What do you like best?
Calltracker.io was a pretty easy choice for tracking calls - it's clear, simple, effective and has a great team behind it. No frills, no fuss, just simple with a UI that's easy to get around in. We have really appreciated the hands-on support from their team -- it shows how much they care about the success of their product.
What do you dislike?
There are a few small front-end issues that the Calltracker team seems to have been fixing steadily. Nothing that would prevent the product working perfectly, but it's a new app and a few typos show up here and there. Otherwise well polished.
What business problems are you solving with the product? What benefits have you realized?
We needed an effective way to track incoming sales inquiries via Adwords and other digital marketing campaigns (email, etc). Although there are other more in-depth systems out there that allow a huge amount of integration in overall marketing strategies, we felt that Calltracker.io was much more suitable to our program of rapid, evolving media tests. With integrations to G-Analytics it's really all that's required to spin up call tracking quickly, test placements, evaluate results, and move forward. We'll continue to use the product moving forward.