What do you like best?
Straight forward EDM creation process, great value for clients in the automotive industry. Really good back up and tech support from these guys. Lots of room to update the database and be very specific in your targeting. They often help clients send EDMs and provide onsite visits.
What do you dislike?
Even with training, if software is not your thing, you'll need support It's evolving, there are some integrations needed that are in the pipeline, I'm interested to see how these assist wholistically, the Digital Marketing strategies moving forward.
Recommendations to others considering the product
As with any systems integration and software, support is key. There are plenty of how to videos online & there are scheduled sessions for training available upon request where multiple parties in your business, can conference call and team view, all set up by the Pentana, CDK Global, Dealersocket team.
What business problems are you solving with the product? What benefits have you realized?
Selling more vehicles, upgrading our CRM witheverything we need to assist our customers, including preferred contact methods and frequency for Digital Marketing, EDMs, Service Specials, getting our Sales & Service offers in front of our exiting database and also out to new prospects in our PMA.