media outlet's websites.

Recommendations to others considering the product

Be very strategic in the selections you make with your audiences. Sometimes smaller is better (and cheaper). You can get something out of this if you're using it correctly, but spending thousands of dollars of your client or business's for little return can be a very risky move.

What business problems are you solving with the product? What benefits have you realized?

n/a - I don't think this is a solution like it once was.

Business Wire review by Tylor T.
Tylor T.
Validated Reviewer
Verified Current User
Review Source

"Top of the line - very helpful staff"

What do you like best?

Staff is always responsive and helpful - I always feel like they are a trusted partner in helping us distribute important client news.

What do you dislike?

No real complaints from my end. If I'm being nit-picky, I wish it was a bit easier to add a new client account instead of calling them every time.

What business problems are you solving with the product? What benefits have you realized?

We use Business Wire to distribute our clients' news announcements, and have reaped the benefit of increased exposure and more media coverage for our clients.

Business Wire review by Industry Analyst / Tech Writer in Writing and Editing
Industry Analyst / Tech Writer in Writing and Editing
Validated Reviewer
Review Source

"Business Wire is still the essential news release platform"

What do you like best?

Business Wire is great for first time users because it is easy to use, it has a wide range of distribution outlets to choose from, and its in-depth reports make it well worth the investment for a business of any size.

What do you dislike?

Business Wire has prohibitive costs for each distribution, particularly for smaller scale releases intended for more specific audiences. Furthermore, their additional costs for media content like pictures and videos is costly, particularly for larger scale releases.

Recommendations to others considering the product

Business Wire has value for business small and large, but it provides more value for larger companies. Simply because larger companies tend to have news intended to reach larger audiences, and the costs are not as prohibitive as they are for smaller companies.

What business problems are you solving with the product? What benefits have you realized?

Business Wire solved my largest problem: when my clients need to quickly make an announcement, and when my clients need to widely distribute a news or press release.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Helpful service for distributing press release on the wire"

What do you like best?

Both public relations agencies I worked for were very focused on getting coverage for media that was a result of direct pitching with national, local, and trade reporters, instead of relying on a wire distribution. That said, there is a large amount of value for certain clients (especially public companies) to send press releases out on the wire, and I used it on a subscription basis for one particular client. At my latest agency, I only used it on an ad hoc basis. The Business Wire team is very, very helpful and dealt with me managing a variety of changes and requests for a particular press release. They always answered my calls and helped me regardless of how many times it changed.

What do you dislike?

Business Wire is very, very expensive and many clients do not see the value based on how much it costs. In addition, a lot of the stories go dead after a certain amount of time so doesn't work well for tracking coverage and stories with clients long term.

Recommendations to others considering the product

Do it if a client is requesting wire distribution or you do not have the power to do all the point to point pitching necessary to get the client coverage that they're looking for.

What business problems are you solving with the product? What benefits have you realized?

Getting coverage with media is the top priority for public relations agencies so Business Wire did help solidify coverage with particular clients, which was greatly appreciated. That said, a lot of what Business Wire does can be solved by point to point pitching from public relations agencies, so it depends on how large a team is whether you would like to outsource that or not. I do recommend Business Wire over other competitors.

Business Wire review by Consultant
Consultant
Validated Reviewer
Review Source

"Great customer support"

What do you like best?

It's a very good service for press release distribution but I think the best is the customer support. When you have any problem or doubt they are really friendly. You can get many people and companies. I like to discover more information and I know that my information will be well distributed. I've udes other services and I think this is the easiest. Moreover you can find different media information and you can measure well the results. At the beginnig it can be difficult to use, but staff is so nice that problems are soved quickly.

What do you dislike?

I'd like more information in spanish or in other languages. It could be good more support in spanish because there are many customers who speak spanish. Sometimes I have problems with visualization in some devices, but not always. It's not very useful when your piblic is very local or small, but it is great when you are talking to all the world.

Recommendations to others considering the product

more content in more languages

What business problems are you solving with the product? What benefits have you realized?

It help us to show to world what my company does. I work with a NGO and we need to publicize the activities we do to attract sponsors and we got better results with this service. It's difficult to get budget for some activities if companies don't know you. And sponsors like to see their news everywhere. I didn't have to pay it so, I don't know the prize, but I heard it's quite expensive. In my company the benefits outweighed the cost.

Business Wire review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Good supplemental tool for in-house PR team; media pick-up rate not guaranteed"

What do you like best?

It's an easy-to-use press release distribution tool. You can select media from different industries, states/ countries, etc. Of course the more outlets you include, the more fees you pay. For instance, you might select all entertainment media and local media in Los Angeles, and of course you don't know who they really are. They also include a useful reporting system for people to check the campaign efficiency.

I'd say it's great for companies with in-house PR team to use as a supplemental tool (you have to have your own media list) and startups who don't have a dedicated PR team to get your words out. Eventually if you want better results, you will need your own PR team or an agency.

What do you dislike?

There is no guarantee how many editors will pick up your story. It really depends on how interesting the story is. No complaint for that. What I don't like about the service is that 1) most editors just copy and paste press releases from Business Wire within an hour after the release (of course timing is the key for journalists, but I still wonder if they have a bot for re-posting), 2) many low tier media are included when you check the final report (e.g. you might see that 100+ websites picked up your story and maybe 20 or 30 don't even have 500 daily unique visitors, and you didn't know this when you select media).

Recommendations to others considering the product

Business Wire does its job; just don't reply on it.

What business problems are you solving with the product? What benefits have you realized?

Press release distribution

Business Wire review by Leslie H.
Leslie H.
Validated Reviewer
Verified Current User
Review Source

"Customer since 2012"

What do you like best?

The staff out of Charlotte NC is always responsive to my requests. The are easy to work with and Casey Fetters was a very good account rep, I was sorry to hear that she was leaving the company after working with her for 4 years.

I have used Business Wire at several different companies and appreciate that they are not high pressure sales like their competitors. BW has a better reputation and I believe is more respected as a source of news.

What do you dislike?

The service is expensive compared to others,

Recommendations to others considering the product

For a long time, I only sent press releases on occasion. Over time, the NA market became the predominate market for the company. Casey Fetters saw this increase and spoke to me about getting an annual contract with Business Wire. This ultimately saved us money and really says a great deal about BW's level of customer service and respectability. Customers should consider BW a partner in the PR planning and talk to them about a plan the best works with their goals. This will lead to a package that will help them meet their goals and potentially save them some money.

What business problems are you solving with the product? What benefits have you realized?

Business Wire has significantly increased our coverage in NA and is now helping us with select coverage in EMEA. We are now using them for news in UK/Ireland and D/A/CH. I am looking forward to see how this new service will impact our PR efforts in these regions.

Business Wire review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"Good Wire, Not Great for Pickup"

What do you like best?

I liked how easy the Business Wire platform was on the backend to put out a release. They made it simple and offered great customer service for when I had questions/concerns.

What do you dislike?

I didn't find the pickup to be that great. It was shown on the major wire publications pickup sites, but didn't get much beyond that which was surprising to me based on the content of the release. When meeting with Business Wire to discuss options, I felt like the package was very comprehensive; but after distributing a release, it only seemed to touch wires and not much beyond that.

Recommendations to others considering the product

When looking at press release distribution wires I find them to all have similar packages and pricing. It's important to review your business needs and evaluate from there which wire will best serve your company goals.

