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Choozle

Choozle

4.1
(77)

Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

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Choozle review by Max S.
Max S.
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"Impressive self-service programmatic, but not for small teams"

What do you like best?

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

What do you dislike?

This is not an ad strategy for teams/companies with shoestring budgets. We were unimpressed by any of the results, and Choozle's response was always that we were not committing enough money to any of our campaigns.

Recommendations to others considering the product

Be sure that you have the budget in place for programmatic. When it was sold to us, we were never informed about the massive cost per campaign that Choozle recommends. We are a small-time agency, and we share risk with any new product/channel that we deploy for our clients, so knowing how much we were expected to spend in advertising on behalf of our clients would have been valuable upfront.

What business problems are you solving with the product? What benefits have you realized?

My ad agency was able to pitch the programmatic channel, hitting very specific audiences with Choozle, but we were only able to offer it as a very high-end solution, which was not appropriate for the majority of the clients we serve.

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Choozle review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Easy to Use Platform, but Has Limitations"

What do you like best?

The platform is easy to navigate and intuitive. They leverage the Trade Desk, which is an industry leader in programmatic display. With so many DSPs to choose from, we liked Choozle's platform because it felt right for small to mid-sized agencies. There are a lot of great targeting options and the ability to bulk upload creatives was a nice addition in the platform. Help resources are good; I actually liked how you are required to watch the "Choozle Academy" videos before you can contact support. Since we run a lot of B2B programs, the IP targeting is a nice feature when we are running Account Based campaigns.

What do you dislike?

I'm not sure Choozle is the right product if your goal is driving conversions or leads from a digital campaign. We have never had much success with meeting a conversion or cost per conversion goal from Choozle campaigns. Conversion tracking functionality is not great either - event based conversion tracking is not possible, you need to have a thank you page in order to track.

Geofencing is done through a third party and that means you cannot see the geofence targeting in the actual campaign. It requires a lot of trust that your campaign is targeting the right area.

I have had cases when the Choozle click data and Google Analytics visitor data are nowhere near each other (Choozle is reporting far more clicks). This is concerning.

Also, the support has worsened since we've been working with Choozle. They now have a minimum monthly spend for agencies to have a dedicated rep. Unfortunately we do not qualify, right now.

Recommendations to others considering the product

Consider how important conversion tracking is to you. If you are more focused on brand awareness and driving traffic, Choozle is a strong option. If you are focused on driving users to specific actions on site, and then tracking those actions, Choozle is limited.

What business problems are you solving with the product? What benefits have you realized?

Choozle allows us to sell display advertising to our clients. As a digital marketing agency, programmatic display is almost a must-have. We have seen the benefit of adding display as a complement to our other campaigns, such as SEO, paid search, content syndication, social advertising, etc.

What Demand Side Platform (DSP) solution do you use?

Thanks for letting us know!
Choozle review by Agency
Agency
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Verified Current User
Review Source

"Choozle Review for smaller agency"

What do you like best?

I like the ease of building/loading creative and launching a campaign. I like the color guides to see how your campaign is pacing. I like that all of your creative is in a shared library. Really like the ease of adding new clients and the ability to cancel at a moment's notice. Has made it a good solution for event and one-time clients that wouldn't have the ability to run a longer campaign.

What do you dislike?

I don't like that reports are done through automated ticket requests. That the platform is consistently down and that support can take up to 24 hours to respond and my campaigns do underperform and support says to raise the bid adjustment and spend over our daily maximum amount.

Recommendations to others considering the product

Great starter DSP for your smaller clients. However, the ease of doing more advance campaigns seems a bit cumbersome in the platform. Training and a contact at Choozle is tough now that our rep moved away from the company and we have yet to be assigned another contact.

What business problems are you solving with the product? What benefits have you realized?

Standard Retargeting. It's great for some of our smaller clients that can't afford large DSP monthly minimums.

Choozle review by Agency
Agency
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Verified Current User
Review Source

"Choozle Review"

What do you like best?

The platform is user-friendly and easy to navigate. It's organized and simple for me to find what I'm looking for, set up campaigns, audiences and upload digital files.

What do you dislike?

