Celtra Creative Management Platform

Celtra Creative Management Platform

4.4
(88)

Celtra's Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs.

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Celtra Creative Management Platform Reviews

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Celtra review by Thulasingam P.
Thulasingam P.
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"The best online adbuilder tool"

What do you like best?

1. All the creative components are very easy to handle and we are able to create rich media ads with in few mins.

2. The responsive design helps us to use single creative for multiple devices in a hassle-free process.

3. The "Celtra ad creator exporter" tool which was new introduced in celtra is really a innovative and thoughtful feature. This is helpful to use Photoshop layers in Celtra.

4. The simulate context feature in the preview window is very helpful to check the creative's actual behavior in different location/timezone/weather condition/platform etc.,

5. The VPAID tag extraction feature for desktop is very helpful and saves us lot of time.

What do you dislike?

Landscape video editing & image editing option is not available in Celtra, I would suggest to add both features in Celtra which will be helpful for lot of designers

Recommendations to others considering the product

Yes of course :)

What business problems are you solving with the product? What benefits have you realized?

1. The A/B test component was helpful to test the potential of two different ad units in a single creative despite of creating two different ad units for checking results.

2. The Optimize feature in the A/B test component helped us to automatically switch the perfect ad unit during the live without developer intervention.

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Celtra review by Leo B.
Leo B.
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"Innovative rich media ad platform"

What do you like best?

Celtra is an innovative rich media ad platform. It is easy to use without any coding. Celtra has great resources to help anyone to start building ads and their customer service does a great job of helping their customers with any questions they have. And another note; their preview page helps a lot sharing the creatives with clients for them to test it on their actual mobile, tablet or desktop devices.

What do you dislike?

If you are planning a build out of the box sometimes it is hard to achieve this using their product. If you are custom coding the units it might cause some conflict with their existing code. And some of the features are inconsistent with the products that they offer.

Recommendations to others considering the product

Use their resources and join their webinar sessions. They have amazing product specialists will help you with all they have. And their support articles cover all of your potential questions. And if you are still not sure just contact them. :)

What business problems are you solving with the product? What benefits have you realized?

I use their platform everyday building digital ads (anywhere between simply animated units to more advanced ones, and video ads) for my clients. The biggest benefit of their platform is all the available features listed works as a charm with no issues and after I build the ads I do not have to worry about potential issues at all :)

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Celtra review by Lisbel C.
Lisbel C.
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"Senior Mobile Ad Developer"

What do you like best?

How fast you can build an ad and that you are always adding new things to improve the app. I've been implement ThreeJs inside the platform and other libraries that allows the company to offer ad of different categories.

I like that the application is always been updated. W can be more creative when we have more tools like the transition component. I like the different ways to test the Ad in the preview; simulating content by time, by date, by weather etc.

What do you dislike?

That the platform is not full flexible. For example the availability of fonts in the platform is limited. They could include fonts libraries from google fonts or other source.

When you use a font from Celtra with the Texty component. This is add a lot of weight to the unit.

I would like to have gradient radial in the shapey component also to have border with gradient.

I would like to have elements in the master that appear above or below, I would like to be able to decide that.

Recommendations to others considering the product

It is an application that saves you a lot of time in building ad lets you develop multiple formats, inclusive is flexible to create your own formats. You can implement JS libraries to do games, forms, or any other formats to advertise products.

What business problems are you solving with the product? What benefits have you realized?

I'm able to develop ad units in different formats really fast.

The company is able to meet the requirements in the metrics. We have access to all that data and we can see in what the ad fails or not.

Celtra review by Melissa M.
Melissa M.
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"Great tool"

What do you like best?

I love how easy and intuitive celtra has made their ad building platform. You can move around your panels and windows, zoom in and out just like all my other design programs, as well as animate easily.

What do you dislike?

I do dislike that they took out the ability to show the QR code right in the builder, and that they removed the ability to switch between creatives in a campaign with a drop down menu. I do also wish they would provide some sort of indicator when other users are within a build, so that you're not over writing eachother.

Recommendations to others considering the product

Support is always willing to help, if you're having trouble or want some examples pushed to your account sot hat you can see them in depth, never hesitate to reach out!

What business problems are you solving with the product? What benefits have you realized?

We are easily able to send previews of units to clients that allow them to test in both a browser and mobile environment.

Celtra review by Tomás W.
Tomás W.
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"Accessible and reliable"

What do you like best?

It's a great, easy to use platform that gets constantly updated with new features in an almost monthly basis. The components are surprisingly powerful, and allow for a lot of different ways to deliver a creative piece. The timeline is also one of the best features they have included in the platform, since it gives full control on how to manage each asset inside the canvas.

What do you dislike?

There are still some features that are not being implemented as a component yet. One of them being the 360° gyroscope gallery, which it's only available after contacting tech support as a standalone creative piece.

Recommendations to others considering the product

Compared to other platforms, it's quite easy to pick up and use for people who have little to no experience.

What business problems are you solving with the product? What benefits have you realized?

Production of creative pieces has become easy and fast, and allows us to give a quick response to all our clients.

Celtra review by Jan T.
Jan T.
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"Best Creative Tool in Market"

What do you like best?

For us as Mobile Specialists we are on the one hand always looking for new formats but on the other hand buy inventory programmatically and constantly need to keep an eye on qualitity. Celtra helps in both ways with a good ui to build the ads and powerfull reporting to find the right inventory source.

What do you dislike?

At the beggining we where suprised by the gap between requested and served/rendered impression. Finally the biggest influence to decrease this gap is the inventory you serve the ads.

What business problems are you solving with the product? What benefits have you realized?

We needed a stable framework to create mobile ads and repport results to our clients. The API´s Celtra offer are amazing, e.g. where we able to skip an additional vendor for wether targeting as thois is already connected to the plattform.

Celtra review by Jair V.
Jair V.
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"Amazing platform to create ad formats"

What do you like best?