What business problems are you solving with the product? What benefits have you realized?

Solving the problem of how to amplify our message to the business-focused crowd.The benefits of having an easy to use platform with a great customer service team were helpful.

Business Wire review by Jake D.
Jake D.
Validated Reviewer
Verified Current User
Review Source

"Guarantees exposure, but at a steep cost "

What do you like best?

BusinessWire had made a name for itself as a premier outlet for distributions, and the results are there for clients when you use the platform. Reporting is robust and provides actionable insight.

What do you dislike?

The cost of distributing can be extremely high, sometimes racking up to over $5,000 for one release.

Recommendations to others considering the product

Be sure that everything in the release is 110% accurate. Once published, editing is going to be the cost of an entirely new release.

What business problems are you solving with the product? What benefits have you realized?

Getting coverage for majoring announcements on top-tier outlets.

Business Wire review by Cindy A.
Cindy A.
Validated Reviewer
Verified Current User
Review Source

"Decent but not the best"

What do you like best?

I like that I can easily save and access my past distributions as I always sent my releases over the wire to the exact same group.

What do you dislike?

I disliked when after submitting a release for distribution, when calling to confirm, the account representative would try to "upsell" me to add additional distributions since they were never of interest to me.

What business problems are you solving with the product? What benefits have you realized?

I am able to widely distribute news releases and content with Business Wire.

Business Wire review by Paul D.
Paul D.
Validated Reviewer
Verified Current User
Review Source

"Innovative ways to get out News "

What do you like best?

Business Wire is simply the most cutting edge news devivery service currently on the market. I use it especially to reach public affairs reporters. It serves needs well beyond businesses.

What do you dislike?

Even though it has superior reach around public affairs issues, the name can give some of my issue-based clients pause.

Recommendations to others considering the product

Talk to the staff about your needs.

What business problems are you solving with the product? What benefits have you realized?

The staff will work with you, talk through issues, and come up with solutions.

Business Wire review by Chelsea L.
Chelsea L.
Validated Reviewer
Review Source

"Easy to use, good reporting"

What do you like best?

It's a simple platform to use with easy formatting. They also provide detailed reporting on how the release did, including social reach. The customer service is excellent. They are available any time, which is critical for PR.

What do you dislike?

It is an expensive service which can be difficult if you're using it for clients.

Recommendations to others considering the product

Make sure to ask for their editorial team to review your release before it posts. They caught a few mistakes for me and also gave me a call to confirm when everything was ready to go. I never had to worry if it was sent or not.

What business problems are you solving with the product? What benefits have you realized?

Getting client news out to trade publications.

Business Wire review by Britny K.
Britny K.
Validated Reviewer
Verified Current User
Review Source

"Good service not worth the price"

What do you like best?

Very good customer service and reports that are automatically sent to you.

What do you dislike?

The price isn't worth the results you get as the links do not typically live longer than 24 hours on a site. The distribution is a bit confusing and not clear on price.

What business problems are you solving with the product? What benefits have you realized?

We only use Business Wire because our clients still think putting press releases out on the wire is useful. We don't actively promote using it.

Business Wire review by User in Consumer Electronics
User in Consumer Electronics
Validated Reviewer
Verified Current User
Review Source

"Effective News Wire Distribution Tool"

What do you like best?

It's simple and easy to use. Unlike some other platforms that require you to format your press release content via a cumbersome online text editor, all you have to do with Business Wire is upload your press release document. They take care of the rest.

What do you dislike?

Business Wire is a little pricey, but you get what you pay for.

Recommendations to others considering the product

Effective if you can afford it.

What business problems are you solving with the product? What benefits have you realized?

News wire distribution

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Solid distribution and easy to use; needs better reporting"

What do you like best?

The online platform is easy to use. And the service does what it says -- distributes your news across online platforms. The SEO capabilities are decent as well.

What do you dislike?

The reporting is only so-so. They produce all sorts of graphs and charts for you, but there is very little meaning behind them. For instance, they say your release appeared on hundreds of websites, with millions in potential circulation/readership. That's a very inaccurate view of readership/visibility though. Would be great if they could track actual views (not potential views) and click-throughs.

What business problems are you solving with the product? What benefits have you realized?

The biggest benefit is indexing your news on Google searches. Secondary is getting a few stories picked up by trade press.

Business Wire review by Nathan I.
Nathan I.
Validated Reviewer
Verified Current User
Review Source

"Great service for a wide reach"

What do you like best?

The software is easy to use and very user friendly, they list out each and every publication you can expect to target, the staff and technicians are extremely helpful, and the service is very reliable. Follow-up and reporting after the release has been sent is also very useful. The social feature is a great add on as well.

What do you dislike?

It can be slightly expensive, but at the same time you get a lot for what you pay for.

Recommendations to others considering the product

Use it if you want the most bang for your buck

What business problems are you solving with the product? What benefits have you realized?

We have clients that need their news to be sent out to a wide audience, much larger than what we can guaranteed via traditional pitching, and Businesswire solves that problem.

Business Wire review by Fran J.
Fran J.
Validated Reviewer
Review Source

"Review of Business Wire"

What do you like best?

Bernadette McCormick and her team at the Minneapolis Business Wire office provide personal attention and great customer service. Their work is accurate, timely and I can see they work well as a team. For some of the other sections, please note that I don't negotiate the contract for UnitedHealth Group. That is done by our Communications team and they know information I don't on the terms/pricing, etc. It would have been nice to provide space for me to add this comment under the other sections.

What do you dislike?

On very rare occasions, errors occur from the back up office in San Francisco, but it has never created a real problem. I always watch for the release to cross the wire and be followed by an email to the IR list, so I always know if something has happened. When I call them, they are quick to resolve the issue. For example, I sent over a news release this week which was supposed to go National and then to our IR email list. I saw it cross National and waited for it to go to our email list. When it didn't come through in a few minutes I called. It had been set up as a separate order and got list. They were able to locate it and get it out right away which I appreciated.

Recommendations to others considering the product

The Business Wire team in Minneapolis provides great customer service, quick response times and accurate delivery of news wire services. I highly recommend them.

What business problems are you solving with the product? What benefits have you realized?

We are a huge company and are always working on solutions to complex business issues. My use of Business Wire is to disseminate critical, time sensitive information not only to the public but to investors and analysts as well. As the investor relations assistant, I use Business Wire to send out corporate news releases and information to our IR email list directly from the highest executives at UnitedHealth Group. It is good to be able to pick up the phone and call any member of the team I know they will get whatever we need done. I also appreciate Bernadette's leadership with the NIRI group in the Twin Cities. Plus, she has gone out of her way to connect the other IR assistants who work for large companies in town so we can grow and learn from each other. She's great to work with on these efforts.

Business Wire review by Johanna A.
Johanna A.
Validated Reviewer
Review Source

"Useful and Efficient"

What do you like best?

I like that it's easy to use and how the support team is always there to help me when I need it. They make it easy for me to upload my release and make edits when I needed. It's easy for me to monitor the results of my press release and easily share them with my team. I like that Business Wire is open 24 hours a day for support because I am usually uploading press releases at midnight-2am so it's nice to have someone available to walk me through the editing process, if edits need to be made, and ensuring the right information goes out at the right time. That probably makes the biggest difference for me.