I have had a lot of glitchy-technology issues. My ads will take me several times of hitting "save" before they are actually saved. Also, the reporting platform could use some work. The downloadable one does not have all the features/data I need for my reporting purposes so I have to go through the Choozle Support email/ticket system to get a report, and even then it's a huge file that doesn't not break it down the way I want so I have to spend time in excel formatting the sheet to display the data how I need it. I used to work with Ruchi at Choozle directly and she knew EXACTLY how I liked to have my reports formatted, and she sent them to me that way which I really appreciated. I felt a loss of the personal touch and connection when I had to start using the ticket system to get my reports moving forward. And then they were are formatted differently that I needed.

What business problems are you solving with the product? What benefits have you realized?

The ease of use is the best benefit. Choozle is extremely good at responding to issues and getting tickets solved asap. The features of being able to upload targeted emails lists, IP addresses, etc. has been GREAT for many of our clients that want to get specific with their targeting, especially as we're trying to reach the young millennial crowd and the Gen Zers.

Choozle review by User
User
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"Great Data Without Much Strategy"

What do you like best?

The Choozle Insights provide information about your key demographics that give you a great starting point in regards to audience building. Age, income, education, interests - you can learn a lot in a hurry.

What do you dislike?

Choozle can sometimes feel like a flood of information without a great deal of information about how to leverage that information for the best results. Choosing your audience can sometimes feel like shooting in the dark, hoping that your media reach will be effective. If there was a way to receive real-time suggestions for how your specific audience build could be significantly expanded if widened or changed by specific parameters, that would be a fantastic improvement.

What business problems are you solving with the product? What benefits have you realized?

Choozle takes the work out of shopping for digital marketing opportunities with their set-and-forget ad buying resources. You can set your own rates, use your own artwork, and specify particulars for your campaign at a moment's notice.

Choozle review by Christine C.
Christine C.
Validated Reviewer
Review Source

"The platform itself is solid- but customer services is excellent"

What do you like best?

Customer service for sure. The team is really excellent and responsive. There are some reporting items we can't pull ourselves, but they are always quick to send them and set them up to continue to come weekly. Its very easy to jump on a call with our account team and get all our questions answered quickly.

What do you dislike?

Some parts of the platform can be clunky, there are reporting features I wish we had access to, and also some sorting function when looking at campaigns, but they are always making improvements and are certainly open to hearing suggestions, so I think in time, it'll be better.

What business problems are you solving with the product? What benefits have you realized?

self serve programmatic without high minimums. Also now testing some managed services for OTT.

Choozle review by Marco V.
Marco V.
Validated Reviewer
Verified Current User
Review Source

"Using Choozle for Programmatic Media Campaigns and Consumer Analytics"

What do you like best?

I loved the simple and clean interface. Everything about the platform seems intuitive. You can literally start a campaign in minutes and begin serving ads immediately..

What do you dislike?

The only thing I really disliked was the inability to directly integrate data from the Insights to build an audience to a live campaign 100% of the time. When it worked is was glorious but many of the Insights data sets were not directly available to build an audience and required manually searching the catalog for similar matches. Small dislike but a dislike nonetheless.

Recommendations to others considering the product

I would recommend at least trying a small campaign with Choozle so you can introduce yourself to the product. It is very simple to use but there are small idiosyncrasies that separate this platform from others in a positive way. Once you have a handle on them you will be able to be very successful with this platform.

What business problems are you solving with the product? What benefits have you realized?

Basically being able to effectively run an effective programmatic solution that doesn't require days to set up and implement. You literally just collect your targets, creative, and budget and let her rip!

Choozle review by Agency
Agency
Validated Reviewer
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"Our Agencies Experience With Choozle"

What do you like best?

There are a lot of great features to the self-service platform that we utilize with Choozle. The access to the many different data segments and the ability to integrate them quickly and easily into campaigns are certainly one of the features we benefit most from. The fact that they allow for third-party DCM tags to be utilized in campaigns is awesome too.

What do you dislike?

I wish we had a better ability to project impressions and pacing for specific geos and zips. We run a lot of campaigns in the state of Maine, and it's hard for us to predict how many impressions are available based on the targeting criteria.

Recommendations to others considering the product

If you want an easy to use self-service programmatic buying platform, I highly recommend Choozle.

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve the business problem of offering our clients access to highly targeted digital impressions across the web. We have benefitted by new and existing clients looking to us to place their digital advertising.

Choozle review by Agency in Broadcast Media
Agency in Broadcast Media
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Verified Current User
Review Source

"Choozle makes programmatic easy"

What do you like best?

I love that there are no minimums and the platform is relatively easy to use. We have an account manager at Choozle that helps us a lot with troubleshooting any issues, setting up conversion tactics, and just brainstorming ideas.