Easy to create awesome RM and very intuitive. Celtra launches new products and solutions every year.

Celtra has trainings every month.

The support team are always responding your questions by email or by phone.

Innovative solutions

Mobile products are very responsive

The personal training is great

The way to share the preview of Rich Media to customers. They're always amazed by the power of this technology

What do you dislike?

some products/ad formats are not well explained to replicate them. Some videos are a little bit old and the platform has changed.

Recommendations to others considering the product

Quicker response in questions & doubts

What business problems are you solving with the product? What benefits have you realized?

Innovation for my customers. The customers are very satisfied with the pieces we've create and with the analytics and reports that they get. The objectives are most of time accomplished.

Celtra review by Marc R.
Marc R.
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"Best in class CMP"

What do you like best?

Celtra is hands down the best Creative Management Platform on the Market. It is very powerful, offering many robust components and features to build Display, Rich Media and Interactive ad formats.

What do you dislike?

The new animation timeline could be a bit more refined. It's a fairly new tool so I expect it to get better over time, just as other new features have in the past.

Recommendations to others considering the product

If you are looking for a CMP that is rich in features with a great support team, then Celtra should be your first and only choice.

What business problems are you solving with the product? What benefits have you realized?

Celtra helps us streamline all of our ad builds, we're able to use one builder to create, traffic and pull reports across all of our campaigns.

Celtra review by Neil J.
Neil J.
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"Market leading for easy-to-build HTLM5 mobile ads"

What do you like best?

Not only is the Celtra Ad Creator easy to use, it's fast, intuitive and very powerful. Some may previously have complained that drag and drop, component-based platforms like this would lead to 'templated' design - the same sort of designs over and over again - but this is simply wrong. The vast array of tools and abilities within Ad Creator mean that it is possible to build good looking, interactive and reliable HTML5 mobile ads. Gone are the days of 5 day Quality Assurance tests for weighty, bloaty Flash Ads, Celtra streamlines the whole process - without any code. Ideal for visual designers.

What do you dislike?

Celtra probably isn't ideal for large scale duplication. Creating ads in the Ad Creator is easy when making a few ads. If you want to create many, many ads that all look and behave the same, it's quite time consuming.

Recommendations to others considering the product

You want to build good looking, highly interactive HTML5 mobile ads, without any code, difficult trafficking or nonsense? Use Celtra.

What business problems are you solving with the product? What benefits have you realized?

We're a team without a Developer. The Celtra Ad Creator requires no code and very little understanding of how code works. This is ideal for us. We can make good looking, complex ads, without the need of hiring a developer.

Celtra review by Gintare K.
Gintare K.
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"One of the most user friendly creative management platforms"

What do you like best?

I have started using Celtra 8 months ago and I love how easy it is to use. Even if I've never done animations professionally before with Celtra it is just few steps // minutes and you can get pretty cool effects for your ads. It is like photoshop and after effects combined together only in a way that anyone can get it without hours long tutorials!

What do you dislike?

I think the video formats could be improved a little bit. So that it could be combination of video plus separate elements. Also there are some additional functions to be implemented in the future.

What business problems are you solving with the product? What benefits have you realized?

I am creating mobile advertiing with Celtra. I think it is time saving tool.

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
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"Celtra Review"

What do you like best?

Table Graph in Reporting - easiest way to consume data and understand performance metrics

Placement to Creative associations in the 'Campaign Tab' is great. Easy way to upload/activate campaigns.

What do you dislike?

Report Builder -

In order to find deep engaging metrics, it can be a bit tricky to use, as some fields are disabled for particular reporting pulls (Ex. Report for "Placement, Unit, Page Name, Reporting Label >> Custom Occurrence"... you would not be able to add in Unit Engagements to this equation ).

Metric Calculations -

When hovering over the reporting headers, such as "Ad Engagement Rate' - would appreciate a definition of what is calculated into that metric.

Creative HotSpots -

Within the Creative builder, the set-up was recently updated where you have to click on the 'Hot Spot' and then toggle to the URL tab in order to add a landing destination. This is tricky and adds time to the process. I do not like this update.

What business problems are you solving with the product? What benefits have you realized?

It allows us to provide in-depth reporting analyses for our clients. Going an extra step to highlight true engagement metrics beyond the initial click.

Would love to see a future integration with Brand Safety partners such as IAS or DV, integrating their 'viewable impressions' into the reporting equations.

Celtra review by Surabhi M.
Surabhi M.
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"The ease with which one can create Ads"

What do you like best?

1. The user experience. I came from backend software development domain, but using celtra was a piece of cake after attended a few webinars. Everything is so easy to use and manipulate

2. The webinars. Regular webinars are so helpful

3. Response timings. Celtra is really quick with resolving bugs and solving any issues you have

What do you dislike?

No mobile website. Celtra should create a mobile website for the celtra builder. I would love to edit my ads on the go.

The documentation for using the javascript APIs can be somewhat more elaborate.

What business problems are you solving with the product? What benefits have you realized?

1. Creating beautiful mobile ads in less than a day

2. Creating difficult rich media units with ease by adding/manipulating javascript

Celtra review by Kaitlin B.
Kaitlin B.
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"Makes Life So Much Easier"

What do you like best?

I like the ease of being able to customize our ad units. The demo user face is incredibly helpful for reviewing these units in different settings (timing, platform, and location).

What do you dislike?

At this time, I don't have any aspects that I dislike.

What business problems are you solving with the product? What benefits have you realized?

We have been able to add elements so easily which really elevates our offerings to our clients. An example is when a client has static assets, we are able to include animation or cool effects which helps to impress our clients. We are also able to include these features with minimal lead time which is super helpful since we are constantly working on tight turnarounds.

Celtra review by Agency
Agency
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"Extensive Ad Platform"

What do you like best?

The Celtra platform provides a variety of ad options to best suit your needs with a great support team available to help.

What do you dislike?

Custom font is not currently available, although the team will try to help with any problem. But the support team is located in the EU and may take some time to respond.