What do you dislike?

I dislike that I am unable to copy and paste the mobile pick up into a grid now that they have started used image graphics like 'x's and check marks. It takes me a lot more time now to get those results in a grid post event day and that's not always good because there's usually a lot to do post-event. I also dislike how you have to add "ADDING MULTIMEDIA" to releases after you add photos/videos because it makes the release look clunky and unclean in my personal opinion.

Recommendations to others considering the product

I honestly use Business Wire in a very simplistic way so I'm not fully equipped to give feedback and advice to others. All I know is that it is great to upload my releases and I am given support when I need it.

What business problems are you solving with the product? What benefits have you realized?

I have realized the benefit of getting my release syndicated and easily gaining millions of impressions.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"One of the best wire services"

What do you like best?

Business Wire is easy to use, has excellent customer support, and syndicates better than the vast majority of wire services out there.

What do you dislike?

It's pricy, but it's worth it if you are looking for maximum ROI from issuing a press release. The mandatory social media monitoring charge isn't great either, especially because I don't find much value in the service.

Recommendations to others considering the product

BusinessWire is pricy, so I recommend it only if your company truly has something of value to say or if you're making a major announcement. Its SEO indexes well, but you can also implement cheaper tactics if you're simply looking to appear at the top of search results. If, however, you do need to put an announcement out on the wire, it's the way to go and is far superior to other wire services I used.

What business problems are you solving with the product? What benefits have you realized?

Business Wire helps get my clients' news out there and maximizes impact.

Business Wire review by Christina A.
Christina A.
Validated Reviewer
Review Source

"Simple System for Press Release Distribution"

What do you like best?

I've used other distribution platforms, and Business Wire is my preferred tool. The process for setting us a distribution is easy and yields notable coverage. You can schedule a release ahead of time or at the last minute and the Business Wire team will ensure it goes out. There are a number of credible and relevant trade lists that you can send a release to, in addition to mainstream media outlets. Business Wire also provides access to useful, easy-to-read reports that I can forward to clients for review. In addition to media coverage, Business Wire also offers insight into social media analytics. The Business Wire team is also available 24/7 to answer any questions.

What do you dislike?

There have been times when the Business Wire team has missed spelling errors or minor typos in a release. Also on rare occasions, the site has had technical issues, preventing a release from going out.

What business problems are you solving with the product? What benefits have you realized?

Business Wire allows us to distribute our clients' news to a vast, yet targeted audience. This not only helps secure media coverage, but helps with SEO as well.

Business Wire review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Misleading Pricing and Poor Business Practices"

What do you like best?

Their national network and trade publications. But they are not the only wire service that offers this same access.

What do you dislike?

Was going to post a client's press release online, and noted on their pricing that US distribution (not regional or specific circuits) started at $415 for 400 words. Our agency's press release was 70 words over, so called for what the additional words would cost. Was quoted a $900+ base rate, plus $205 for the additional words. No problem with the additional word cost, but when I brought the misleading language up to the local rep, then spoke with the vice president of sales, was told they could understand why it was misleading and clearly it needed to be reworded, but they refused to honor the $415 base cost. Really?? At $500 it would have been inexpensive solution to preserving positive customer relations. When I noted to the VP that when we, as an agency, makes a mistake, we make good on it to our clients. He said he was sorry, and they would change the language on the page, but they were not willing to make any allowances or give any sort of a discount. Found this disingenuous and showcased poor business practices. Surprised at Business Wire not standing behind their product and their own website.

Recommendations to others considering the product

Look around for alternatives, such as PR Newswire, PR Underground, PR Web and others.

What business problems are you solving with the product? What benefits have you realized?

We handle public relations for a variety of clients and have been in business 25 years.

Business Wire review by Agency in Media Production
Agency in Media Production
Validated Reviewer
Review Source

"Is this buyer is the key tool"

What do you like best?

Is this buyer is the key toolThe customer service is amazing… They really know their stuff even when you’re asking them very difficult questions.

What do you dislike?

There is a bit of a learning curve when you’re coming to use the product for the first couple months, but the best thing to do is to just keep trying and call customer support they are there to help you

Recommendations to others considering the product

I think business wire is worth a try, definitely call the customer service line because they have a lot more information they can assist if you’re in a bind

What business problems are you solving with the product? What benefits have you realized?

I create videos for clients, and they need to be released in the public and hopefully caught up by some press.

Business Wire review by User in Media Production
User in Media Production
Validated Reviewer
Review Source

"Review of Business Wire "

What do you like best?

I like that Business Wire customer support is so incredibly helpful. Whenever I need something, they are VERY attentive and get back to me quickly answering all of my silly questions.

What do you dislike?

Business Wire takes a bit of time to get used to in my opinion. It can sometimes be tricky for new users, but my advice is to call their customer support.

Recommendations to others considering the product

its a decent program

What business problems are you solving with the product? What benefits have you realized?

Many of my clients (Stericycle being my largest) are interested in putting an important press release with a new product announcement or pertinent company information on the wire. Business Wire is a great way to spread that positive news and creates fantastic recap reports that I can send to my clients with all of the necessary information.

Business Wire review by Tyler L.
Tyler L.
Validated Reviewer
Verified Current User
Review Source

"Business Wire - it may cost an organ, but it's sometimes worth it for the service"

What do you like best?

I love the relationship that I have with the business wire staff. Working in PR, personal relationship are a central function to my success, and Business Wire's orientation towards customer service really keeps me coming back, despite the steep prices for distributions. Additionally, my clients are always pleased with the wire pickups that BWire facilitates.

What do you dislike?

The price is the biggest issue. I get that we have to pay a minor additional fee to execute such grandiose releases but relative to other markets, I can attest that conversations surrounding competing agency's pricing can murky up the waters, especially when it's crunch time.

Also, it would be great if they allowed for a place for the links to releases to live, without distributions.

Recommendations to others considering the product

Lower pricing, and offer your clients release links to live, even if it's for a trial or the links expire; there is just a ton of ways of executing something like that and it hasn't been done, seems way behind the times.

What business problems are you solving with the product? What benefits have you realized?

Problems that we are solving, tiered-social amplification, robust market touchpoints for information.

Benefits, Simple UI.

Business Wire review by User in Information Services
User in Information Services
Validated Reviewer
Verified Current User
Review Source

"Business Wire is an intuitive, user-friendly site."

What do you like best?

I like that Business Wire allows you to search specifically for stories with photos—which is great when posting articles to the web.

What do you dislike?

Sometimes, it seems like the articles aren't filtered very well in the search engine. Business Wire can give you too many stories, some of which aren't applicable.

Recommendations to others considering the product

Business Wire is a great press release distribution engine when you need photos to go with your articles.

What business problems are you solving with the product? What benefits have you realized?

Finding news items to post to my magazine's website. (I have to post roughly 8 news items/week)

Business Wire review by Jess M.
Jess M.
Validated Reviewer
Verified Current User
Review Source

"Simple effective system yielding impressive coverage"

What do you like best?

It's an easy to use system that yields great coverage/reach. I like the option for copy review and that the customer service teams are just a call away. It's also easy to distribute a press release very quickly because you can save distributions under a client so that the same information pops up each time you are sending a release for that account. I also like the reporting that Business Wire provides. You can see how many views the press release got over a particular timeframe. You can also view social media analytics. You can also set up a press release to go out at a certain time, making it easy to set it up the night before or even a week before.

