CallidusCloud Marketing Automation

(56)
4.1 out of 5 stars

CallidusCloud Marketing Automation (formerly LeadFormix) is a cloud-based B2B marketing automation platform. It identifies and qualifies sales opportunities by measuring the online behavior of prospects and enabling sustained relationships with them.

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CallidusCloud review by <span>Sundeep G.</span>
Sundeep G.
Validated Reviewer
Review Source

"An average marketing automation tool which does that it needs to do."

What do you like best?

If there are hundreds of emails that need to sent and tracked, this is the tool that does a very good job. You can schedule the emails and forget it, the tool takes care of everything, right from sending, tracking and delivering you the reports on a daily basis which is good.

What do you dislike?

There are a lot of features and it becomes very easy to overlook all these features. The UI is not that great and it is very easy to miss some important features. Our team felt that most of the emails that have gone through LeadFormix have landed in spam or they have not been tracked well.

Recommendations to others considering the product

Irrespective of what platform you are considering, I would suggest you go with a trial and check if the product/platform does what is supposed to do, along with the ease of use. This platform provide you with a free trial and I would suggest that you contact sales teams and get an extension on the trial rather than not exploring the product completely.

What business problems are you solving with the product? What benefits have you realized?

Whenever we need to send a newsletter or a huge number of emails at one go, this platform comes handy.

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CallidusCloud review by <span>Evan F.</span>
Evan F.
Validated Reviewer
Review Source

"Marketing Automation Tool for the 99%"

What do you like best?

I work with a variety of marketing automation platforms and in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

What do you dislike?

When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.

Recommendations to others considering the product

Have a marketing plan/strategy ready to go when you start the system.

What business problems are you solving with the product? What benefits have you realized?

Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

What Marketing Automation solution do you use?

Thanks for letting us know!
CallidusCloud review by <span>Sivaramakrishna Y.</span>
Sivaramakrishna Y.
Validated Reviewer
Verified Current User
Review Source

"Excellent tool for the whole Marketing Automation"

What do you like best?

We really like this tools 24x7 availability. it helps in the fastest way of generating Marketing Automation.

I like the intimation mails reports before it is getting into timely updates or Facing some server issues.

Training and customer service is FREE.

SEO diagnostics and reporting tool.

Leadhooks is new function they are working on.

Landing pages can be hosted with company URL.

‘Lead Hook’ functionality allows for reminders on the website.

What do you dislike?

reports got delayed a time, but now it's resolved in a turn around time.

Interface and terminology is confusing. For example, the term Query and Search. is used throughout the application but not consistently. ‘Mailing list’ is the term used to build an Email List.

Very unlikely that anyone could start using this tool without significant training which may be why training and support is free.

Recommendations to others considering the product

CallidusCloud provides 24×7 system support, with guaranteed SLAs.

CallidusCloud’s widely acclaimed Grid computing architecture delivers virtually unlimited performance scalability.

It helps in generating more leads. Leadformix generates an excellent reports into the User level

This report includes data-driven insights into sales' and marketings' opinions about technology and process – and areas where sales and marketing hold different opinions.

What business problems are you solving with the product? What benefits have you realized?

Generating Mails. and scheduling process is the best i like in the Leadformix, it helps us generating early reports on Opened, click through rates.

we can improve the business by focusing on reaching them more.

Create email campaigns, list building and training done with the customer.

Template design included for larger customers.

CallidusCloud review by <span>William D.</span>
William D.
Validated Reviewer
Verified Current User
Review Source

"Revolutionises how we identify and track leads"

What do you like best?

Based on matching companies (and leads) to IP addresses, we can see who has visited our website, when, and what pages they have viewed as well as link this in to our email campaign analytics. This enables us to follow up on identified leads with further automated emails to nurture. Our sales team enjoy being able to track website views and link up to existing sales efforts through Sales Force.

What do you dislike?

The HTML email campaign builder in Leadformix is a little glitchy compared to dedicated email campaign builders such as Mail Chimp or Campaign Monitor. Not as much analytical info shown after sending campaigns out. That said, our spam bounce rate is lower as the click through links aren't redirects - instead, the code on the website tracks those coming in from the email campaigns so the click through data is still there. The workflow builder takes a little getting used to but we're planning on testing it soon.

Recommendations to others considering the product

It's not the sort of programme you can walk in to and use straight away. Set time aside for training as it is much needed.

What business problems are you solving with the product? What benefits have you realized?

Lead generation is fundamental for us. By being able to track and qualify leads from email clicks, through to viewing habits on our website, we are able to send better quality leads through to the sales team. We don't use it to its full extent yet, but there is great potential based on the results we've already seen.

CallidusCloud review by <span>Amir D.</span>
Amir D.
Validated Reviewer
Verified Current User
Review Source

"True Customer Service"

What do you like best?

I like the fact that whenever I have an issue with the system or would like to know if something is possible that I get an immediate response . I feel that the customer service that I receive is superior to others that I have experienced.

What do you dislike?

I dislike the fact that during the beginning of our service there have been previous situations that the need for customer service (although reliable) was unnecessary.

Recommendations to others considering the product

I believe that there are several tools that can be used and depending on what a company's needs are CallidusClous can possibly if not definately fulfill those needs.

What business problems are you solving with the product? What benefits have you realized?

The benefits to this type of service has been monumental for us because its something that our customers, sales reps and volunteers have come to appreciate. Customers enjoy the fact that they can receive statistics on their banner ads in our newsletters and emails, sales reps can benefit by the reports and target the markets/individuals they would like to communicate with and our volunteers are pleased that they can reach millions of individuals with our various email campaigns throughout the year.

CallidusCloud review by <span>Mike R.</span>
Mike R.
Validated Reviewer
Verified Current User
Review Source

"Enterprise-level marketing automation at an affordable price."

What do you like best?

Our company does many email marketing campaigns in the course of a month, and the previous tool we used was cumbersome to set up and non-user-friendly in its reporting. Callidus Cloud makes campaign set up easy, allows full HTML editing capabilities, and the graphical reporting is easy to look at. I now receive automated reports with all the key stats I need right at my fingertips.

What do you dislike?

We are currently integrating Callidus Cloud with our SugarCRM system, but it's not as up-to-speed as we need it to be. They've done more integration with Salesforce, but Sugar is right up there as an industry leader in cloud-based CRM, so the integration needs to catch up.

Recommendations to others considering the product

Try it out. Do one campaign and you'll find out for yourself how easy it is to use. And with a price at a fraction of other software that does the same tasks, you'll be convinced.

What business problems are you solving with the product? What benefits have you realized?

Primarily email marketing and data analysis of campaign results. We also use the website tracking tools, and we're beginning to use the workflow automation to start "drip marketing" campaigns.

Kate from G2 Crowd

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