CELUM

(14)
3.9 out of 5 stars

CELUM Enterprise Digital Asset Management automates and accelerates your marketing processes and is the central hub for managing and sharing your brand & product-related content.

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CELUM review by <span>Ralph S.</span>
Ralph S.
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Invitation from G2 Crowd on behalf of the vendor
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Seamless integration of DAM in the catalogue production and for e-commerce

What do you like best?

Celum DAM overs us the possibility to integrate all our systems like PIM, CDN und e-commerce solutions. The centralized data housing offers a huge advantage in areas like assembly of our webshops as well as the creation of catalogues.

What do you dislike?

Unfortunately does the version that we currently use (Celum Imagine 2015.1.2) no option to provided assets through a portal. Furthermore do we miss the possibility to lodge the terms of use of the assets.

Recommendations to others considering the product

Out of our perspective is the combination of Celum with it’s DAM well done. Even if it doesn’t fulfill all of our out of the box requirements, is DAM still the closest product to a digital asset management system that we could asked for. Therefore we recommend your Celum DAM to potential clients – to test and the look through the different functions that might be of interest.

What business problems are you solving with the product? What benefits have you realized?

We house all assets in connection with an independent channel release in Celum DAM. This means we use DAM to allocate assets through PIM, and to provide assets for webshops and for the creation of catalogues. This is the biggest advantage for us, as it is possible to use PIM and DAM as an “Single Source of Truth” in terms of a centralized data housing option and can use this data house for all channels.

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CELUM review by <span>Peter G.</span>
Peter G.
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celum brought order to the chaos of our digital assets

What do you like best?

Our implementation of celum's digital asset management platform was painless and genuinely turnkey - when we first introduced it as a solution to a chaotic landscape of assets at the University of Cambridge in 2011 we were up and running in weeks, and celum provided an attentive and practical implementation service.

The user experience has continued to evolve and is mature and highly developed. Users love it and driving user adoption was a positive process. The platform is seeing rapid growth of both managed assets and user registrations from across the University, with brand portals and several other integrations in play.

What do you dislike?

It's tough to find anything to dislike about celum's products, or the experience of working with them as a vendor. If I had to choose something it would be that their products are priced out of the reach of smaller organisations, who may be put off by the financials if not persuaded by the genuine return on investment that can be delivered. Even with an awesome product, DAM is also only as good as the processes, workflows, and metadata that a business layers around the software - those areas are often neglected and under resourced.

Recommendations to others considering the product

I would wholehearedly recommend celum as one of the very best products in digital asset management today, supported by a highly capable and friendly company who believe passionately in the work that they're doing, and the potential of DAM to make a huge impact on the effectiveness of businesses and institutions.

What business problems are you solving with the product? What benefits have you realized?

The University of Cambridge's implementation of celum started out in the Judge Business School, which has experienced rapid growth over the last 25 years. The School has a strong international brand and invests significantly in marketing and profile-raising initiatives, which result in the production of significant quantities of brand assets. These photographs, illustrations and artwork were previously distributed among local and shared drives, CDs and DVDs, and other traditional media, located both at the School and with creative agencies. The School found it had a pressing requirement for a digital asset management system to organise these precious resources, and make them more readily available to staff across a wide range of functions, as well as external agencies and partners.

celum is now being used more broadly in the the University, which as a whole, is in the possession of the most incredible collections of digital assets. These have sadly been stored in so many different ways across numerous legacy platforms - and much is lost on a regular basis, or simply not available to those who could realise its value. We saw digital asset management as a way to address this, and work continues today.

What Digital Asset Management solution do you use?

Thanks for letting us know!
CELUM review by <span>Oliver H.</span>
Oliver H.
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Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

A piece of the multichannel marketing puzzle

What do you like best?

As celum Integrator we especially like the API and SDK of celum TEAM and ENTERPRISE Edition. This allows us to use celum as one part of a grand Product Information, eCommerce, eShop and Multichannel Puzzle. With celum our customers get a DAM solution they like to work with and gives us the power to create custom workflows or interfaces to service even very complex underlying business processes.