What do you dislike?

There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.

What business problems are you solving with the product? What benefits have you realized?

We're able to get our clients' news releases widely distributed, yielding them great coverage on credible sites and on social media. They get Google alerts sent to them and these press releases appear in those alerts so it's great exposure for the work we do.

Business Wire review by Mike N.
Mike N.
Validated Reviewer
Review Source

"Better than the rest but also more expensive "

What do you like best?

I like that there are a lot of options available for distributing press releases to targeted audiences across geographies and industries.

What do you dislike?

Sending a press release internationally can be very costly. Overall it is one of the more expensive press release distribution services out there.

Recommendations to others considering the product

If you don't mind the cost of the of the service this is the best wire service available for a variety of reasons. Make sure you take a look at all potential costs for where you would like to distribute a release before agreeing to use their service full time.

What business problems are you solving with the product? What benefits have you realized?

The service helps distribute press releases to a wide variety of media outlets and targets across different industries. Their reporting tools are very good and provide the necessary insight needed to quantify the success of an announcement.

Business Wire review by Jenna O.
Jenna O.
Validated Reviewer
Verified Current User
Review Source

"Pretty simple to use, good tool for wire sharing "

What do you like best?

I like that Businesswire is a good tool to share information on the wire and that it is distributed to a very large range of sites and outlets.

What do you dislike?

I don't like that it can be difficult to navigate at times. Also, sometimes there are not enough topics listed to describe the release that I send out. It would be nice to have more variety.

Recommendations to others considering the product

This is a very good tool and it is fairly priced compared to others. It may be a little more expensive but it is worth it when looking at how many hits we have received on certain topics. It has been very helpful.

What business problems are you solving with the product? What benefits have you realized?

Businesswire allows my company to reach thousands more people than I would be able to reach without a wire distribution. It helps to get our news out and it sends it to a lot of well known sites and outlets.

Business Wire review by Marily G.
Marily G.
Validated Reviewer
Review Source

"This is Why we use it "

What do you like best?

Business Wire provides dozens of industry- , topic- and language-specific RSS feeds, giving you up-to-date news on the topics you cover, plus fast access to all of our multimedia news every day.

What do you dislike?

I Would like if it had more variety. It could be more user friendly and offer a larger variety of clients. With more content it could give more variety and options for info ti use as publications.

What business problems are you solving with the product? What benefits have you realized?

We've been using it for content

Business Wire review by Stephen U.
Stephen U.
Validated Reviewer
Review Source

"It's all Business"

What do you like best?

The software is easy to use and understand while learning the differences that each new product has. Tech support, when needed is available with short wait times

What do you dislike?

The updates are far too many, which require learning new hot keys and what they do. Seems once you get it all down, they throw something new to gunk up the works

Recommendations to others considering the product

Good program. Give it a try.

What business problems are you solving with the product? What benefits have you realized?

Time management is much easier because the software does things that took much.longer

Business Wire review by Gordon G.
Gordon G.
Validated Reviewer
Verified Current User
Review Source

"A simple, yet powerful to get the word out"

What do you like best?

The comprehensive tools included in Business Wire allow you to closely control the distribution of your press releases. Users have complete control of the geographic location broken down by major cities, regions and states. You can also pinpoint the industries that pertain to your press release to assure that your announcement is being seen by your target audience.

What do you dislike?

Although the user interface is very comprehensive, it can also be overwhelming in the options that are available. One more level of categories would allow users to fine tune their targeting without the mass amount of industry options.

It would also be more helpful to further delineate which services are included in the base price and which are premium options at an additional cost. It does specify, however there is a mandatory online option that has a similar name as a premium option that can mislead the user. Including this web option in the base price item and adding the cost to it would clear up this process.

Recommendations to others considering the product

I can only recommend the press release functions since that is the only function that I have used, however Business Wire has met that need quite well.

What business problems are you solving with the product? What benefits have you realized?

Business Wire has been an extremely useful tool in circulating announcements from our organization, and improving our web presence for our SEO efforts.

Business Wire review by Jeff W.
Jeff W.
Validated Reviewer
Verified Current User
Review Source

"Easy to Use and Friendly Service"

What do you like best?

I like that everyone I have ever worked with at BusinessWire has been helpful and friendly. It's also easy to navigate and send a release.

What do you dislike?

I can't say I really dislike anything about my experience with BW. It has been pretty minimal but like I said, everyone is helpful.

What business problems are you solving with the product? What benefits have you realized?

We need to distribute our info to a many people as possible and the breakdowns that BW has are very precise and targeted. It also provides a nice breakdown of reach that our clients love to see.

Business Wire review by Julie R.
Julie R.
Validated Reviewer
Review Source

"Business Wire Changed the Way We Did Business"

What do you like best?

I love Business Wire. Just having the service increased visibility of the company that in turn lead to speaking engagements and activities that ended up being strategic game changers for us!

What do you dislike?

I would have liked to have been able to target tighter that we did.

Recommendations to others considering the product

You may think that PR is something outside of your grasp or very costly and it can be. With that said, it does not have to be. Business Wire made PR accessible and attainable. The stats were great in helping me to determine the effectiveness and I actually obtained solid leads by following up with the businesses that posted our press release.

What business problems are you solving with the product? What benefits have you realized?

Awareness. Social engagement. Awareness by people that I did not know had interest.

Business Wire review by Executive Sponsor in Internet
Executive Sponsor in Internet
Validated Reviewer
Review Source

"Not sure why this industry/service hasn't been disrupted yet"

What do you like best?

That I can get my press releases out on the wire.

What do you dislike?

That the only way to get my release out, requires me to use this service. For as much as everything is aggregated not sure there needs to be a service to push out a press release to the "wire". Just seems a bit archaic, to me.

What business problems are you solving with the product? What benefits have you realized?

Make sure our releases always hit the wire to get the coverage we are looking to get for our company. We get a lot of content pushed out to the wire but so much is still aggregated by bloggers, press has a bias for what they like to cover, etc. Again, seems a bit archaic for the way press is now covered and released.

Business Wire review by Consultant in Education Management
Consultant in Education Management
Validated Reviewer
Review Source

"Charge by the word: Good luck with that"

What do you like best?

Yes, it's a pretty effective means of getting your info out. We did see positive results.

What do you dislike?

This is not such a great choice with a limited budget. You get charged by the word, which is not a problem if you are a well-funded organization. For nonprofits or businesses on a budget, you are too aware of every word having a cost.

What business problems are you solving with the product? What benefits have you realized?

It indeed did help provide a good bump for a business I worked with that previously had zero digital footprint. So if you can afford it, it's one of many good tools in your marketing tool belt.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Great service for the fast-paced media industry "

What do you like best?

Fantastic customer service- Business Wire account executives always reach out to me within minutes to confirm release time, share any grammatical/ AP style guide edits/suggestions, etc. Business Wire makes those last minute announcements easy with their quick service.

What do you dislike?

I've had trouble with translations in the past. For international companies releasing global news, wires are generally the easiest option for translations, but I've had clients complain that the translated text is not the best.

Recommendations to others considering the product

Great choice in terms of press release distribution both in terms of outreach and in terms of customer support. If translations is something you will need, however, I'd recommend looking at an outside party, or at least have someone fluent and able to review Business Wire's translations, knowing these often take days to turn around.