What do you dislike?

It's hard to think of anything I dislike. The only thing I can think of is that the reporting that you can access within the system is pretty limited, which makes 'on the fly' optimizing a little difficult. However, we receive very detailed reporting whenever we request it and also get detailed reports automatically delivered monthly.

What business problems are you solving with the product? What benefits have you realized?

As a marketing agency, programmatic advertising is a must. They offer a wide variety of targeting options and the process to set up a campaign is pretty straightforward. We also like that their pixels are within a 'container tag' which makes it easy to track a lot of different things while only requiring the client to place one tag.

Choozle review by Chandler F.
Chandler F.
Validated Reviewer
Verified Current User
Review Source

"Great Service for Self Serve DSP"

What do you like best?

I have been very happy with the high touch service Choozle has provided for us as we have been getting to know their platform. The platform itself is very user friendly. Overall we've been happy with results and so have our clients.

What do you dislike?

Not too many complaints at this point. When the platform is limited, your account people pick up the slack from there and let us know what our options are.

What business problems are you solving with the product? What benefits have you realized?

I like the high service so we don't feel like we're using the platform without support. That is probably the biggest benefit to us. We buy on GDN, so it's nice to buy in a similar way on an actual DSP.

Choozle review by David C.
David C.
Validated Reviewer
Review Source

"Excellent service, easy to use, a few issues but very responsive"

What do you like best?

Chooze has been very easy to set up and use. The UI is clean and simple. The team has been very attentive and responsive, providing help and addressing issues that have arisen.

What do you dislike?

There have been some glitches along the way with some of the controls. I've brought a few to their attention and they work to resolve them as timely as possible. In running video campaigns I have to monitor the placements to weed out poor-performing sites (although I'm sure this would be true with any platform).

What business problems are you solving with the product? What benefits have you realized?

Choozle has provided our agency a great platform to utilize for our clients. We had previously run campaigns through Google, but we're able to be much more cost efficient and with a higher level of control using Choozle despite a commission rate that initially concerned me. We run several video campaigns and some display static through the platform.

Choozle review by User
User
Validated Reviewer
Verified Current User
Review Source

"Campaign Manager-Over 1 year"

What do you like best?

Attentiveness/support team, platform navigation is simple, new features are always clearly communicated, choozle team does a great job of maintaining client relationships and satisfaction and answering questions and suggestions

What do you dislike?

Sometimes new features can be slow/glitchy. It can take awhile to navigate through the audiences catalog, requesting reports/pulling custom reports can be tedious since the raw data isn't broken out

Recommendations to others considering the product

Take the time to train on how to use the platform. There are a lot of features that can allow you to be very granular with your targeting and a lot of cool reporting tools. It takes time to get used to it. but the more you know, the more better you can communicate with your clients and ensure satisfaction/transparency

What business problems are you solving with the product? What benefits have you realized?

provides us tools to be transparent with clients and manage/create our own campaigns without relying on a vendor to do out targeting and optimization

Choozle review by Tim M.
Tim M.
Validated Reviewer
Verified Current User
Review Source

"Strong & Easy To Use Programmatic DSP"

What do you like best?

Choozle offers a great programmatic DSP with an almost unlimited third-party data library that allows users to find ways to target their audience easily. The service is fantastic and they are happy to help with any potential problems.

What do you dislike?

The platform does not include machine-learning capabilities and, in my experience, conversion metrics have topped out at middle-of-the-pack for nearly all campaigns.

What business problems are you solving with the product? What benefits have you realized?

Choozle, like other programmatic DSPs, solves the problem of reaching users online by allowing you to target potential consumers through third-party data at scale.

Choozle review by Roy H.
Roy H.
Validated Reviewer
Verified Current User
Review Source

"Great platform for small spenders"

What do you like best?

The best part about Choozle is that there's no minimum spend, so it's great for smaller brands.

What do you dislike?

The interface is difficult to figure out and support takes some time to respond (but they do respond).

Recommendations to others considering the product

It's worth a shot because there's no minimum spend and the monthly fee is reasonable.

What business problems are you solving with the product? What benefits have you realized?

I needed more display ad inventory and better audiences than were available through the Google Display Network, but I didn't want to spend as much as was required by other DSPs.

Choozle review by James V.
James V.
Validated Reviewer
Verified Current User
Review Source

"First Campaign Launch for In-House Account"

What do you like best?

