Several things are great about Buyerdeck:
1--Central repository of content, ideally updated by your company's admin so that all of the content, webinar links, whitepapers, etc are the latest and greatest...no more fording through garbage on Box or your hard drive to find what should be shared
2--Passive type communication with Buyers--you can add/comment/change content on the fly and then see if the prospect is consuming it--prospects are busy enough and prefer to learn on their own time so this gives a good "pulse" of the progress of deals while being minimally invasive
3--Inviting team members to collaborate--one place where all people from execs, engineering, sales, and marketing can go to both view and contribute to the communications in a deal
4--Timeline function--this is a great tool when qualifying as well as keeping both sides of a transaction honest; the timeline assigns specific things to each party to keep a deal moving in the necessary pace and keep from stagnating. The prospects can change or comment on anything if they disagree, so it becomes much more collaborative
Not much really--I have been using this software since it was in pre-beta stage and it's incredible to see how much progress they have made. Gerald and his team are very open to suggestions and they are constantly asking customers how to improve the experience. One thing that could help is when pulling contacts from Salesforce into the Buyerdeck record if the user was able to select specific contacts--we have a lot of garbage in our CRM that pulls over sometimes but that is the only thing I would change.
Qualifying more effectively, sharing information in a central location [no more email attachments], being able to validate what content is relevant to customers