What business problems are you solving with the product? What benefits have you realized?

Business Wire makes both national and global announcements simple for reasonable pricing. Press release pick-up is usually very efficient, and the metrics report they share with every announcement is extremely helpful as a PR professional sharing results with clients.

Business Wire review by Mariko S.
Mariko S.
Validated Reviewer
Review Source

"Great opp. to find leads"

What do you like best?

Overall I like how easy it is to use business wire and how responsive their team is when it comes to questions related to uploading press releases.

What do you dislike?

The cost is a bit pricey but I can see the value in using BW vs other competitors especially when it comes to measuring the results.

What business problems are you solving with the product? What benefits have you realized?

I am solving issues related to finding appropriate contact information for businesses and getting pick-up on a wide range of sites.

Business Wire review by Gabrielle T.
Gabrielle T.
Validated Reviewer
Verified Current User
Review Source

"Business Wire review"

What do you like best?

Easy to use, learned best practices, have well informed account managers, news room is very supportive!

What do you dislike?

additional fees for social/mobile/measureable

Recommendations to others considering the product

make regular calls with your account managers, they can teach you so many features that you are able to receive free of charge

What business problems are you solving with the product? What benefits have you realized?

distribution for our company news

Business Wire review by User
User
Validated Reviewer
Review Source

"Excellent service, but the pressure is on!"

What do you like best?

If mistakes or potential errors are caught, representatives will call to ensure accuracy before releases a news release.

What do you dislike?

Rules are very strict, not allowing a single word over the max set. No flexibility there.

Recommendations to others considering the product

Be very clear on terms set for word count, geographic distribution and other settings, as they are fixed and difficult to negotiate later.

What business problems are you solving with the product? What benefits have you realized?

We are able to provide our news for general pick up and availability to reporters across the US and EMEA. We have been able to share our stories and business developments this way.

Business Wire review by Linh D.
Linh D.
Validated Reviewer
Review Source

"Business Wire has been the global leader in press release distribution and regulatory disclosure"

What do you like best?

Automatic and direct posting of press releases.

What do you dislike?

potential stumbling blocks include the need for companies to surrender some control over research directions and concerns on both sides about confidentiality and publishing of results

What business problems are you solving with the product? What benefits have you realized?

risk reduction achieved through outsourcing of early-stage research, accelerated development, and more efficient use of resources.

Business Wire review by User in Oil & Energy
User in Oil & Energy
Validated Reviewer
Verified Current User
Review Source

"Quick, responsive and fantastic customer service at local level"

What do you like best?

As mentioned in the title, BusinessWire's customer service is very thorough and timely. When you are in the process of uploading a press release and experience any issues or have questions, you can contact your local BusinessWire News Desk and they are very responsive and helpful. The website is also very easy to use to upload press releases. In the event that you need assistance or have questions, you can call your local desk and they will assist you on the spot.

What do you dislike?

We are currently not experiencing any issues with BusinessWire. Choosing the audience for the release may be a bit daunting at first, but after a few trials, you get the hang of the platform.

Recommendations to others considering the product

Great product that will assist you and your company in distributing press releases in a timely fashion. They are very thorough in formatting your releases. Also, great customer support at your local office that will actually be distributing the release.

What business problems are you solving with the product? What benefits have you realized?

We use BusinessWire solely for publishing press releases over the wire, and we trust that the right audience we need to reach (for example, Reg FD) is widely reached.

Business Wire review by Aaron B.
Aaron B.
Validated Reviewer
Review Source

"PR Professional's Experience Using BusinessWire"

What do you like best?

They have a very supportive editorial staff that is diligent to review your submitted release and provide feedback to you around the clock. Always available and timely.

What do you dislike?

I don't have a lot of major concerns but I suppose I would like to see more distribution channels for my releases. Sometimes I wonder if we are reaching the right audience for our releases. The cost is also fairly prohibitive from doing multiple releases. You have to budget your client's funds accordingly.

Recommendations to others considering the product

There are a lot of other companies out there to use but BusinessWire is easy to work with and available to quickly deliver results. What I really love about them is their editorial staff. They are always available to answer questions and provide feedback. Other companies are more impersonal but BusinessWire has a good personal touch and our agency representative is relatively free to answer any questions we might have.

What business problems are you solving with the product? What benefits have you realized?

My clients send releases to us at all hours of the day for immediate distribution. BusinessWire is a great teammate in getting these releases up, reviewed and posted at all times. They are a life saver!

Business Wire review by Lorretta G.
Lorretta G.
Validated Reviewer
Review Source

"Valuable Tool in Public Relations "

What do you like best?

BusinessWire is an excellent tool to maximize distribution of my releases to media outlets. They have a friendly and a very good editorial team that proofs releases for any typos. Their dashboard reports, which illustrates the Internet pickups of releases, views and social media postings, are valuable tools to use as analysis on the effectiveness of my releases.

What do you dislike?

The 400 word count cutoff for standard pricing is a low threshold. I think it should be bumped up to 520.

Recommendations to others considering the product

The BW editorial team, which proofs releases, is a significant asset for any company especially public ones. It is critical to have an outside pair of eyes to catch any typos.

What business problems are you solving with the product? What benefits have you realized?

BusinessWire helps many of my small and medium-size enterprise clients gain a level of visibility which is helping improve their lead generation activities. It also gives them higher visibility with potential investors.

Business Wire review by User in Utilities
User in Utilities
Validated Reviewer
Verified Current User
Review Source

"I use it all the time to get the best information"

What do you like best?

Busiensswire succeeds in getting your news out to a large variety of outlets efficiently.

What do you dislike?

Cost is higher than other comparable services

Recommendations to others considering the product

If you don't mind the cost of the of the service this is the best wire service available for a variety of reasons.

What business problems are you solving with the product? What benefits have you realized?

Press release distribution. Benefit of reporting in user-friendly and clean format.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Great product, office staff hard to work with at times"

What do you like best?

The system is very intuitive for users, which makes training new employees a breeze. The reports that are generated following distribution are visual yet also offer a standard excel sheet for those who care for a more standard version.

What do you dislike?

We've found that billing and working with their administrative staff can be a bit challenging to work with at times. It can take numerous conversations to get billing and account changes made correctly.

What business problems are you solving with the product? What benefits have you realized?

Our agency used Business Wire to cast a wide net when releasing news and this program effectively achieves the task. We are able to garner a lot of impressions quickly through this service.

Business Wire review by Nicole C.
Nicole C.
Validated Reviewer
Review Source

"Looked into it for pricing but have not used yet. "

What do you like best?

The customer service is very fast and they are not too pushy.

What do you dislike?

Nothing yet as I haven’t sent out a press release with them yet. I’m waiting on my clients approval for cost first.

What business problems are you solving with the product? What benefits have you realized?

They can distribute a press release to many outlets for a decent cost. Including trade publications.

Business Wire review by Veronica F.
Veronica F.
Validated Reviewer
Review Source

"Gets the job done"

What do you like best?

It's easy to administer and to gather contacts you want the release to go out to.

What do you dislike?

Resources offered are sometimes too niche for other industry releases.

Recommendations to others considering the product

Look into your needs and your client's needs when distributing releases to see if this is a right fit.

What business problems are you solving with the product? What benefits have you realized?