The ease of use with the platform. It is very intuitive and all you need to do is find the right data sets, drag, and drop into the audience field for creation. You do not need to assemble audiences from scratch like you do in some platforms, and have more control over your spend.

What do you dislike?

That you need to pay so much more money for Insights detailed performance information to help optimize your audiences.

What business problems are you solving with the product? What benefits have you realized?

Benefits are still pending as we wait for the complete and detailed report showing all the Tail Aggregate information. We are trying to solve the issue being able to highly target and focus our ad spend on putting our static image ads in front of decision makers on prominent websites using the data points from several sources to build our specific target audiences.

Choozle review by Clayton K.
Clayton K.
Validated Reviewer
Verified Current User
Review Source

"User-friendly platform, great customer support"

What do you like best?

The platform is very easy to use, uploading/editing images is a breeze. If you need help creating/adjusting spend, the customer service team is fantastic.

What do you dislike?

Creating appropriate and competitive campaigns can be a bit tricky for our market, but we've always been able to get help from Customer Service for our adjustments.

Recommendations to others considering the product

Get to know your rep. They are there to help you get the most out of this product. Plus - they're awesome.

What business problems are you solving with the product? What benefits have you realized?

We're reaching new demographics with Choozle.

Choozle review by Drew C.
Drew C.
Validated Reviewer
Verified Current User
Review Source

"Strong Programmatic Platform"

What do you like best?

The overall ease of using the platform is great. For those that also use Google Adwords, this platform will be easy to manage and campaign set-up is easy.

What do you dislike?

Would like to have capability to download Full Campaign Details through the platform rather than have to reach out to Choozle directly. However, will say that each time I have asked for a report, I have received it in less than 30 minutes, which is great.

Recommendations to others considering the product

If you are looking to provide clients with small budgets the opportunity to utilize programmatic display within their campaigns, then Choozle is a great fit.

What business problems are you solving with the product? What benefits have you realized?

Allows clients with budgets that don't meet monthly minimums with Ad Networks to utilize programmatic display in their campaigns. It opens up digital to more clients. The CPM's are lower, allowing us to stretch client budget further, in turn, delivering more impressions and clicks.

Choozle review by Tyler M.
Tyler M.
Validated Reviewer
Verified Current User
Review Source

"Great insights, great service"

What do you like best?

Choozle provides an innovative way of taking a look at demographics and psychographics and actually making this data actionable, rather than producing interesting looking charts that don't actually drive marketing activity. Their support is also very responsive and the staff I've worked with have been friendly and helpful, but most importantly well informed. There are great benefits to either partial or full engagement with the Choozle team, and I'm very glad to be working with them!

What do you dislike?

I'm not crazy about the way campaign payments are handled, but it just takes a little bit of planning and communication around what we're used to with Google AdWords, etc. This is more a reality of the marketplace than anything else - I have very, very little to say about Choozle negatively.

Recommendations to others considering the product

Choozle is capable of servicing nearly every piece of the advertising cycle, so if you're looking for a full service option in this space, you've found one.

What business problems are you solving with the product? What benefits have you realized?

Choozle lets me tap into a different network with different challenges and advantages, but it's been a real game changer for some of our clients. We're able to push towards specific audiences in a way we haven't been able to before in an easy to manage, sensible way that gives us control but does not burden us with individual day-to-day minutia in identifying specific advertising partners. We have a new service line, but it's our clients that have really realized the benefits in very real ways.

Choozle review by James C.
James C.
Validated Reviewer
Verified Current User
Review Source

"Great Low Cost Programmatic Platform"

What do you like best?

Very simple interface, easy to use controls for targeting, allows for email or IP list targeting, low fees. Also allows for small campaign budget sizes which is very useful as an agency trying to serve a wide variety of clients from small to medium size.

What do you dislike?

Reporting is very simplistic, no ability to white label reports if you are an agency. Advanced reporting is available but only weekly by XLS by special request from their Support team (which is well run and responsive).

Recommendations to others considering the product

Great for simple campaigns and small budgets. Really nice to have the IP targeting capability at this price point combined with super simple interface. A good no nonsense platform for getting into programmatic without breaking the bank and being able to control it yourself.

What business problems are you solving with the product? What benefits have you realized?

Low cost programmatic IP list targeting. Running small campaigns for many clients as an agency.