Recommendations to others considering the product

Nothing to lose with trying out Celtra. You will probably find that this is an easier solution than your current platform and there is a lot of custom assets that can be incorporated without the hassle of custom coding. However if custom coding is needed there is an option for that also.

What business problems are you solving with the product? What benefits have you realized?

There are quick turn around solutions as each ad unit is provided as a template and can be as extensive and personalised as you wish. It's all a matter of what design you wish to include.

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
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"Best Self service platform in the biz "

What do you like best?

The ability to customize the platform to suit the needs of any user - whether it be more intermediate level or advanced, Celtra is scalable for multiple departments. The ability to add any custom JS makes possibilities endless. They've also super simplified the trafficking process, and auto-replacing macros for various DSPs and Ad Servers really simplifies tracking issues.

What do you dislike?

There have been several UI changes back to back that make it hard to keep up with. It would also be great if Celtra would work directly with other 3rd party tracking and measurement companies to alleviate problems that could arise when several tracking companies try and double host creatives.

What business problems are you solving with the product? What benefits have you realized?

Providing creative solutions for advertisers that engage beyond standard units. They allow users to bring assets to life to tell a better story and drive branding.

Celtra review by User in Internet
User in Internet
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"The Creative Management Platform for Digital Advertising"

What do you like best?

I love how my company can use Celtra to easily create rich media ads for production, management and distribution for our clients.

What do you dislike?

I have not found any dislikes yet. Our company has been using Celtra for a few months now.

Recommendations to others considering the product

Celtra offers a premium, native-like experience on any device with the most innovative ad formats. It is highly personalized, relevant content via integrated 1st & 3rd party data and comprehensive programmatic creative capabilities. Lightning-fast loading of HD video featuring retina graphics, regardless of device.

What business problems are you solving with the product? What benefits have you realized?

We used to use Double Click Studio to create rich media ads, then would need to make a connection between the ads in Studio and DFP. With Celtra, our design team will create the ads, and when we are ready to test and publish the ads, we generate a tag to serve in DFP.

Celtra review by Julien S.
Julien S.
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"Rich media platform excels in deliverables"

What do you like best?

As a non designer I can easily create rich media ads that can run in-app environments.

What do you dislike?

The option of no longer being able to navigate between creatives under one campaign

Recommendations to others considering the product

the product is constantly updating their template or webinar with the new tech out in market. I'm not the decision maker on financial aspect of the tool so my recommendation is more from a user point of view.

Email support is quite fast and their response aren't canned response.

What business problems are you solving with the product? What benefits have you realized?

having assets ready to go live on the interwebs

Celtra review by User
User
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"Celtra: The Tool for the Times"

What do you like best?

Powerful, pre-programmed components to set your creativity free.

What do you dislike?

The inability to simply delete unwanted creatives and the inability to personalize the look of the environment, i.e. change the small dark type used throughout to something easier to read.

Recommendations to others considering the product

As a designer, working on multiple projects, I have little time to try to learn HTML5 programming. And as a visual person, little interest, to be honest. Celtra allows me to do the creative, while it takes care of the back end... coding through pre-programmed and very powerful/versatile components. Take advantage of all the various tools at your disposal and you'll wow anyone who sees your work.

What business problems are you solving with the product? What benefits have you realized?

Celtra gives us the ability to design complex and powerful advertising solutions for clients within very tight deadlines.

Celtra review by User
User
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"Easy to use and great animation"

What do you like best?

Celtra is great for designers who don't have a lot of experience writing code. The animations are slick, it is easy to use and very intuitive. I love all of the options and functions. The Webinars are fantastic as well. It's also easy to send ad tags and traffic the ads. I really enjoy creating ads with Celtra and would highly recommend it to anyone.

What do you dislike?

I don't have many things that I dislike about Celtra, although coming from having used Flash for many years it seems like I was able to have more control over the animations in Flash than I can in Celtra.

What business problems are you solving with the product? What benefits have you realized?

Using it for ads primarily, and clients are very please with the professional looking animations.

Celtra review by Adrian F.
Adrian F.
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"Top of the Line Custom Ad Solution"

What do you like best?

The flexibility to achieve all of our custom & rich media ad product needs.

What do you dislike?

Celtra's components, features, and service levels never fail to please. Can't think of anything to dislike.

What business problems are you solving with the product? What benefits have you realized?

Any custom or rich media ad execution we encounter on competitor sites or across the web, we can be sure that we can replicate it ourselves within our Celtra ad creator. We use Celtra for all our custom (or otherwise) product offerings, especially the mobile formats such as the interscroller.

Celtra review by Agency
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"Most up to date rich media ad development platform!"

What do you like best?

The best thing about Celtra is the fact you could easily get used and learn how to work within as the interface is really cool and adjusted so that you basically have everything within it. Additionally, I have to mention the awesome features the platform is incorporating such as 360 video and interactive video.

What do you dislike?

The platform is so up to date you can sometimes lost a track with it!! haha :) But on the bright side, webinars which are available all the time make our jobs less complicated!

What business problems are you solving with the product? What benefits have you realized?

Celtra is great for offering custom solutions to advertisers, especially for those how would like to combine several capabilities of rich media, such as animation, video, auto scroll etc.

Celtra review by Matt S.
Matt S.
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"Celtra RM Review"

What do you like best?

I love the platform in general. It is very easy to navigate and the color scheme makes it easy to not lose your place.

What do you dislike?

I dislike the click-happy nature of Celtra. Also the 'back' arrow in the web browser is a 'do not do'

Recommendations to others considering the product

None at this time

What business problems are you solving with the product? What benefits have you realized?

We utlize Celtra as an ad server for our Rich Media units as well as a creative creation. We have had a pretty easy time uploading RM tags into Adelphic

Celtra review by User in Information Technology and Services
User in Information Technology and Services
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"the best application to design your mobile ads"

What do you like best?

you can use javascript features without having to know how to program it has a very intuitive interface, and pre-programmed components that perform javascript functions very quickly and easily have a javascript API, and you can also use custom javascript, although it is a bit compiled.

