CAKE

(17)
4.2 out of 5 stars

The CAKE Marketing Intelligence hub offers a complete solution to track and optimize online spend for advertisers and publishers.

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Showing 17 CAKE reviews
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CAKE review by <span>Tracie J.</span>
Tracie J.
Validated Reviewer
Verified Current User
Review Source

"Daily multipurpose use with ease of navigation."

What do you like best?

Ease of product use. Cake, in my opinion is the most user friendly panel i've used in the last three years since entering the industry. Navigation and Reports are easy to read and thorough in reporting what information is necessary for me to do my job accurately. My advertisers appreciate accurate billings and my affiliates appreciate accurate payments. I like being able to see specifically what bills I have to pay for each billing cycle with just a click of the mouse button. Moving through payments and invoicing quickly and easily makes my job and my day much easier.

What do you dislike?

Once in a while we do experience some strange lagginess and occasionally the save function does not work properly causing minor loss of information we would prefer to store in the panel.

Recommendations to others considering the product

take the time to speak with a customer rep, they are knowledgeable and wiling to help find the solution that works for you. Questions are answered quickly and with the utmost amount of digging and information sharing. Each time I have asked a question I have received a thorough helpful answer in a very short amount of time in comparison to other programs.

What business problems are you solving with the product? What benefits have you realized?

Invoicing and Billing are simplified and made much more accurate. Speed of invoicing is greatly improved with pay bills and accounting tabs. We can easily navigate from monthly to weekly to bimonthly with the click of a button. This allows us to see real time stats for invoicing and billing.

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CAKE review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"CAKEwalk"

What do you like best?

Accelerize nailed it with CAKE. The platform is highly configurable and user-friendly (most of the time). My favorite feature that CAKE offers is the upsell feature. Furthermore, CAKE’s attribution for mobile is unparalleled. That is important to us as most users are accessing sites via their mobile devices.

What do you dislike?

CAKE addresses most of an affiliate program manager’s needs, but where it falls short is being an Omnichannel solution. I know they just launched Journey, but it comes with a big price tag to being all of your channels into one platform.

Recommendations to others considering the product

It is truly one of the best products out there.

What business problems are you solving with the product? What benefits have you realized?

Attribution would not be possible without the tech CAKE gives us. We are able to articulate ROI for our partners and to see what campaigns yield a good rerun. It also give you the ability to A/B test different campaigns and day-part.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
CAKE review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Some inefficiencies, but ultimately gets the job done once you're used to it."

What do you like best?

I like that the moment you get to the homepage, you can see all your top performing advertisers/affiliates. It'll show you a pie chart breakdown as well as give you the revenue brought in. I also do like that when you click on anything in particular, whether it is a client's profile or a campaign, a separate card pops up without leaving the original screen. The more you click, the more cards start stacking. There is a full "x" out button that makes it very easy to close all the stacked cards at once. This is super helpful when you're done researching/working on a specific task.

What do you dislike?

I personally do not like how Cake sets up their reporting and how you can't really customize it to what you really need. Reporting is setup by Affiliate, Advertiser, and Offer separately. Compared to other servers I've used, this becomes more of a hassle, because you have to cross check reports with three different tabs. For example, if I go into the Affiliate reporting tab, it will show all necessary numbers for just the source, but it shows no information about what they are running unless you dig deeper with the cards that pop up. If you go into the Offer tab, there is no way you can pinpoint one affiliate running a specific offer unless you export the whole report and go in and find that information to extract it.

What business problems are you solving with the product? What benefits have you realized?

It is a better server platform for display and email campaigns that work on desktop and can be mobile optimized.

CAKE review by <span>Katrina U.</span>
Katrina U.
Validated Reviewer
Verified Current User
Review Source

"Accessible panel, useful for even those new to the industry!"

What do you like best?

Intuitiveness of UI. As someone new to the industry, I like being able to relatively quickly find the reports I need to back up the information in the panels when asked for details on Invoices or Bills. While I've had wonderful training, it's nice to be able to dig for details on my own and learn new things that help our advertisers and affiliates both!

