It's second to none when it comes to researching what topics and styles of writing are the most shareable online.
It's a little pricey when you compare it to Ahrefs, which has a similar tool but also has a lot of SEO and keyword research value for the same price.
Try out Ahrefs too. If you have the budget and don't care about SEO, go with Buzzsumo.
I'm solving the problem of being able to provide evidence-based marketing; I want to know the answers to the test before I take it. Buzzsumo helps find gaps in the content that's already out there, or validates my assumptions that certain kinds of content work better than others.
I like the fact that I can find what is trending currentlly in my industry, whitch are the top posters in the industry and how people engage to diefferent kinds of posts.
The fact that it doesn't work semantically but litteraly and it is not totaly applicable in greek reality.
Don't forget to use the date filtre otherwise the results will not be up to date.
The usual analytics don't show information about specific industries. With Buzzssumo I compare data from different apps and have a complete picture about what is trending.