You can work in different formats, also your ads can be vertical or landscape, it is very versatile and you can also make banners for web if you want, work with videos, animations, effects among others what makes it your best option when it comes to choose a platform for these types of projects

What do you dislike?

the way to be able to program javascript in a personalized way is a little complicated, although they have personalized guide to be able to realize said personalized api, it is a little tangled the way to arrange the code and to execute it.

everything is recorded inside your platform there is no way to have a version on your local machine, it works directly in the cloud, which means that if you do not have an internet connection, you can not work

Recommendations to others considering the product

create interfaces so that it is in developer mode, because if it is possible to program with javascript these ads, there should be a part in which you can only create ads with javascript html5 and ccs3, improve a bit the integration with cc3 since it is a bit incomprehensible the way to integrate css3 in your projects

What business problems are you solving with the product? What benefits have you realized?

I have deployed many mobile ads and the truth that customers have been very satisfied with the final result, plus you can program interactive ads, which hooks customers very pleasantly

Celtra review by User
User
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"Celtra for optimal ad serving and design!"

What do you like best?

I like the customization ability in celtra- you can create and run animations, videos, sliders, etc. It's generally easy to use and the customer service is good.

What do you dislike?

Would like to have more demos readily available of things we are able to do in celtra, new product offerings, etc

Recommendations to others considering the product

If you're looking for an easy and compatible quality product, Celtra is a great option. It offers a lot of options for advertisers and publishers to create and run custom ad units. It's constantly coming out with new products and functions.

What business problems are you solving with the product? What benefits have you realized?

We are helping to create rich media units for our advertisers instead of just running IAB banners. These help to increase video views, engagements and more.

Celtra review by User
User
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"Best way to build HTML 5 Ads"

What do you like best?

The ease of use to build quality HTML ads

What do you dislike?

Can appear a little overwhelming for someone new to Celtra with the various options on display.

Recommendations to others considering the product

Take a couple of hours to learn the system and then you will unlock the true power of Celtra, and don't be overwhelmed on first impressions.

What business problems are you solving with the product? What benefits have you realized?

The ability to build great HTML 5 Ads using the Celtra platform is something which stands out as remarkable especially when you consider the potential of what you are able to build. Whilst it may appear overwhelming to newcomers after you understand and become accustom to the necessary tools and interface you will find the possibilities of creating the best possible ads endless.

Celtra review by User in Publishing
User in Publishing
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"Working directly with Celtra"

What do you like best?

I really liked the Support team - and sitting in on new webinars - Celtra is always good at working with you directly to solve problems or fix bugs within the program. I also liked that it was not one computer specific - you could be in any computer with internet and continue your project. They were also very innovative with what you could do - always coming up with new ideas and improving the UX of the platform. Trafficking the ads was a sinch - i found this platform easier than Doubleclick Studios when it came to getting the ad tag to send off to my AdOps teams.

What do you dislike?

I didn't LOVE the user experience - black on black - hard to see - but they have been making great stireds to improve it.

Recommendations to others considering the product

I recommend it where ever i could - I switched out of roles but my knowledge of celtra helped me know what is possible and I am always the first one to recommend this to someone else.

What business problems are you solving with the product? What benefits have you realized?

3rd party ad trafficking is much simpler thanks to Celtra. I always found it difficult to have to go through double clicks step process o get the tag - Celtra has simplified that process.

Celtra review by Aaron G.
Aaron G.
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"Great Product to Improve and Grow High Impact and Other Creative"

What do you like best?

Ease of use and wealth of data gathered around users.

What do you dislike?

Campaign Dashboards presentation of data doesn't allow you to drill down to placement level.

Recommendations to others considering the product

Agile creative solution offering in depth user data touch points. Take advantage of the Celtra Support, they are usually quick to respond.

What business problems are you solving with the product? What benefits have you realized?

We create and serve high impact display creative from Celtra. Also started testing the ability to create VAST tags as an internal solution as well.

Celtra review by Tim R.
Tim R.
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"Engaging and adaptive formats"

What do you like best?

Innovative formats, pushing the boundaries on new units and capabilities to make ad units more user friendly and engaging.

What do you dislike?

Inability to run across all publishers, and scale large budget campaigns. Some restrictions on finding premium environments to run the formats. Tracking some brand safety elements can get affected also.

What business problems are you solving with the product? What benefits have you realized?

Cross Device solutions, bringing shiny new formats to clients and brands to reach maximum engagement. Changing the power of creative.

Celtra review by Agency
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"Best rich media vendor ever"

What do you like best?

Endless possibilities that Celtra offers literally leave you breathless. Ads are no more just boring ads. instead you get a whole new and exciting experience that increases engagement.

What do you dislike?

There are few small things that can be improved in the creator like adding option to use external fonts.

Recommendations to others considering the product

To keep up with trends in the industry they should proceed with Celtra. Their staff is great to work with and their mission is to build long term relationship with their clients which will benefit you in long term.

What business problems are you solving with the product? What benefits have you realized?

We're helping our publisher clients to offer best possible types of ads to their clients and therefore increase revenue.

Celtra review by Dominic W.
Dominic W.
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"Innovative "

What do you like best?

Celtra is definitely a leader when it comes to Rich Media solutions. They are constantly introducing exciting products into already saturated industry of "sameness"

What do you dislike?

There are some limitation with the system for mass export of tags. currently we have to select individual placement to generate a export tag.

What business problems are you solving with the product? What benefits have you realized?

We use Celtra solution to host Rich Media creative and integrated the generate tags into our propertarian trafficking software

Celtra review by Sarah B.
Sarah B.
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"Celtra Ads at BDG MEdia"

What do you like best?

We have been using Celtra recently within this past year. The relationship between Celtra and our company is the best thing. They are always very helpful with all of our needs.

