What do you like best?
Our implementation of celum's digital asset management platform was painless and genuinely turnkey - when we first introduced it as a solution to a chaotic landscape of assets at the University of Cambridge in 2011 we were up and running in weeks, and celum provided an attentive and practical implementation service.
The user experience has continued to evolve and is mature and highly developed. Users love it and driving user adoption was a positive process. The platform is seeing rapid growth of both managed assets and user registrations from across the University, with brand portals and several other integrations in play.
What do you dislike?
It's tough to find anything to dislike about celum's products, or the experience of working with them as a vendor. If I had to choose something it would be that their products are priced out of the reach of smaller organisations, who may be put off by the financials if not persuaded by the genuine return on investment that can be delivered. Even with an awesome product, DAM is also only as good as the processes, workflows, and metadata that a business layers around the software - those areas are often neglected and under resourced.
Recommendations to others considering the product
I would wholehearedly recommend celum as one of the very best products in digital asset management today, supported by a highly capable and friendly company who believe passionately in the work that they're doing, and the potential of DAM to make a huge impact on the effectiveness of businesses and institutions.
What business problems are you solving with the product? What benefits have you realized?
The University of Cambridge's implementation of celum started out in the Judge Business School, which has experienced rapid growth over the last 25 years. The School has a strong international brand and invests significantly in marketing and profile-raising initiatives, which result in the production of significant quantities of brand assets. These photographs, illustrations and artwork were previously distributed among local and shared drives, CDs and DVDs, and other traditional media, located both at the School and with creative agencies. The School found it had a pressing requirement for a digital asset management system to organise these precious resources, and make them more readily available to staff across a wide range of functions, as well as external agencies and partners.
celum is now being used more broadly in the the University, which as a whole, is in the possession of the most incredible collections of digital assets. These have sadly been stored in so many different ways across numerous legacy platforms - and much is lost on a regular basis, or simply not available to those who could realise its value. We saw digital asset management as a way to address this, and work continues today.