What do you like best?
We work with customers who are getting a lot of phone calls, and it's important for us to know where those calls are coming from. We want to establish the fact that a website can be a great place to generate leads and phone calls, and CallRail helps us do just that. We use it for PPC and organic tracking, and we're able to tie back revenue directly to those streams. We can also create 1-800 numbers, which is create for clients who are looking for more of a unique branding.
What do you dislike?
The reporting can be a little trick to get a hang of, and the names that come through attach to calls can be unreliable. I often have to use other tools, or Excel to cross compare leads in our database with the information coming in through CallRail to really prove spend or ROI which can be time consuming.
Recommendations to others considering the product
Make sure you test your set up to make sure you're doing it correctly. We've had instances where we were double tracking calls in AdWords and CallRail, so really read those instructions and reach out to support if you have the time.
What business problems are you solving with the product? What benefits have you realized?
We are doing more with the phone calls instead of just letting that phone ring. We're determining where we should be focusing our time, and knowing where phone calls are coming from allows us to dictate strategy a little easier.