What do you dislike?

I don't like some of the capabilities within the platform. There are some details on the reporting that I would want to pull that I am unable too. To view reports in report builder, I have to download the report and it does not sum up all of my data.

What business problems are you solving with the product? What benefits have you realized?

Celtra has made it easier when serving custom creatives. We can also create custom creatives through the Celtra platform.

Celtra review by Kevin D.
Kevin D.
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"Easy to use and amazing components"

What do you like best?

Has loads of amazing components that when joining two or three of them together creates an amazing rich ad.

What do you dislike?

Search functionality in the platform very basic not granular.

Recommendations to others considering the product

Anyone can use there platform to create ads.

What business problems are you solving with the product? What benefits have you realized?

Build rich and engaging ads within minutes. Created more than 10 bespoke formats using Celtra. Account manager always there to help on new features being released.

Celtra review by .
.
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"Robust components that are difficult to hook into "

What do you like best?

The components are high quality. The timeline animation option was an excellent addition the competitors don't have.

What do you dislike?

The JavaScript API public methods are limited. Support can be slow and return offhand answers as if the question wasn't read thoroughly. Tracking within components is too high level.

Recommendations to others considering the product

I don't have any specifics

What business problems are you solving with the product? What benefits have you realized?

Our graphic designers can produce ads quickly

Celtra review by Eva S.
Eva S.
Validated Reviewer
Verified Current User
Review Source

"The best rich media vendor I used ever"

What do you like best?

The best part is with the components we can make customizeable banners for our clients without deep coding knowledge.

What do you dislike?

It is difficult to search for an ad or campaign when I am looking for something.

Recommendations to others considering the product

I highly recommend it.

What business problems are you solving with the product? What benefits have you realized?

We can offer a super great and nice banners to our clients and they loved it.

Celtra review by Dominiek v.
Dominiek v.
Validated Reviewer
Verified Current User
Review Source

":)"

What do you like best?

Innovative, quick in replying when we have questions, very open to feedback on released products!

What do you dislike?

dislike is a big word but there could be a slightly bigger focus on mobile :-)

What business problems are you solving with the product? What benefits have you realized?

With Celtra we're able to run creatives that work on smartphones (both in web and in app) across publishers programmatically.

Celtra review by Amanda V.
Amanda V.
Validated Reviewer
Verified Current User
Review Source

"Creative Studio Manager"

What do you like best?

The best part about Celtra is the different components it offers and their willingness to grow and make changes with the platform.

What do you dislike?

Components sometimes need improvements and there is no easy way to leave feedback.

Recommendations to others considering the product

Space for component/creative/dev feedback

What business problems are you solving with the product? What benefits have you realized?

Quick way to produce digital ads

Celtra review by Frances Z.
Frances Z.
Validated Reviewer
Verified Current User
Review Source

"Friendly platform"

What do you like best?

I like the friendliness of the platform. Its very easy to use

What do you dislike?

I do not like there is no bulk export of tags

Recommendations to others considering the product

Easy to use and great support

What business problems are you solving with the product? What benefits have you realized?

We are using celtra for high impact mobile units and its very easy to use

Celtra review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Powerful Creatives Made Easy!"

What do you like best?

Outstanding customer service is the first thing that comes to my mind when I think of Celtra. Our account manager make sure our designer team is properly trained and updated with product releases. The platform is really powerful and easy to use, it helps us develop amazing ads with all its functionalities and templates.

What do you dislike?

What I dislike is pricing, I consider the ad serving cost could be lower on display.

What business problems are you solving with the product? What benefits have you realized?

We use Celtra specially for Rich Media Interstitials and Vertical Videos.

Celtra review by Tristan Q.
Tristan Q.
Validated Reviewer
Review Source

"Celtra"

What do you like best?

The tags within this program allow for ease of posting ad units online. Very user friendly in this aspect

What do you dislike?

Issues with ease of the timeline. No ability to see how long the ad is running ( ie 30 seconds) without timing it yourself. Having a time tracker in place would be useful

What business problems are you solving with the product? What benefits have you realized?

We are able to create many ads a day using celtra and having the ability to get ads online quickly using the auto generated tags is a great feature

Celtra review by pamela t.
pamela t.
Validated Reviewer
Verified Current User
Review Source

"manager of trafficking/ad operations"

What do you like best?

easily accessible to customize and custom reporting

What do you dislike?

limitations on MRAID for in app limit inventory upon (alike all rich media)

Recommendations to others considering the product

n/a

What business problems are you solving with the product? What benefits have you realized?

appending tracking may be difficult at times at different points in the customization.

benefits include most DSPs accept Celtra for easy implementation.

Celtra review by Agency
Agency
Validated Reviewer
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Review Source

"Celtra is a reliable partner and our go to solution for Mobile RM"

What do you like best?

Celtra is a stable and reliable platform and offers a variety of creative rich media executions.

What do you dislike?

They have been great partners of ours. I think the one thing is that at times it would be great to see more innovative solutions, pushing the needle of where creative can and should go next.

What business problems are you solving with the product? What benefits have you realized?

It allows us to offer our advertising partners creative ways to leverage mobile media and drive higher engagements with mobile media ad spends, thus greater ROI.

Celtra review by Drew R.
Drew R.
Validated Reviewer
Verified Current User
Review Source

"Interactive Designer"

What do you like best?

I love the new interface. It is much more intuitive and organized.

What do you dislike?

I wish there were more support videos. (How to videos)

What business problems are you solving with the product? What benefits have you realized?

Trying to find countdown clock solutions that are dynamic and easy to create.

Celtra review by Aida M.
Aida M.
Validated Reviewer
Verified Current User
Review Source

"Great rich media production tool"

What do you like best?

The best thing about Celtra is user-friendly interface, endless building opportunities and easy implementation

What do you dislike?

Missing custom fonts, glitches when overlapping multiple functions

What business problems are you solving with the product? What benefits have you realized?

