What do you like best?
The best part of the Bynder's DAM module is that it has empowered our marketers to be able to find things on their own, see the brand guidelines, and know what is already "brand approved" in one place. By having featured collections, we can present new and interesting materials that others may not know about in an easy to find way that gets the new assets in our stakeholders hands more quickly than ever before.
The best part of the Bynder's Workflow module is how intuitive and easy it is for our stakeholders and legal teams to review, annotate and provide feedback in a timely manner to our creative team. With the feedback easily documented, the creative team can more easily make changes or have chats with the stakeholder to solve a problem or get a question answered quickly.
What do you dislike?
I wish the DAM module could work more seamlessly with the workflow module, so it is easier to transition finished projects into the asset library (DAM) once they are completed in the workflow.
What business problems are you solving with the product? What benefits have you realized?
We had teams working on, developing, and keeping completed assets in silos. Final files were in emails, on desktops, different servers and with no real way to centralize our marketing materials and efforts, and no brand control over what was out there for people to use. Now we can audit what is available, and approve what others upload to the the DAM. With one central location for people to find files, guidelines, images and inquire about projects, we are much more efficient in providing people what they need, and ensuring brand compliance.