What do you like best?
-Creates attractive maps with easy-to-use interface
-Back-end development features are user friendly and easy to learn even with limited GIS or programming experience
-The ability to edit in HTML and CSS gives the opportunity to customize the end product design and provides a high level of flexibility and control
-CARTO is always innovating and adding new features and functionality
What do you dislike?
-It would be nice if there were some expanded analytics on map usage
-It would be helpful if there was additional documentation on how to use HTML or CSS in CARTO. Currently, users largely have to figure it out themselves.
What business problems are you solving with the product? What benefits have you realized?
Previously when communicating spatial data to stakeholders, we could only use static maps in paper or PDF form. With CARTO, we are able to produce web-based maps which has improved our ability to distribute these maps to a broader audience. Also, these interactive web-based maps also have improve audience engagement.