Bynder

Bynder

(46)
4.5 out of 5 stars

Brand Portal & Digital Asset Management Software

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Bynder review by <span>Jessica W.</span>
Jessica W.
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Easy to Implement

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What do you like best?

I love how easy it is to implement Bynder within an organization. Tagging, uploading, and general set up is really straight forward especially with the help of the incredible team at Bynder.

What do you dislike?

I do wish there was a better (or included) way to build out a media page that you can easily send Media to. Something that is built out with your branding, and featured private collections for folks with the link.

Recommendations to others considering the product

I would definitely recommend this software to other companies, as it was really easy (and quick) to implement. It will also save our department a lot of time and headaches when it comes to vouching for assets, making sure the correct assets are being used across all campaigns, and making sure we have the right information about certain assets.

One of the other really important features is the search bar. Currently, we don't have a way to search for our assets besides our folder structure--however if there are duplicates, misfiled photos, or folders that don't follow the current structure it gets hard to find that "one photo" people are looking for. Bynder saves us a lot of time by making it MUCH easier to find the particular photo you are looking for through tags and metadata.

What business problems are you solving with the product? What benefits have you realized?

We had an issue with unapproved assets being used, and also assets being hard to find. It was left up to creative & project management to send (and re-send) assets over and over. So Bynder is giving us a way to easily approve and distribute assets within the company to cut down on time spent searching for them.

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Bynder review by <span>Hildur O.</span>
Hildur O.
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Bynder has changed the way we work

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What do you like best?

Bynder is a helpful resource for keeping all digital assets in one place, online for staff members to use and easily shared outside the company. The Work Order section reduces cost and aids quality in our co-operation with our ad agency and has actually changed the way we work with our marketing material completly.

What do you dislike?

It's hard to find anything to dislike but of course there is always room to grow and the employees at Bynder really listen to what the customers have to say.

Recommendations to others considering the product

Prepare well and think about the taxonomy before importing assets. Learn from others and you can do that through the Bynder Champions program.

What business problems are you solving with the product? What benefits have you realized?

Within a period of three months from beginning to use Bynder, we totally redefined our collaboration processes. The communication with our external ad agency was successfully moved to Bynder, removing ineffective email conversations and freeing more resources. Digital assets can now be easily shared with the smart collection functionality and we now have one centralized user-friendly platform to provide images of staff events and happenings all over the company—thereby improving company culture.

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Bynder review by <span>Chloé K.</span>
Chloé K.
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What do you like best?

The system is intuitive and easy to use and the layout is clean and simple. The combination of custom filters and the search bar ensures that you can do a very targeted search. The fact that we can decide which filters are mandatory when a new asset is uploaded, is also very useful. In addition, we like the ability to include a pop-up copyright warning for copyrighted materials.

What do you dislike?

The system can be slow to load, which can be frustrating for users who have to do a lot of searches. The collection system could be improved to be more easy to understand and to see the benefit of it. Many of our users struggle with using them effectively, even after repeated explanation.

What business problems are you solving with the product? What benefits have you realized?

Bynder is a central media library where we can put all our stock images, own images (made for marketing purposes), videos, brochures and other marketing materials that everyone in the company can freely access. By being able to control the level of access people have (editing rights, admin rights,...), the platform allows a lot of flexibility while at the same time making sure that only a few people keep control over it. It also saves a lot of time for our marketing professionals because instead of having to search different kinds of storage places (intranet, OneDrive, ...) for a certain asset, it's all in Bynder and can be easily found by using the different search options.

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Bynder review by <span>Hugo P.</span>
Hugo P.
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What do you like best?

+ Ease of use

+ Well designed and easily customizable

+ Expertise within the Bynder team

+ Taxonomy and finding files faster than in standard file storage toosl

What do you dislike?

> The collections menu could be better utilized as when you have more than 100 collections becomes had

> As you use more Bynder tool and add modules, the pricing becomes expensive in comparison with alternatives

Recommendations to others considering the product

It's extremely important to first understand what problems you wish to solve in your business and if a Digital Asset Management (DAM) tool will be able to solve that problem, independently of the vendor. If a DAM tool does solve your problem, then don't only look at features, but also culture and where the vendor is headed. I believe Bynder is on the right track, with an innovative approach to branding and the tool is extremely easy to use.

What business problems are you solving with the product? What benefits have you realized?

+ Collaboration with resellers and partners by giving easy access to our marketing collateral

+ Creation of fast content for sales purposes (e.g. flyer templates)

+ Finding marketing collateral fast and help onboarding new hires

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Bynder review by <span>Gayla W.</span>
Gayla W.
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I (Mostly) Heart Bynder

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What do you like best?

The best part of the Bynder's DAM module is that it has empowered our marketers to be able to find things on their own, see the brand guidelines, and know what is already "brand approved" in one place. By having featured collections, we can present new and interesting materials that others may not know about in an easy to find way that gets the new assets in our stakeholders hands more quickly than ever before.

The best part of the Bynder's Workflow module is how intuitive and easy it is for our stakeholders and legal teams to review, annotate and provide feedback in a timely manner to our creative team. With the feedback easily documented, the creative team can more easily make changes or have chats with the stakeholder to solve a problem or get a question answered quickly.

What do you dislike?

I wish the DAM module could work more seamlessly with the workflow module, so it is easier to transition finished projects into the asset library (DAM) once they are completed in the workflow.

What business problems are you solving with the product? What benefits have you realized?

We had teams working on, developing, and keeping completed assets in silos. Final files were in emails, on desktops, different servers and with no real way to centralize our marketing materials and efforts, and no brand control over what was out there for people to use. Now we can audit what is available, and approve what others upload to the the DAM. With one central location for people to find files, guidelines, images and inquire about projects, we are much more efficient in providing people what they need, and ensuring brand compliance.

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Bynder review by <span>Bas v.</span>
Bas v.
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What do you like best?

The benifits of being able to store, share and distribute marketing assets is undisputed. I like the DIY template module best, it helps us scale like never before. we´re pushing out templates on a daily base, while seeing it use increase every day. we´re loking forward rolling it out for our partners to use.

What do you dislike?

The DIY template module is fairly new, so there is still some functionality and usability to fix. Never the less we allready see the effects of using it. And the Bynder team is fast in their response and fixing issues on the go.

Recommendations to others considering the product

Plan some time for training of your staff, invite the Bynder implementation team over to work on the implementation along with your in-house team. Spend time on understanding roles, user rights and permissions before negotiating the contract and deciding on which user levels to include. Invest in training your creatives on how to build DIY templates, this will pay off in the end. Request Mike during the technical Implementation, ask Jaakko for help on the Templates, and we have really good experience with Jiska & Klaas as a project manager. Styleguide CMS is very limited and not user friendly, consider iframing your own in.

What business problems are you solving with the product? What benefits have you realized?

Storing marketing assest in one single location, sharing and distributing marketing assets within the company and with our valued partners. Scaling marketing creation througout the organisation.

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