We've found a streamlined way to distribute our client's releases.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Review Source

"Good service, could be made easier."

What do you like best?

I like the 24/7 response of Businesswire staff. I recently had to distribute a press release at the last moment over the weekend and the staff and responsiveness was excellent! The team was available to answer my questions quickly and provide changes to the copy as needed - and there were a lot of last minute changes.

What do you dislike?

I do not like that i have to go online to input the information for the press release. I would prefer to send the release to someone at Businesswire and they can input it and then I could review it/approve it. Also, I had filled in a Dirct Bill form from teh client but then was still charged by Businesswire.

What business problems are you solving with the product? What benefits have you realized?

We are trying to gain additional awareness for clients overall.

Business Wire review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Quanity over Quality "

What do you like best?

This is a good way to send out a press release quickly and to a large audience. Business Wire guarantees pick ups.

What do you dislike?

The pick ups you do receive are mostly international and do not amount to more than just a headline or arbitrary tweet. Rarely any major networks or publications.

Recommendations to others considering the product

Do not expect to get any major coverage from using Business Wire. Not sure why G2 is saying my grade is a B-, I wold give Business Wire an F.

What business problems are you solving with the product? What benefits have you realized?

Able to send our a press release.

Business Wire review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Needed but it's only the first step"

What do you like best?

Business Wire is a nice service for distribution of news, but it does not replace one on one media relations work and I'd like to see outgrowth in non-traditional media sources.

What do you dislike?

The service is more limited than they like to admit or even realize. Non-traditional media continues to be the trend, but Business Wire has not embraced it to a level that I believe meets future needs.

Recommendations to others considering the product

This industry needs a little evolution. As PR practitioners we need to continue to expect more from these products.

What business problems are you solving with the product? What benefits have you realized?

This service does allow for the appropriate distribution of news. It simplifies the distribution process to probably three-quarters of the people we need to reach.

Business Wire review by User in Staffing and Recruiting
User in Staffing and Recruiting
Validated Reviewer
Review Source

"Good experience, but more expensive than other options"

What do you like best?

They have a team of editors that you can work with to improve your press release, and they set you up with a designate account manager for any questions.

What do you dislike?

It has kind of an old-school vibe. Doesn't have a user-friendly online portal, at least when we signed up it took a lot longer than your average online service.

Recommendations to others considering the product

Check out other options. It's worth testing a few PR vendors before committing to one.

What business problems are you solving with the product? What benefits have you realized?

Press release distrubution.

Business Wire review by Melissa D.
Melissa D.
Validated Reviewer
Review Source

"NewsTrak Reports"

What do you like best?

As social media analytics become more important to our clients, the real-time monitoring capabilities are increasingly important to our ability to provide accurate and compelling reports.

What do you dislike?

More segmentation tools would be nice so that we could provide even richer detail to our clients.

What business problems are you solving with the product? What benefits have you realized?

NewsTrak is helping us to provide greater clarity to our clients on how well their messages are resonating in the market place. This allows us to further refine and achieve greater ROI from our efforts.

Business Wire review by Emily G.
Emily G.
Validated Reviewer
Review Source

"Transport Logistics Client Press Release"

What do you like best?

Easy to use and quick/streamlined process. Very helpful and informative staff--really appreciated the time they took to answer my questions and walk me through the process. I plan to continue recommending Business Wire's services to clients for further use.

What do you dislike?

Nothing--I had a great experience and definitely recommend to any agency looking to launch a client press release.

Recommendations to others considering the product

Definitely recommend for client press release outreach.

What business problems are you solving with the product? What benefits have you realized?

Helping create awareness of new product/service launches for a small transport logistics company, which has proven to be challenging without the broad range of outreach that the Business Wire provides. We realized that some is and isn't newsworthy, but depending on how we position the content and who we target, it can be newsworthy and gain traction.

Business Wire review by Jim C.
Jim C.
Validated Reviewer
Verified Current User
Review Source

"Business Wire is effective, efficient and most of all dependable, a partner to depend on. "

What do you like best?

Over the years Business Wire has adapted and become relentless in identifying the needs of its users (both media and companies) and has integrated all the tools needed to communicate effectively with great precision.

What do you dislike?

pricing can be expensive for simple projects with images

What business problems are you solving with the product? What benefits have you realized?

Business Wire gives me confidence that I am reaching a targeted audience, allowing them access to resources and information in formats and delivery methods they prefer. It's a core part of any communications effort.

Business Wire review by User in Electrical/Electronic Manufacturing
User in Electrical/Electronic Manufacturing
Validated Reviewer
Review Source

"High-tech company uses Business Wire for easy and effective release distribution"

What do you like best?

I like how fast, straightforward and simple the experience for uploading, scheduling and wiring a press release is. Writing news releases and getting them approved is long, complicated and iterative process at my company and we make changes up until the last second. Given the time-sensitive nature of news, being able to wire quickly and without complications is important.

What do you dislike?

I don't dislike anything about using Business Wire. It's been a great asset to our PR team.

What business problems are you solving with the product? What benefits have you realized?

We need to wire news releases for global distribution and dissemination. Business Wire has been a great vendor for this and was less expensive than our previous vendor. The social and pick up metrics are helpful as well.

Business Wire review by User in Legal Services
User in Legal Services
Validated Reviewer
Verified Current User
Review Source

"I use it all the time to get the best information"

What do you like best?

It's essential for use by an investor or anyone who does PR for any publically traded firm.

What do you dislike?

Nothing, Yet, Although I', aware they do seem to be selling data.

Recommendations to others considering the product

Essential source of information,

What business problems are you solving with the product? What benefits have you realized?

As an investor, it keeps me up to date on essential business news.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Review Source

"BusinessWire Review"

What do you like best?

I have worked with BusinessWire for many years, and they are my preferred wire service. I have tried others, but have come back to BusinessWire due to the high level of service and professionalism they offer. I can always trust that they will take the utmost care in preparing and distributing news for my clients. I also love the reporting they offer, especially when it comes to social media results. They stand-out in the industry and when clients ask me about wire services, I always recommend BusinessWire as my first choice.

What do you dislike?

There isn't anything to dislike about BusinessWire. Occasionally, I will get some push-back on the pricing, compared to other services, but I believe that you get what you pay for and while other services may offer a lower price point, the releases do not get the visibility and reporting that BusinessWire offers.

What business problems are you solving with the product? What benefits have you realized?

Having a reliable wire distribution service is key, and BusinessWire offers a number of great benefits in terms of excellent customer service, robust reporting, and top-notch relationships with media outlets.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Assistant Creative Director"

What do you like best?

I do feel Business Wire helps with SEO and positions the releases to show up in online searches. I always get prompt attention from their staff when I have a release to go out, and they are very thorough in proofing and offering suggestions.

What do you dislike?

You have to proactively make the effort to determine what your release distribution costs - it's not readily provided.

What business problems are you solving with the product? What benefits have you realized?

Client SEO is increasingly important, and Business Wire is a helpful resource.

Business Wire review by Agency
Agency
Validated Reviewer
Review Source

"BusinessWire Review from PR Professional"

What do you like best?

The security process to improve releases is great compared to competitors. The interface of the uploading is very seamless and if there are any issues it is easy to call and work it out with someone.

What do you dislike?

There were no large issues or deep dislikes when using the service/product interface.