Creating unique rich media solutions for our clients which drives new/repeated business

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great Platform, Would Recommend!"

What do you like best?

An easy platform to use wide a wide range of formats and components. We can easily brainstorm concepts for various clients using the components and elements such as Dynamic Creative, locators, inline video, and visual effect animations.

What do you dislike?

Sometimes clunky UI in the ad creator. A lot of windows in the screen at once.

What business problems are you solving with the product? What benefits have you realized?

Allowing me to create interactive and engaging mobile ads with a wide range of possibilities and formats.

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Almost great"

What do you like best?

PhotoShop plugin - ease of asset layout in Builder; easy access to tweening; campaign management.

What do you dislike?

No support for SVG art, no motion on a path. Awkward scene animation process. Proofing should have the ability to proof all ads in a campaign with one link.

What business problems are you solving with the product? What benefits have you realized?

Ad proofing interface saves time and improves communication. The ability to make changes to live creative without affecting the ad tags is the biggest benefit.

Celtra review by Agency
Agency
Validated Reviewer
Review Source

"Celtra Review - Custom Build "

What do you like best?

My query was answered very quickly, and the conversation was with one adviser - rather than being passed around between different people. The support was very smart and human, and I felt genuinely supported in my query which gave me confidence in Celtra's service.

What do you dislike?

The site isn't super-easy to navigate to find answers to queries.

Recommendations to others considering the product

I would definitely recommend consulting with Celtra's help support service, as the experience I've had is very positive.

What business problems are you solving with the product? What benefits have you realized?

Exploring technology possibilities for custom build mobile banner formats. It is easy to engage with Celtra during the creative stage of the development process to incorporate technical feasibility into early stage concepts.

Celtra review by .
.
Validated Reviewer
Verified Current User
Review Source

"Senior Director"

What do you like best?

Customer service, ease of use, quality products

What do you dislike?

Sometimes too self-service and not enough hands on build help

What business problems are you solving with the product? What benefits have you realized?

Creating interactive and dynamic advertising with the need of an ad tech team

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Overall love Celtra"

What do you like best?

the simplicity of the program, very easy to use. Like the timer features when setting creative. Have yet to try something keyed to change witht he weather, but that'l be next.

What do you dislike?

there isn't much i dislike about Celtra. Maybe the multiple login our company uses could be better universally adapted.

Recommendations to others considering the product

try it, it is very easy to learn and great great client support

What business problems are you solving with the product? What benefits have you realized?

creating digital ads

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Celtra delivers!"

What do you like best?

I very much love the flexibility of the creative and how easy it is to create multiple placements via one creative.

What do you dislike?

IT can be a little complex to traffic placements using 3rd party trackers, took me a few goes to make sure we were tracking our products correctly.

What business problems are you solving with the product? What benefits have you realized?

Moving clients away from legacy metrics and giving them richer, more interesting creative that engages the audience

Celtra review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Celtra is far and above it's competitors"

What do you like best?

The customer support team is extremely helpful both in the feedback they give and the timeliness to which they provide it.

What do you dislike?

I think the UI could be a bit easier to use

What business problems are you solving with the product? What benefits have you realized?

It makes life much easier for our design/ad operations teams. We get to build things in house instead of pushing this work out to vendors who take up more of our time/money/resources

Celtra review by herman l.
herman l.
Validated Reviewer
Verified Current User
Review Source

"The reporting interface was pretty seamless. The proprietary metric definitions were confusing"

What do you like best?

The reporting interface is smooth and loads pretty quickly

What do you dislike?

The proprietary metrics definitions are confusing and some do not align with client expectations

What business problems are you solving with the product? What benefits have you realized?

Turnkey creative development

Celtra review by Adam M.
Adam M.
Validated Reviewer
Review Source

"Very useful tool but needs some improvement "

What do you like best?

I have only used Celtra a few times but it doesn’t seem as intelligent as some other as builders that I have used previously. A very clean UI and support is available for the more technical tasks.

What do you dislike?

The UI is sometimes a little limited to what it’s capabilites are for recreating animation sequences.

What business problems are you solving with the product? What benefits have you realized?

An additional ad banner creation tool to present to clients.

Celtra review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Verified Current User
Review Source

"Personalised creative at scale"

What do you like best?

Celtra have brought together the best experience for both consumer & advertiser and made it accessible to clients globally in one simple platform. Creative was one of the biggest challenges in mobile and they have made that frictionless.

What do you dislike?

Tough one, but sometimes the publisher adoption speed doesn't match demand

What business problems are you solving with the product? What benefits have you realized?

Personalisation at scale. Better monetisation of our own properties. Better ad experiences for consumers

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Celtra is great!"

What do you like best?

As a designer, I find Celtra's platform to be very intuitive. There are lots of great features that make animating easy.

What do you dislike?

While the timeline was a great upgrade to the platform, there are still some things that can be improved upon (ex: easy way to highlight multiple key frames)

What business problems are you solving with the product? What benefits have you realized?

Rich media ads do a better job at capturing the users attention.

Celtra review by Emma G.
Emma G.
Validated Reviewer
Verified Current User
Review Source

"Intuitive and innovative"

What do you like best?

Love using Celtra, it's so easy to traffick, report, and create.

What do you dislike?

Nothing! The ease of use is unparalleled.

What business problems are you solving with the product? What benefits have you realized?

Trafficking, reporting, responsive creative.

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Wowed by Celtra"

What do you like best?

I liked How easy it was to create stunning ads.

What do you dislike?

No animation on path abilities. I would often need to no animate an object on a direct path, and it can be difficult to accomplish this with animation on a path.

What business problems are you solving with the product? What benefits have you realized?

It's always easy to wow a client with celtra's amazing weather animations. When it doubt make it rain.

Celtra review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"The best platform ever, I'm not kidding! "

What do you like best?

It's so simple and it's updating all the time.

What do you dislike?

