Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
Determines whether mentions of your brand are positive, negative or neutral.
Identifies who is talking about your brand along with their influence over social communities.
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 22 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
(Based on 21 reviews)
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
(Based on 28 reviews)
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 24 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 9 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Allows marketer to add, track, and measure a multitude of social media accounts.
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 20 reviews)
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
(Based on 15 reviews)
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
(Based on 10 reviews)
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
(Based on 11 reviews)