Recommendations to others considering the product

Look at competitor products, but this is by far the best.

What business problems are you solving with the product? What benefits have you realized?

I have used BusinessWire on behalf of my clients and compared to competitors it is by far the best.

Business Wire review by Lauren L.
Lauren L.
Validated Reviewer
Review Source

"Business Wire is easy to use"

What do you like best?

I love how quick the Business Wire team is behind the scenes

What do you dislike?

Business Wire is a bit too pricey, especially compared to competitors

Recommendations to others considering the product

Utilize the support team, they are incredibly helpful!

What business problems are you solving with the product? What benefits have you realized?

They have a great press release distribution, reaching a wide array of audiences.

Business Wire review by Anna H.
Anna H.
Validated Reviewer
Review Source

"Business wire review "

What do you like best?

The interface is simple and easy to learn and use.

What do you dislike?

Maybe a bit basic, which is good in some ways but tedious in others.

What business problems are you solving with the product? What benefits have you realized?

Being able to monitor the number of people were reaching.

Business Wire review by User in Construction
User in Construction
Validated Reviewer
Verified Current User
Review Source

"Positive experience with BusinessWire"

What do you like best?

They follow up promptly to requests for assistance, they're easy to contact, and they have attention to detail, often double checking press release details prior to release

What do you dislike?

Occasionally in sending confirmation emails about press releases set for distribution they miss details or make errors regarding timing of release, contrary to what's been ordered. This is unusual though.

Recommendations to others considering the product

A very good service, recommended for press release distribution efficiency and support

What business problems are you solving with the product? What benefits have you realized?

Distribution of press releases

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Business Wire for press release distribution"

What do you like best?

Professional, easy to upload press releases, a good support system, easy to search and integrates with social media

What do you dislike?

Font and overall look is a little outdated

What business problems are you solving with the product? What benefits have you realized?

Great reach and easy searchable with key terms

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Business Wire is the the high end wire service"

What do you like best?

It has the most reach and carries the most klout compared to other wire services. The added features like pull-out tweets are also nice to have.

What do you dislike?

While customer service is fast and helpful, I've often fallen victim to their own internal IT issues. Their website is also a bit confusing, the interface is clunky and not user-friendly. Additionally, it is by far the most costly service.

What business problems are you solving with the product? What benefits have you realized?

It enables us to distribute news to a wider audience and achieve strong SEO.

Business Wire review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Easy to use, costs can add up depending on how niche or broad you distribute"

What do you like best?

Easy to use, respected newswire source. BusinessWire and PRNewswire are the two main players.

What do you dislike?

Costs can add up depending on how niche (specific markets, global reach) vs. just a broad wire distribution. Additional costs also when adding images, video links, logos, etc.

What business problems are you solving with the product? What benefits have you realized?

Good to amplify PR announcements/traditional press releases. Especially good for SEO. Good to have Google Analytics or other tracking in place in advance of distribution to see where majority of BusinessWire traffic is generated from.

Business Wire review by Consultant in Writing and Editing
Consultant in Writing and Editing
Validated Reviewer
Review Source

"Business Wire is fantastic"

What do you like best?

I use this service to get the word out about the companies I represent but also to look up information about subjects that I need to write about. Great service. I recommend it.

What do you dislike?

Nothing that I can think of at this time.

Recommendations to others considering the product

I totally forgot to mention just how responsive the people at Business Wire are. Amazing!

What business problems are you solving with the product? What benefits have you realized?

Just getting the word out about products and services. I find you have more reach than lists have.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"The only option really"

What do you like best?

There's no dispute that BusinessWire's customer service and reach of the press release is unrivaled. There's no service quite like it. Editors are often very thorough and totally get it - and even help you spot mistakes in your release.

What do you dislike?

The price point can be steep for startups and I wish you could get an instant quote upon upload. I also think that it can be tricky and you can easily sign up for unwanted services (translation etc)

Recommendations to others considering the product

Be careful when choosing distribution channels.

What business problems are you solving with the product? What benefits have you realized?

I'm honestly shocked at how many newsrooms still look at releases on Businesswire. That's the main benefit - that and the SEO.

Business Wire review by Internal Consultant in Hospitality
Internal Consultant in Hospitality
Validated Reviewer
Review Source

"Business Updates in Real Time"

What do you like best?

BusinessWire is not only good for news updates, it also provides unbiased insights on the global market economy. When people go there for news, our products and services are easily accessible for our target market.

What do you dislike?

I would not dislike anything. Resources are there for research when you don’t want to subscribe but rather need to look something up.

What business problems are you solving with the product? What benefits have you realized?

BusinessWire helps us stay on top of market trends. BusinessWire is great for news and research.

Business Wire review by Grace M.
Grace M.
Validated Reviewer
Review Source

"Speed and Service"

What do you like best?

I really appreciate how someone from Business Wire always carefully evaluates each order. On one order, a representative reached out to me in order to recommend a different distribution list that would cost less but still reach the same regions.

What do you dislike?

I don't really have much criticism as it is the only service I have used to publish press releases, and it seems to work well for me.

What business problems are you solving with the product? What benefits have you realized?

We don't have a public relations department, but Business Wire makes it easy for us novices to publicize our company news.

Business Wire review by Administrator
Administrator
Validated Reviewer
Review Source

"Business Wire is helpful for our members who work with customers."

What do you like best?

Business Wire has incredible customer support. They are very attentive and right away help fix any issue that you may run into.

What do you dislike?

It would be nice to see some kind of loyalty program for using their service often.

Recommendations to others considering the product

Try it out, if you don't like it try something else!

What business problems are you solving with the product? What benefits have you realized?

Business Wire helps distribute our news and information faster than us and we save time for other things.

Business Wire review by User
User
Validated Reviewer
Review Source

"Simplicity to Communicate"

What do you like best?

I especially enjoy the functionality, ease of service and transferring content from my programs into the software.

What do you dislike?

Price can be expensive when compared to competing service providers.

Recommendations to others considering the product

With Business Wire the price is in-line and on-target with, the budget and level of expectations my clients rely upon. Compared to PR Wire and similar wire services, I prefer Business Wire.

What business problems are you solving with the product? What benefits have you realized?

PR Targets, Communication to segregated audiences and demographics.

Business Wire review by User in Media Production
User in Media Production
Validated Reviewer
Verified Current User
Review Source

"Editor"

What do you like best?

easy to access collection of press releases

What do you dislike?

UI too basic, looks aged, could use a modern refresh and update

What business problems are you solving with the product? What benefits have you realized?

excellent source for press releases and primary sources

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Prefer PRN, but a close call"

What do you like best?

BWire has a good, relatively intuitive interface that is straightforward to use and easy to teach to new employees

What do you dislike?

Support could be better as could turnaround time, and the extent to which support calls turn into attempted upsells is frustrating. Analytics post distribution could be more robust

Recommendations to others considering the product

Personally I prefer PRN, but there's nothing inherently wrong with Bwire. Pricing is fairly competitive.

What business problems are you solving with the product? What benefits have you realized?

Press release distribution

Business Wire review by Shrimani S.
Shrimani S.
Validated Reviewer
Review Source

"Exceptional Staff"

What do you like best?

Utterly dependable, detail oriented and kind; One of the few businesses pleasant to deal with at 5 AM.

What do you dislike?

GUI could be nicer, I guess, but that's just being really picky.