I like everything. It's perfect !!! I can try to write something just to fulfill these minimum of 40 characters, but still I don't dislike anything

Recommendations to others considering the product

We're doing that all the time

What business problems are you solving with the product? What benefits have you realized?

We increased profit in our firm by 20%.

Platform is just amazing and it get's better every day

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Senior Creative"

What do you like best?

Familiar (flash) & Intuitive UX. And the best thing is that you can do absolutely anything you want. Not many limitations.

What do you dislike?

Maybe a feature to download an html file would be nice.

Recommendations to others considering the product

Intuitive, easy to play around with. I would definitely give it a chance!

What business problems are you solving with the product? What benefits have you realized?

Big range of possibilities, from simple animations to games and videos.

Celtra review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Easy and complete"

What do you like best?

Celtra makes it easy for advertisers to create relevant experiences. Their features inspires creative teams and simplifies the complicated development part.

What do you dislike?

It's media gallery should be updated more often.

What business problems are you solving with the product? What benefits have you realized?

Create rich and interactive digital ads. We realized there is much more we can offer to the audience other than the common banners we usually see around.

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"great product to use"

What do you like best?

The product is easy to use and intuitive. Also it has many cool features to use on ads.

What do you dislike?

The timeline could be improved with the ability to click and drag to select different object's animations.

What business problems are you solving with the product? What benefits have you realized?

Celtra has the benefit of being able to do cool things in ads with animation, dynamic content and video.

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"I use the platform 3 years ago, and after having gone through other platforms. No doubt I'm staying "

What do you like best?

the multiple options you can do when creating a banner

What do you dislike?

I do not have negative reviews honestly. They could try to run more things in the application

Recommendations to others considering the product

continue perfecting day by day

What business problems are you solving with the product? What benefits have you realized?

every time I have a problem I resolve it with my account manager or with the support, which are the best

Celtra review by Shrutika S.
Shrutika S.
Validated Reviewer
Review Source

"Building ad creatives on Celtra"

What do you like best?

The best thing I like about Celtra is its user-friendly interface.

What do you dislike?

The support pages and FAQs could be slightly more detailed, such as how to use certain components within the AdCreator.

What business problems are you solving with the product? What benefits have you realized?

Celtra provides great alternative less intrusive formats to fullscreen interstitials. It is also great that we can build responsive ad units.

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great platform, easy to use"

What do you like best?

Very user friendly platform, with relevant components that are simple to use. They are always evolving to ensure they stay up to date with industry standards, very helpful and responsive support team.

What do you dislike?

I wish the actions and events and animations panel worked together better.

What business problems are you solving with the product? What benefits have you realized?

Allows us to create eye catching non-invasive ads.

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Good solution for creative creation"

What do you like best?

Usability of the platform and the finished products serve the client well

What do you dislike?

I dislike the small things such as no "back" button and lagging load time

What business problems are you solving with the product? What benefits have you realized?

We are able to create out own, in-house creatives to use programmatically and export Rich Media tags to various Demaind-Side platforms

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great platform!"

What do you like best?

What I like best is the variety of functionalities that the platform provides!

What do you dislike?

I dislike that there are some actions that are not built in, such as creating ads that push content down if they are at the top of the page

What business problems are you solving with the product? What benefits have you realized?

We are creating amazing creative products for our clients!

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great products and customer service"

What do you like best?

I love that they are coming up with new ad formats which my clients love.

What do you dislike?

As an Account Manager, I am always after reports and sometimes I find it difficult to navigate.

What business problems are you solving with the product? What benefits have you realized?

I am not having an business problems. They are always helpful especially when I need reports.

Celtra review by Agency in Media Production
Agency in Media Production
Validated Reviewer
Verified Current User
Review Source

"Tough but good potential"

What do you like best?

The UI was easy to understand, especially the switch between desktop, tablet and mobile

What do you dislike?

The timelines/scenes didnt work as inteded, and I would have to close the link and re-open to edit tablet/mobile as intended

What business problems are you solving with the product? What benefits have you realized?

It means a banner can be responsive and bespoke to specific pages

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Easy to use and helpful support docs"

What do you like best?

I like the glossaries in the help section! And our account managers are wonderful!

What do you dislike?

When ads don't behave on site like they do in the preview!

Recommendations to others considering the product

Great user experience, but definitely needed the training provided by our Celtra reps!

What business problems are you solving with the product? What benefits have you realized?

More creatively engaging and inspiring advertising for clients.

Celtra review by User
User
Validated Reviewer
Review Source

"I work with Celtra as a designer and developer."

What do you like best?

I like that Celtra enables me to combine both plug and play features along with the ability to mix in custom javascript development.

What do you dislike?

The timeline animations were a good introduction, but I feel like there could be more fine tuning in copying animations from scene to scene.

Recommendations to others considering the product

The learning curve can be a little steep, but after a few executions it pays off.

What business problems are you solving with the product? What benefits have you realized?

We use Celtra for custom rich media ad units. We are able to offer our clients even more dynamic creative solutions.

Celtra review by Addisson S.
Addisson S.
Validated Reviewer
Review Source

"Partnership w/ GroundTruth"

What do you like best?

different unit options & Celtra's reputation

What do you dislike?

no benchmarks available anymore, difficult to use reporting

What business problems are you solving with the product? What benefits have you realized?

being able to offer much more robust creative to clients.. and the benefit of this is clients are willing to use us more for campaigns and run different offerings/targeting/test out creative options

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"aDmazing platform"

What do you like best?

It's amazing how creative the platform is. We can create not only ads but experiences to impact customers.

What do you dislike?

Working with panels it's great but not the disposition of them in the studio.

What business problems are you solving with the product? What benefits have you realized?

We can animate ads without programming or using JAVASCRIPT

Celtra review by Sharon C.
Sharon C.
Validated Reviewer
Review Source

"Really Great Platform"

What do you like best?

The platform is very easy to maneuver. I don't have to search all over the place for information or creatives

What do you dislike?

