Celtra Creative Management Platform

Celtra Creative Management Platform

(87)
4.4 out of 5 stars

Celtra's Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs.

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Celtra review by <span>Thulasingam P.</span>
Thulasingam P.
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"The best online adbuilder tool"

What do you like best?

1. All the creative components are very easy to handle and we are able to create rich media ads with in few mins.

2. The responsive design helps us to use single creative for multiple devices in a hassle-free process.

3. The "Celtra ad creator exporter" tool which was new introduced in celtra is really a innovative and thoughtful feature. This is helpful to use Photoshop layers in Celtra.

4. The simulate context feature in the preview window is very helpful to check the creative's actual behavior in different location/timezone/weather condition/platform etc.,

5. The VPAID tag extraction feature for desktop is very helpful and saves us lot of time.

What do you dislike?

Landscape video editing & image editing option is not available in Celtra, I would suggest to add both features in Celtra which will be helpful for lot of designers

Recommendations to others considering the product

Yes of course :)

What business problems are you solving with the product? What benefits have you realized?

1. The A/B test component was helpful to test the potential of two different ad units in a single creative despite of creating two different ad units for checking results.

2. The Optimize feature in the A/B test component helped us to automatically switch the perfect ad unit during the live without developer intervention.

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Celtra review by <span>Leo B.</span>
Leo B.
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"Innovative rich media ad platform"

What do you like best?

Celtra is an innovative rich media ad platform. It is easy to use without any coding. Celtra has great resources to help anyone to start building ads and their customer service does a great job of helping their customers with any questions they have. And another note; their preview page helps a lot sharing the creatives with clients for them to test it on their actual mobile, tablet or desktop devices.

What do you dislike?

If you are planning a build out of the box sometimes it is hard to achieve this using their product. If you are custom coding the units it might cause some conflict with their existing code. And some of the features are inconsistent with the products that they offer.

Recommendations to others considering the product

Use their resources and join their webinar sessions. They have amazing product specialists will help you with all they have. And their support articles cover all of your potential questions. And if you are still not sure just contact them. :)

What business problems are you solving with the product? What benefits have you realized?

I use their platform everyday building digital ads (anywhere between simply animated units to more advanced ones, and video ads) for my clients. The biggest benefit of their platform is all the available features listed works as a charm with no issues and after I build the ads I do not have to worry about potential issues at all :)

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Celtra review by <span>Lisbel C.</span>
Lisbel C.
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Verified Current User
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"Senior Mobile Ad Developer"

What do you like best?

How fast you can build an ad and that you are always adding new things to improve the app. I've been implement ThreeJs inside the platform and other libraries that allows the company to offer ad of different categories.

I like that the application is always been updated. W can be more creative when we have more tools like the transition component. I like the different ways to test the Ad in the preview; simulating content by time, by date, by weather etc.

What do you dislike?

That the platform is not full flexible. For example the availability of fonts in the platform is limited. They could include fonts libraries from google fonts or other source.

When you use a font from Celtra with the Texty component. This is add a lot of weight to the unit.

I would like to have gradient radial in the shapey component also to have border with gradient.

I would like to have elements in the master that appear above or below, I would like to be able to decide that.

Recommendations to others considering the product

It is an application that saves you a lot of time in building ad lets you develop multiple formats, inclusive is flexible to create your own formats. You can implement JS libraries to do games, forms, or any other formats to advertise products.

What business problems are you solving with the product? What benefits have you realized?

I'm able to develop ad units in different formats really fast.

The company is able to meet the requirements in the metrics. We have access to all that data and we can see in what the ad fails or not.

Celtra review by <span>Melissa M.</span>
Melissa M.
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"Great tool"

What do you like best?

I love how easy and intuitive celtra has made their ad building platform. You can move around your panels and windows, zoom in and out just like all my other design programs, as well as animate easily.

What do you dislike?

I do dislike that they took out the ability to show the QR code right in the builder, and that they removed the ability to switch between creatives in a campaign with a drop down menu. I do also wish they would provide some sort of indicator when other users are within a build, so that you're not over writing eachother.

Recommendations to others considering the product

Support is always willing to help, if you're having trouble or want some examples pushed to your account sot hat you can see them in depth, never hesitate to reach out!

What business problems are you solving with the product? What benefits have you realized?

We are easily able to send previews of units to clients that allow them to test in both a browser and mobile environment.

Celtra review by <span>Tomás W.</span>
Tomás W.
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Verified Current User
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"Accessible and reliable"

What do you like best?

It's a great, easy to use platform that gets constantly updated with new features in an almost monthly basis. The components are surprisingly powerful, and allow for a lot of different ways to deliver a creative piece. The timeline is also one of the best features they have included in the platform, since it gives full control on how to manage each asset inside the canvas.

What do you dislike?

There are still some features that are not being implemented as a component yet. One of them being the 360° gyroscope gallery, which it's only available after contacting tech support as a standalone creative piece.

Recommendations to others considering the product

Compared to other platforms, it's quite easy to pick up and use for people who have little to no experience.

What business problems are you solving with the product? What benefits have you realized?

Production of creative pieces has become easy and fast, and allows us to give a quick response to all our clients.

Celtra review by <span>Jan T.</span>
Jan T.
Validated Reviewer
Verified Current User
Review Source

"Best Creative Tool in Market"

What do you like best?

For us as Mobile Specialists we are on the one hand always looking for new formats but on the other hand buy inventory programmatically and constantly need to keep an eye on qualitity. Celtra helps in both ways with a good ui to build the ads and powerfull reporting to find the right inventory source.

What do you dislike?

At the beggining we where suprised by the gap between requested and served/rendered impression. Finally the biggest influence to decrease this gap is the inventory you serve the ads.

What business problems are you solving with the product? What benefits have you realized?

We needed a stable framework to create mobile ads and repport results to our clients. The API´s Celtra offer are amazing, e.g. where we able to skip an additional vendor for wether targeting as thois is already connected to the plattform.

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