BW message inbox can be confusing ; Prefer you just send messages to my email address.

What business problems are you solving with the product? What benefits have you realized?

Version control/ editing can be a tense experience and they're truly helpful.

Business Wire review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"Great Result Tracking"

What do you like best?

Helpful to be able to track how customers engage with press releases. Analytics are helpful in determining effectiveness of certain campaigns

What do you dislike?

More custom targeting would be a great thing. Currently can only refine by trial and error.

Recommendations to others considering the product

Great tool to rea

What business problems are you solving with the product? What benefits have you realized?

Helps reach wide audience and see how effective communications are. Would like to get more specific with audience demographics if possible.

Business Wire review by Internal Consultant in Law Practice
Internal Consultant in Law Practice
Validated Reviewer
Review Source

"Business Wire Review"

What do you like best?

Social media sharing. Its been shown the be one of the more beneficial things thus far

What do you dislike?

It can be a bit pricey depending on what you need.

Recommendations to others considering the product

Take advantage of the social media sharing option as well as the measurement tool. Social engagement may take you a long way and the measurement tool helps to let you know where your results are coming from

What business problems are you solving with the product? What benefits have you realized?

Our biggest problem is reaching engaging customers on social media. We've realized that with the social media sharing option, we're more likely to get customers to engage

Business Wire review by Consultant
Consultant
Validated Reviewer
Review Source

"Great way to get the word out."

What do you like best?

A great way for people to get the word from a reputable source.

What do you dislike?

I honestly have nothing that comes to mind other than the interface could be a little more fun and aesthetically pleasing for readers.

What business problems are you solving with the product? What benefits have you realized?

Business Wire is a global leader that immediately puts your release to the forefront. People pay attention. Which is of utmost importance.

Business Wire review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Great for getting info out quickly. "

What do you like best?

Especually great for publishing flash news / PR material, no nonsense & straightforward interface great for getting things done quickly.

What do you dislike?

Nothing in particular, all good experiences during use.

Recommendations to others considering the product

It's a good publication tool - just be sure to hire good writers as well.

What business problems are you solving with the product? What benefits have you realized?

Getting information out quickly to get it picked up by agencies and news outlets.

Business Wire review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Top notch wire distribution service"

What do you like best?

Ease of use, distribution functionality, digital enhancements, customer service and reporting

What do you dislike?

Nothing to complain about, happy with the service

Recommendations to others considering the product

It's an expensive wire service but you get solid coverage through reputable distribution channels as well as up-to-date digital enhancement.

What business problems are you solving with the product? What benefits have you realized?

Press release distribution to promote company activity and product announcements, generate buzz and drive traffic to the site

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Maximum impact"

What do you like best?

Business Wire consistently provides excellent advice and tools to maximize the impact of any press release. They track the rapid changes in how press releases are viewed and used and offer the support needed to make any release as useful as possible.

What do you dislike?

Pricing isn't competitive; some of the tools needed to make releases more effective are priced out of my range.

What business problems are you solving with the product? What benefits have you realized?

Trying to maximize exposure for key messaging to very specific audience for a B2B company in a very noisy, crowded market.

Business Wire review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Support great, the rest needs to be upgraded"

What do you like best?

Someone always picks up the phone, there to support you - world class in that regards.

What do you dislike?

Confusing pricing, confusing contracts, add-ons expensive, UI could use an update.

Recommendations to others considering the product

Check out alternatives. Business Wire is the high priced option and awkward to do business with.

However, if you don't have an expert on staff, Business Wire's great phone support can deal with exceptions efficiently - albeit often at a cost.

What business problems are you solving with the product? What benefits have you realized?

Press release distribution and syndication. Benefits would probably be fulfilled easily by competitors, except for the exceptional phone support.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Consistently helpful and kind"

What do you like best?

- Business Wire is always there to answer ANY questions at all

- Their newsrooms are very well staffed and they are always kind and helpful

- Media measurements provide very good insights

What do you dislike?

- Sometimes it is difficult to pinpoint which person at BW I should be in contact with for which issues

What business problems are you solving with the product? What benefits have you realized?

- Media measurements tracking

- Press release distribution

Business Wire review by User in Internet
User in Internet
Validated Reviewer
Review Source

"A solid choice for press-releases!"

What do you like best?

With more than 50 years of experience, the company can help you out with anything you wanna tell the public.

What do you dislike?

The fact that the company is based in California while I live in Europe.

Recommendations to others considering the product

Use it!

What business problems are you solving with the product? What benefits have you realized?

They would gain benefit if they just expand to other countries, like South America. I don't see any noticeable problems.

Business Wire review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Effective "

What do you like best?

You get a consultant that is specifically designated to your region/office that you can call and talk to at any time. Makes it a lot easier to ask questions!

What do you dislike?

The user interface isn't super friendly and the report that we'd pull for impression numbers were inconsistent with Cision #'s making double work.

What business problems are you solving with the product? What benefits have you realized?

Distributing a press release nationally.

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Good news distribution service"

What do you like best?

You must know what you are buying - a service to place a news release on many websites. The value of it is ability to find your story through online search.

What do you dislike?

Limited application and visibility - to get real traction you should get a story in media.

What business problems are you solving with the product? What benefits have you realized?

Ability to broadcast news.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Have great this to say about Business Wire "

What do you like best?

Their client service is amazing and their visits to offices are very helpful.

What do you dislike?

Some clients are moving to a blog-based news system, instead of press releases.

Recommendations to others considering the product

Make sure to connect with your agent!

What business problems are you solving with the product? What benefits have you realized?

We have seen benefits of being able to widely distribute client news, and make changes before launch.

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Review Source

"Business Wire "

What do you like best?

Easy to use; fast distribution to markets if different regions

What do you dislike?

There are many add-ons which may make the overall cost expensive depending your campaign needs.

Recommendations to others considering the product

A great way to blast out a press release to hundreds of contacts

What business problems are you solving with the product? What benefits have you realized?

To get a press release for a national campaign in front of reporters across the U.S. in a quick manner

Business Wire review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Great service for press release distribution"

What do you like best?

The local newsroom is so convenient. They have a live local team so you know the people who will be looking at and editing your release.

What do you dislike?

The services are a bit pricy, but the service ends up being worth it when used correctly

What business problems are you solving with the product? What benefits have you realized?

They get my release out to the correct target audience and ensure it is the best quality possible

Business Wire review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Press release distribution for multiple client accounts in various territories. "

What do you like best?

The responsiveness of Business Wire's customer service and the speed and accuracy that Business Wire catches edits prior to distribution.

What do you dislike?

The price point for wire services seems much higher than other services on the market.

Recommendations to others considering the product

Business Wire reaches the largest span of target publications, though the price is higher than other competitors, like PRWeb.

What business problems are you solving with the product? What benefits have you realized?

Working to increase brand awareness for multiple clients through press release distributions. Improved visibility and coverage tracking has been realized.

Business Wire review by Brandon P.
Brandon P.
Validated Reviewer
Review Source

"Great experiences"

What do you like best?

Great working, friendly newsroom and customer service. The website is extremely intuitive and easy to manage.

What do you dislike?

I have no complaints about the quality of business wire, for the ways I use the service.

What business problems are you solving with the product? What benefits have you realized?

I have used Business Wire only to distribute press releases.

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* We monitor all Business Wire reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.