Overall product functionality for display advertising.
Overall product functionality for video advertising.
(Based on 24 reviews)
Overall product functionality for mobile advertising.
(Based on 32 reviews)
Product functionality for real-time advertising.
Overview of all media purchases and campaigns in a single interface.
(Based on 61 reviews)
Enables marketer to set metrics by which their campaigns are automatically optimized.
(Based on 60 reviews)
Amount and quality of inventory partner sites on which ads can be placed.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
(Based on 44 reviews)
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
(Based on 46 reviews)
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
(Based on 40 reviews)
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
(Based on 38 reviews)
Allows marketer to set a limit on how many times a consumer sees their ad.
(Based on 48 reviews)
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Tools offered for creating and optimizing creative components of campaigns.
(Based on 49 reviews)
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
(Based on 35 reviews)
Able to target desired audiences based on demographics and behavior variables.
Able to retarget previous impressions to your site across the web to increase conversion rates.
(Based on 55 reviews)
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Able to match the marketer's ad with specific content on a site or page.
(Based on 52 reviews)
Able to track consumers on their mobile devices where cookies do not apply.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
(Based on 15 reviews)
Machine Learning Optimization
DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Ad Serving Capabilities
DSP has the ability to place ads online in addition to being an access point to ad exchanges.
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 50 reviews)
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 53 reviews)
Provides features to allow scaling for large organizations.
(Based on 42 reviews)
Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.
(Based on 43 reviews)
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
(Based on 25 reviews)
Alerts marketer of the performance of particular campaigns.