Captora

3.5
(2)

Top Of Funnel Marketing Platform

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Captora review by User in Computer Software
User in Computer Software
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"Great Tool for Maximizing SEO"

What do you like best?

Captora is great for being able to gain presence on a large number of keywords. We found that using Captora gave us the ability to find which keywords are best for the business and optimize pages for those keywords. We were also able to use a variety of long and short tail keywords so build our brand and utilize content for multiple areas.

Their customer success team is awesome. They are very knowledgeable and always have good suggestions as they learn your business.

What do you dislike?

It is difficult to scale. Creating the pages is time consuming and you need a large quantity for it to be effective. That said, it is worth the time put in when you see the results of web traffic increase and boost in lead conversions.

Recommendations to others considering the product

It will take awhile to see results, but they are worth it if you keep going with it. We use Captora for a small marketing team to generate a large presence. You get out what you put in.

What business problems are you solving with the product? What benefits have you realized?

Solving the problem of getting people into the our funnel that would not have found us otherwise. Organic search is a great avenue to educate people on our product and the problems we solve. We were also able to identify which terms are better for lead conversion and use that information on search marketing.

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Captora review by Chelsea R.
Chelsea R.
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"Interesting option for generating organic landing pages "

What do you like best?

I liked the feature that you can keep tabs on what keywords your competitors are ranking for and what content that they are having success with. I also liked that switching in and out specific CTAs was pretty simple.

What do you dislike?

Tagging in the UI was a little clunky. I wish there a way to rank specific leads that convert on your Captora pages. The idea being that we'd like to treat people differently, depending on which pages they convert on, their company, location, etc.

Recommendations to others considering the product

While I think Captora is doing a lot of innovative things, we decided it didn't make sense for our team currently. There is a relatively high likelihood that we could decide to use Captora again, especially if our internal team grows, but we weren't able to justify the time this year.

What business problems are you solving with the product? What benefits have you realized?

Testing message, measuring which CTAs seem to resonate with our audience.

What Other Lead Generation solution do you use?

Thanks for letting us know!
Kate from G2 Crowd

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* We monitor all Captora reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.