Choozle review by Neil P.
Neil P.
Validated Reviewer
Verified Current User
Review Source

"Self Service platform with Managed Service style customer care"

What do you like best?

Having Choozle's multiple options for targeting via data, contextual, CRM, IP, and more all in one platform really make using it ideal. The fact that any of my questions are answered almost immediately is a huge benefit.

What do you dislike?

It would be great if the data sets maintained their full name (source especially) when creating audiences,

Recommendations to others considering the product

Best service available at a pricing structure that is unparalleled.

What business problems are you solving with the product? What benefits have you realized?

Taking buying in-house has provided us with greater control over media programs and created a new revenue stream for our company.

Choozle review by sameer a.
sameer a.
Validated Reviewer
Review Source

"It's the people that make the technology a success!"

What do you like best?

It's been a pleasure dealing with the folks at Choozle. Good timely support worked very well for us and kept us coming!

What do you dislike?

no control, interface is not intuitive, there are certain safety settings that are not in place (my campaigns always bid on OpenRTB inspite of sitelists

Recommendations to others considering the product

This is a great team and a good tool if you're doing awareness campaigns. When it comes to performance, the need for control comes in and hence using this tool becomes a bit difficult.

What business problems are you solving with the product? What benefits have you realized?

Small buyers don't get access to DSPs. It's a big industry issue and Choozle helped me by providing access to trade desk.

Choozle review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Powerful Tool"

What do you like best?

I like the level of customization you can get with your targeting - down to email and phone number. The service level is excellent as well - very detailed and fast responses.

What do you dislike?

A bit confusing UI sometimes, it loads a little slow, and the metrics could be more detailed (i.e. if you're using multiple personas to target, I'd like to have more info on how well you are reaching each persona.)

It would also be nice to load in custom fonts for HTML5 creatives.

What business problems are you solving with the product? What benefits have you realized?

The ability to run ads to individuals via email in specific countries for better ROI on ad spend.

Choozle review by Johnathan M.
Johnathan M.
Validated Reviewer
Review Source

"Great product as a "starter" DSP"

What do you like best?

If you are new to programmatic display ads then Choozle is a good place to start, especially if you want to test the waters with a low budget. I appreciated how easy it was to implement their tag and get going quickly with my initial campaign. You can get up-and-running in an hour, including the length of time it takes to work through their on-boarding documentation.

What do you dislike?

Analytics seem somewhat limited, although you can upgrade your account for deeper analytics info. Customer service was prompt, although sometimes a little confusing.

Recommendations to others considering the product

Try it if you're interested in deciding if programmatic display advertising is right for you.

What business problems are you solving with the product? What benefits have you realized?

We wanted to try out programmatic display advertising for the first time. We wanted to use a limited "test" budget before going all-in. Choozle was a good platform to do exactly that. We have since moved on to a more robust platform that offers more in the way of analytics and has a more intuitive interface.

Choozle review by Agency in Information Services
Agency in Information Services
Validated Reviewer
Verified Current User
Review Source

"Easy to use interface. Good Customer service"

What do you like best?

The user interface is very simple and easy to use. You have the ability to use many forms of targeting as well as using your own CRM data. Customer service was good. You submit questions through a ticket system and the reps are quick to respond and willing to set up calls to discuss more detailed solutions.

What do you dislike?

Detailed reporting is delivered separately so some optimizations like site targeting are a little more difficult to do in real time. It was also hard to pace the campaigns as we saw a lot of fluctuations in traffic. After our first campaign we had a much better idea of how to set it up for future campaigns to make optimizing a little easier.

Having a bulk feature for loading ads would help as well.

What business problems are you solving with the product? What benefits have you realized?

Programmatic solution for advertisers. We use several networks for display buying and use our own data to target the ads.

Choozle review by Agency
Agency
Validated Reviewer
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"Great starter platform for individuals or agencies"

What do you like best?

I appreciate that I'm able to get my clients, regardless of size, on some of the same sites as other networks, without huge minimums. Also allows for some small-scale audience testing via the additional data and audience targeting.

What do you dislike?

Would love to have more granular reporting. While nice, it tends to be at too high of a level for me to find meaningful insights. I tended to rely more on other platforms for the reporting data.

Recommendations to others considering the product

It's a great little tool with a wealth of data available, which allows you to mix-and-match to target just the right audience.

What business problems are you solving with the product? What benefits have you realized?