The display is dark- lightening it up a little work be great!

What business problems are you solving with the product? What benefits have you realized?

Sometimes customer service is a little slow

Celtra review by Administrator
Administrator
Validated Reviewer
Review Source

"Ad Operations Specialist"

What do you like best?

I like the click/impressions action capabilities, being able to track these metrics consistently is a huge bonus for our strategy and decision making. Also, their support team is fantastic,

What do you dislike?

The only things I dislike are small details such as capabilities on certain browsers. For example, our in house design team was unable to solve an issue with a creative in Microsoft Edge.

What business problems are you solving with the product? What benefits have you realized?

Again mentioning the click/impression actions and interactions. These features have helped us tremendously.

Celtra review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Anyone can build an ad"

What do you like best?

UI/UX., Reporting, Particle emitters, overall ease of use

What do you dislike?

lack of robust video controls, misc issues with Desktop ads

What business problems are you solving with the product? What benefits have you realized?

We use celtra to build all of our mobile ads and we are starting to explore more options desktop ads

Celtra review by Consultant
Consultant
Validated Reviewer
Verified Current User
Review Source

"Very Intuitive, innovative solutions"

What do you like best?

The functionality and video capabilities

What do you dislike?

I would like for an update to be completed to the optimization dashboard that makes the design more simplistic

Recommendations to others considering the product

Celtra is a worthwhile long-term product investment for all growing publishers.

What business problems are you solving with the product? What benefits have you realized?

Video monetization

Celtra review by Vineet G.
Vineet G.
Validated Reviewer
Review Source

"Amazing interactive banner experience"

What do you like best?

Celtra has unique features which are interactive and experiential which connect the user with real time.

What do you dislike?

Some features and interface takes long time to learn

What business problems are you solving with the product? What benefits have you realized?

Unique branding experience to branding and promotional campaigns

Celtra review by Stacie L.
Stacie L.
Validated Reviewer
Review Source

"Celtra as a partner"

What do you like best?

User friendly and willing to work with us

What do you dislike?

Issues take a long time to get resolved - often a lot of back and forth

What business problems are you solving with the product? What benefits have you realized?

Creating new creative ad products for us to sell

Celtra review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Fantastic Platform, Easy to Use"

What do you like best?

The ease of the platform, simple drag and drop

What do you dislike?

previews can sometime be slow to load, and positioning of elements can be a pain for responsive ads

What business problems are you solving with the product? What benefits have you realized?

Mobile solutions.

Celtra review by Administrator
Administrator
Validated Reviewer
Review Source

"Class leading creative creation tool"

What do you like best?

The ability to put together a complex looking ad in a minimal amount of time without worrying about coding and testing.

What do you dislike?

Can be an issue navigating within the platform when new, but you quickly get used to it.

Recommendations to others considering the product

Make sure you have a dedicated resource to create the ads

What business problems are you solving with the product? What benefits have you realized?

Quickly creating eye catching creative for our clients that don't have the ability to produce them in-house.

Celtra review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great experience with Celtra year over year"

What do you like best?

Customized service and prompt responses to all questions

What do you dislike?

There are some UI inefficiencies like being able to do things in bulk we'd like improvement around.

What business problems are you solving with the product? What benefits have you realized?

RM creative building/tracking

Celtra review by User
User
Validated Reviewer
Verified Current User
Review Source

"Celtra is reliable and easy to use"

What do you like best?

I like a user-friendly interface andeasy-to-get support

What do you dislike?

That lot’s of potentualy useful code is hidden

What business problems are you solving with the product? What benefits have you realized?

With celtra’s help we are aible to extend our business offering

Celtra review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Active Celtra User"

What do you like best?

Very easy to navigate and clear stats/data.

What do you dislike?

Sometimes it is slow to load. I wish the definitions were more thorough and easier to find!

What business problems are you solving with the product? What benefits have you realized?

None!

Celtra review by Kelly B.
Kelly B.
Validated Reviewer
Review Source

"Intuitive, Easy To Use"

What do you like best?

Easy to use, interface is similar to Adobe programs

What do you dislike?

Not able to export creatives as HTML 5 files

What business problems are you solving with the product? What benefits have you realized?

Easy creative execution and trafficking

Celtra review by Administrator
Administrator
Validated Reviewer
Review Source

"Best in class Rich Media Ad Creator "

What do you like best?

Celtra is very simple to use if not learn to use for all your ad creation needs.

What do you dislike?

Some of the features needs work but overall we are happy with the product

What business problems are you solving with the product? What benefits have you realized?

We are using Celtra for our ad creation needs. The benefits to using Celtra is that its a complete system. With data feeds, viewability and ad engagement.

Celtra review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great platform"

What do you like best?

Ease of use, great reporting analytics, good integrations

What do you dislike?

Better QA tools for trafficking errors, pacing/performance issues

What business problems are you solving with the product? What benefits have you realized?

Creative Service Ad Serving/Design

Celtra review by User
User
Validated Reviewer
Review Source

"Vertical Video Mobile Display"

What do you like best?

The ease of use and the client services.

What do you dislike?

The analytics portion is very manual and there's a lot of choices that are unnecessary and crowd the space.

What business problems are you solving with the product? What benefits have you realized?

Turning rich media units into a more turnkey product offering.

Celtra review by Executive Sponsor in Internet
Executive Sponsor in Internet
Validated Reviewer
Review Source

"Review"

What do you like best?

End to end platform and ability to service multiple customers

What do you dislike?

Ability to measure the effect of the service quickly.

What business problems are you solving with the product? What benefits have you realized?

Incrementality

Celtra review by User in Law Practice
User in Law Practice
Validated Reviewer
Review Source

"Very positive"

What do you like best?

Easy access

Nice people

Profesionalism

What do you dislike?

Nothing especially, I really did nit have negative exp with you.

What business problems are you solving with the product? What benefits have you realized?

Mobile advertising issues

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* We monitor all Celtra Creative Management Platform reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.