Certain Event Automation

(20)
3.9 out of 5 stars

Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.

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Certain review by <span>Celeste B.</span>
Celeste B.
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One-stop shop for end-to-end event management

What do you like best?

I love the flexibility in modules and the ability to completely customize the look and feel. I also find it very valuable that you can manage all aspects of your event in one place, so all of the data is connected. It makes it so much easier to manage changes and communicate with attendees.

What do you dislike?

Advanced HTML/CSS knowledge is needed to really sufficiently design the event shell. Not all teams might have this resource available to them, so they have to spend additional dollars on contractors or agencies to help in the build. Once you get past this hurdle though, you can easily reuse past events to leverage code that was used before, so that is a plus.

Recommendations to others considering the product

Loop in your marketing ops and web/design teams when discussing implementation and execution to make sure that all necessary parties are engaged. This will streamline the rollout, maximize the integration and tracking capability, and will ensure that nothing is missed on the front end that will have to be considered later (like integrations with your MAP, tracking, SSO, etc.)

What business problems are you solving with the product? What benefits have you realized?

Certain allows me to keep everything in one place, to streamline my event management and automate so many event processes, from registration to session submissions, to networking event RSVPs, to surveys.

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Certain review by User in Education Management
User in Education Management
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Gets the job done, but designed by programmers

What do you like best?

Should you find yourself getting proposals from various Event Registration Systems, you can trust that Certain has most of the boxes checked that some of the bigger players have: Event configuration, room block management, event websites, forms, groups, and more.

What do you dislike?

While I mentioned that they have most the bells and whistles you are looking for, you might find it extremely difficult to manage these features. Certain was designed by programmers, so the majority of the components are not intuitive in their location or application.

Recommendations to others considering the product

Decide if money is your biggest driving in selecting a registration system. If Certain is all you can afford, then you will make it work - but if you have a bit of wiggle room I'd say go with another company that has thought about the ease of use and has a better reputation for customer support.

What business problems are you solving with the product? What benefits have you realized?

The benefit with using Certain, along with most Event Registration Systems, is that you are removing the human error from the data collection. If you are trying to manage RSVPs through email and excel workbooks, there is a strong possibility that you will overlook or duplicate data.

What Event Management Platforms solution do you use?

Thanks for letting us know!
Certain review by User in Higher Education
User in Higher Education
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Verified Current User
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Professional Development Program database and registrations

What do you like best?

Custom reporting capabilities, calendar of upcoming events, registration platform

What do you dislike?

Not intuitive, no dashboard, registration form URLs are not unique (more difficult to track in Analytics)

Recommendations to others considering the product

It would be more helpful to use an event automation software that integrates with our marketing efforts, i.e. Salesforce for us. Certain often feels like a totally separate beast we have to deal with because it has always been used. We have to export email addresses on a weekly basis and upload them into our email marketing platform and this becomes quite time consuming and the likelihood of human error increases greatly.

What business problems are you solving with the product? What benefits have you realized?

Organization of many repeat events throughout the year. Certain keeps track of our participant records and we are able to do some demographic analysis, as well as time lag to conversion analysis with the info it provides.

Certain review by User
User
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Experience of Certain program

What do you like best?

the appointment system and certain check in application are really good and easy to use

What do you dislike?

glitches in reporting, forms and finance management areas

Recommendations to others considering the product

if you organise small scale events then this program is good to use however if you are a big company then Certain is weak for handling large data and producesglitches.

What business problems are you solving with the product? What benefits have you realized?

our company organises trade and business events so certain is used for managing the data, building forms, communicating with the delegates and scheduling appointmnents

Certain review by <span>Courtney B.</span>
Courtney B.
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Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Easy to use!

What do you like best?

Certain is easy to use and extremely efficient. It makes life so much easier to copy the event from last year to this year and just change the dates & times. I love being able to pull reports so quickly.

What do you dislike?

the logic part of the site is extremely confusing. It takes me a long time to figure out how to add items.

Recommendations to others considering the product

Its great for those responsible for registering attendees.

What business problems are you solving with the product? What benefits have you realized?

The benefits are definitely being able to pull reports quickly to send to clients.

Certain review by <span>Hillary B.</span>
Hillary B.
Validated Reviewer
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Multi-featured program great for large or complex events

What do you like best?

I like that the dashboard gives me a quick overview of our registration numbers.

What do you dislike?

I find the program very clunky. I have had the worst time with creating invoices and trying to get a simple logo on the top of the page. Even tech support couldn't really help. It should not be so hard! Some of the edit features seem to require programming knowlege - not helpful for this end-user.

What business problems are you solving with the product? What benefits have you realized?

Being able to receive payment by credit card. This is the program the my employer makes available for us, as an institution, to use.

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