What do you like best?
We were as a company looking for a means by which to send attractive and engaging e-newsletters out to our existing clients and potential leads. The newsletter templates have a great variety to them, but also offer us the opportunity to customise layouts, fonts, colour schemes , without it being too daunting for a 'non techy' user. The Campaign Monitor software is very intuitive to use.
In addition to the ease of use, the software is compatible with Salesforce which is just great, and the 'live' updates let us know who has opened and engaged with the newsletter, This has been very useful as it as enabled us to follow up warm leads swiftly, optimising our sales opportunities. Hence, what I like best, is the intuitive design of Campaign Monitor. Its ease of use and flexibility has been surprising, and the customer service I have received when asking questions has been outstanding.
What do you dislike?
The only thing that we have found an issue with, is the inability to change the 'fill colour' of the hyperlink buttons. You can alter the line and font colour but not the fill which is a minor issue really.
Recommendations to others considering the product
Don't be afraid to contact the team to ask any questions, We received a 'welcome' email that I responded to, not expecting a reply but Jacque replied promptly and has been very helpful throughout.
What business problems are you solving with the product? What benefits have you realized?
Using Campaign Monitor has helped solve an issue we had in creating fun and engaging emails. People rarely open emails they believe are purely sales focused, so having a bright newsletter with images, and short engaging text boxes is massively increasing our response rate.
The live updates, letting us know who has opened our newsletter has also been very fruitful as it has meant we can target those people who we are pretty sure have at least looked at the email, making telephone conversation much more fluid and natural.
Therefore, in terms of benefits, we have improved customer/ client engagement, we have the opportunity to share a range of updates, all a very affordable price.