What do you dislike?

Occasionally, we experience slow times that don't quite make sense, or the save functions don't actually save information we've added to text panels.

Recommendations to others considering the product

While I haven't had to speak with anyone with CAKE support yet, I highly recommend it based on my co-worker's having done so. Improvements are often made within a reasonable time, and no matter what, CAKE representatives are willing to listen!

What business problems are you solving with the product? What benefits have you realized?

Invoicing and Billing is more accurate with the information we can access with CAKE's tracking and reporting functions.With just a few clicks we can change periods or look at individual item tracking.

CAKE review by <span>Jessica D.</span>
Jessica D.
Validated Reviewer
Review Source

"Great real-time reporting, but could improve its user experience"

What do you like best?

I love that the reporting happens within the hour and you can even track the link where the conversion took place. Most affiliate platforms don't have this technology, and that's huge.

I like how you can add tags to the affiliate or the offer. It's a great way to organize and filter your client list.

I think there's a lot of great technology built into the platform, you can really boil down to the details.

What do you dislike?

The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not promote the offer. There is no way to just email clients who are active in the offer. It looks like you can, because you can say "traffic since x date" but it just doesn't filter the proper way. Including links is the most user-friendly option, but on the CAKE side, it's a headache if you do so.

I have used about 11 affiliate networks before using CAKE and I was pretty well-versed in all of them. I figured CAKE would be easy to pick up, but it took me a while. It's kind of confusing the way it's set up. Once you get it, it's easy, but that will probably take time for the average user.

I love that you can track where a click or conversion took place, but I always have to export it to Excel to find the URL.

I like looking at bar graphs and comparing YoY or MoM but CAKE does not have that option. In general, an option for bar graphs (other than the 1 week on the affiliate card) would be awesome.

If you're looking at long time spans (for example, one year), it can be a little slow to load.

Also, if you do a search for a client and it's not exact, sometimes it doesn't show up. For example, if you forget to add an "s" at the end, it won't show up at all. It would be nice if it had the autocomplete like Google where the name starts appearing.

I also wish the accounting tab was automatic and didn't have to be implemented manually.

I would also like to suggest the option on the dashboard to have the pie chart break it down by affiliate manager so you can see who is contributing the most to that day/week/month/year's sales. It would make for a fun, friendly competition (if you like your colleagues).

I hear if you pay a LOT of money they can add more features. Kind of annoying. I am relatively new to the company but I am not new to the affiliate space so I have a general idea of what these interfaces look like.

When my affiliates log in, they often find the system to be a bit complicated too.

The app is also pretty buggy. I don't even know if affiliates have the option to use the app, but I love checking in on it. I just have to keep resetting my filters every time I check.

Recommendations to others considering the product

Keep in mind your LIFE is in there and it will be very difficult to switch out to anything else afterward. Make sure you do your research and make the right decision. There are very few products out there like this one so you'll probably just have to deal with the quirks. Overall I would recommend using it.

NOTE: I have no idea how much it costs my company to use this, so I chose the lowest price range.

What business problems are you solving with the product? What benefits have you realized?

I really LOVE being able to track exactly where a sale is made. It's a great way to see how an affiliate is successfully promoting your program.

Feel free to contact me if you have any particular questions about CAKE. I use this all the time and I'm constantly coming up with new observations.

CAKE review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Real time reporting and easy access to logs"

What do you like best?

I like the real time detailed reporting system which will help us to review the campaigns. Also i like the easy access to the pixel logs where we can see if there are any tracking issues going on or not.

Overall a great experience till date but still it needs to be improved for a performance network with some additional and easy to access features.

What do you dislike?

E commerce setups are not smooth as it should be. setting up the product feeds and then the mapping of the categories is time consuming task. Setting up the payout rules never calculate the exact amount.

there should be default code generated for the creative upload and the impression tracking should be there by default for banners as other platforms have.

What business problems are you solving with the product? What benefits have you realized?

We are tracking every sales data in real time which give the good insight to optimise the campaign .

Kate from G2 Crowd

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