What do you dislike?

As with all vendors we want a lot of new things very fast. For instance a full HTML5 multi upload or more export and import capabilities would be very nice. But we also understand that celum like any other software company is of course customer driven and therefore there is a list of features that need to be implemented first.

Recommendations to others considering the product

I can highly recommend the celum events where you will be able to meet partners and customers alike. It's a great community and most of your questions will be answered.

What business problems are you solving with the product? What benefits have you realized?

Most of our customers have to deal with an increasing amount of images, documents and video files that they need to push to other systems and external users. We connected celum to a variety of PIM (product information systems) and catalog production (Priint Comet) and Web 2 print solutions (1io). We create cockpit views for users using the celum technology underneath so that the different users have their personal work environments ... for instance the graphic designers work within their Adobe environment and the end customer can edit their templates online by just using a browser.

CELUM review by <span>Bastian G.</span>
Bastian G.
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Referral to G2 Crowd from another user
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A little bit tricky at the beginning but very powerful when understanding it :)

What do you like best?

I like the possibility to upload 1 file and download multiple from it. It is very powerful. and that SmartUpload tool ? ideal :)

What do you dislike?

I can't drag-n-drop files in folders and sometimes, the color conversion (when downloading a file in not its original format) is a little weird. PNG (with transparency) and some AI files have preview problems. and no "warning this is a duplicate" when uploading file through the web interface (only from smart upload) and didn't find a way to hide (or maybe do a collection hidden by the original) a resized/cropped version of the original to have the image ready for those who need it but avoid the image to be visible to everyone ...

What business problems are you solving with the product? What benefits have you realized?

with Celum we can provide all the source imagery or ready made advertising to all countries over the world under the same interface with different object collections as well as provide in-house imagery.

CELUM review by <span>Michael B.</span>
Michael B.
Validated Reviewer
Organic
Reviewed On

Perfect DAM tool and excellent project and support team provided by celum

What do you like best?

The basic functionality does fullfill the business needs in most of the cases and if not, it is not difficult to build this in. The technical upgrade procedure is very fast so that the downtime is limited to a minimum. We did not need to learn and understand the tool during the first big project since we got excellent support and technical erpertise from celum.

The reaction time from celum regarding problem determination and appropriate solutions was very good and they delivered this in a professional way, always with all needed documentation.

What do you dislike?

The user inerface is a bit un-common and it takes some time to get used to it. The functionality regarding authorisations is fully implemented, but it can only be found at different places which makes it hard to find the appropriate settings.

Recommendations to others considering the product

Please always consider to have all relevant assets also available in a cloud solution, especially when you are a big company with users around the globe and put some efforts into the needed folder structure since this is driving your authorization concept.

What business problems are you solving with the product? What benefits have you realized?

We managed to re-new our brand web pages using celum as the DAM system along with integrating the whole DAM solution in the cloud to not experience performance problems. With this new approach we got a central system where all media assets are stored and it is easy for all involved parties like internal staff or agencies to use these assets.

CELUM review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Invitation from G2 Crowd on behalf of the vendor
Reviewed On
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

Great DAM for the enterprise context

What do you like best?

Celum does focus on Metadata flexibility while allowing the assets to be stored everywhere. This enables Celum to integrate other storage technologies and applications. Celum users are therefore able to manage assets across systems. On the other side, UX for content managers is great since they do not need to leave their „home application“ just to work with assets of another application.

What do you dislike?

I am still missing good integrations for digital signage applications. But that is the case with nearly all DAMs.

What business problems are you solving with the product? What benefits have you realized?

Managing huge amount of assets with a lot of variants, versions and metadata. Especially in the software area, where screenshots are only valid for certain versions and are used for anything from marketing material to documentation, Celum really helps us to deliver publications with current and correct media.

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