Captavi Platform

Captavi Platform

4.6
(16)

Captavi Platform is an All-in-one digital marketing automation platform. You can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM.

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Captavi Platform Features

Email Marketing

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

98%
(Based on 7 reviews)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

98%
(Based on 7 reviews)

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

98%
(Based on 7 reviews)

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

98%
(Based on 7 reviews)

Online Marketing

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

100%
(Based on 6 reviews)

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

100%
(Based on 5 reviews)

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

n/a

Landing Pages and Forms

Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information

97%
(Based on 6 reviews)

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

94%
(Based on 7 reviews)

Content

Content Authoring

Drafting and publishing content is intuitive and non-technical.

99%
(Based on 11 reviews)

Rich Text Editor

Formatting content is straight-forward and painless.

92%
(Based on 11 reviews)

Versioning

Keep track of incrementally changing versions of the same content.

91%
(Based on 7 reviews)

Plug-ins/Widgets/Apps

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

89%
(Based on 8 reviews)

Approval Process

Can easily institute an approval routing process between authors and editors.

n/a

Content Queue

Easily schedule content to be published at a certain time and in a certain order.

97%
(Based on 6 reviews)

Asset Management

System allows the storage and management of rich media files.

94%
(Based on 10 reviews)

Internal Search

Able to search your content based on keyword, metadata, tags, etc.

85%
(Based on 8 reviews)

Content Repository

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

91%
(Based on 10 reviews)

Lead Management

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

100%
(Based on 5 reviews)

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

n/a

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

94%
(Based on 5 reviews)

Lead Nurturing

Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Not enough data available

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

n/a

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Not enough data available

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

97%
(Based on 5 reviews)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

94%
(Based on 5 reviews)

Design

Breadth of Pre-Built Templates

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

94%
(Based on 12 reviews)

Mobile

Effective mobile templates are available and easily customizable.

95%
(Based on 11 reviews)

Branding/Themes

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

95%
(Based on 11 reviews)

Customization

The visual appearance of webpages can be easily customized to fit your site’s needs.

96%
(Based on 12 reviews)

Campaign Management

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

n/a

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

98%
(Based on 7 reviews)

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

100%
(Based on 6 reviews)

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

n/a

Platform

User Community

The system has a large and interactive community of users.

89%
(Based on 7 reviews)

SEO

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

84%
(Based on 11 reviews)

Flexible Navigation Structures

Able to build out different and multiple taxonomies to store and index content.

86%
(Based on 10 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

95%
(Based on 11 reviews)

Internationalization

Enables users to view and interact with the same content in multiple languages.

100%
(Based on 5 reviews)

Dashboards and Reports

Access pre-built and custom reports and dashboards.

95%
(Based on 9 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

100%
(Based on 5 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations or an expansive web presence.

100%
(Based on 9 reviews)

Social

Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

n/a

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

97%
(Based on 6 reviews)

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

n/a

Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

97%
(Based on 6 reviews)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

n/a

Reporting & Analytics

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

97%
(Based on 6 reviews)

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

100%
(Based on 5 reviews)

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

100%
(Based on 5 reviews)

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..

100%
(Based on 6 reviews)

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

97%
(Based on 6 reviews)

Platform

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Not enough data available

Customization

System provides sufficient customization to meet business requirements

100%
(Based on 5 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

n/a

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

97%
(Based on 5 reviews)

Output Document Generation

Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

n/a

Integration

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Not enough data available

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Not enough data available

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Not enough data available