An easy-to-use platform which enables us to get clients up and running with display fairly quickly. Particularly nice for those clients whom are not as experienced with display, or want very refined data-sets used in targeting.

Choozle review by Galen D.
Galen D.
Validated Reviewer
Review Source

"Choozle is a great all around Programmatic Platform"

What do you like best?

It's a very well rounded platform that gives us everything that we need, but it's also really simple to get started on. No minimum budgets means that it's a great platform for brands that want to test the waters before going all in. They are doing a great job evolving the product to add relevant capabilities in a timely way. The educational resources are great and getting better and the sales and support team are fantastic!

What do you dislike?

As other people noted the way that campaigns are billed ahead of time. The only thing I worry about is that it feels a bit like there's a cash management crunch, which if you are scaling on this platform might be a little worrisome. It's just something that you have to manage yourself between how you are billed and how you bill your own clients.

What business problems are you solving with the product? What benefits have you realized?

The datasets are super-pro, the data brands are top notch and the ability to reach very tight audiences is important to us.

Choozle review by Loni W.
Loni W.
Validated Reviewer
Verified Current User
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"Powerful, Easy To Use Digital Advertising Platform for Small & Medium Businesses"

What do you like best?

We use Choozle for our small to medium sized business clients. It delivers the same data sets and capabilities as the trade desk and other DSP's, but it is incredibly easy to use, and has a price point that is acceptable for nearly any business. We also love Michael Fischer and the sales and customers service team. They are top notch!"

What do you dislike?

Having to upload individual banner art files. Also that there is no map function for selecting target geography.

What business problems are you solving with the product? What benefits have you realized?

Targeted digital advertising campaigns for small and medium sized businesses.

Choozle review by User in Marketing and Advertising
User in Marketing and Advertising
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"Making Programmatic Easy, Effective"

What do you like best?

Choozle is extremely user-friendly and opens the curtains on programmatic display in terms of campaign building, audience targeting, and creative performance. Excellent customer service with a knowledgable team ready to assist in campaign builds or in-depth audience targeting.

What do you dislike?

Detailed reporting was difficult to access outside of reaching out to your account rep, but the platform has since added full reporting as a downloadable report. Having it as a module in the platform instead of a download would only increase Choozle's value to our team.

Recommendations to others considering the product

Unlike other self-serve platforms, Choozle has a robust library of resources, along with a dedicated staff of customer service representatives ready to answer your questions quickly and efficiently.

What business problems are you solving with the product? What benefits have you realized?

We are able to self-serve programmatic display and video, which allows greater transparency with our clients during their digital marketing campaigns. It's a powerful extension of our paid advertising services.

Choozle review by Samantha B.
Samantha B.
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Verified Current User
Review Source

"Choozle is our #1 Partner in this space"

What do you like best?

We truly value the relationship that we have with the Choozle team. They understand our client's business, and help us achieve our ROI goals. Ultimately, we just want to know that our efforts are working, and with Choozle we have all the confidence in the world because of the results. The platform is easy to use and understand and I think it's because of that simplicity that it performs so well.

What do you dislike?

Honestly the only thing is that we would love to see creative performance reports in the interface rather than asking for them.

What business problems are you solving with the product? What benefits have you realized?

We are looking to expand beyond Google display network for our client's show them that there are great results possible from other platforms that have solid partnerships with quality sites outside of Google.

Choozle review by Agency in Management Consulting
Agency in Management Consulting
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"Effective Programmatic Platform"

What do you like best?

Choozle has a vast selection of targeting options, from third-party data to very specific geotargeting lists.

What do you dislike?

We have generated a few leads from creatives before they were actually uploaded to a campaign. In addition, reports that we download are very long and too large to manipulate much.

Recommendations to others considering the product

If you plan to spend less than $10k on the platform, it will end up being very slow with multiple problems when uploading creatives, and no way to do things in bulk with ease. Choozle will give special treatment to anyone spending over $10k.

What business problems are you solving with the product? What benefits have you realized?

We needed a programmatic platform with various targeting options. With Choozle we can have all of our display campaigns in a single platform, helping increase visibility and make management easier.

Choozle review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"A strong intuitive tool"

What do you like best?

Choozle is very easy to use in terms of building and managing campaigns. Our team was easily able to train and get campaigns up and running. We work with a variety of industries, and have been pleasantly surprised at the breath of targeting options.

What do you dislike?

Our biggest complaint would the Ad builder, which could be more seamless when bulk uploading. Not being able to duplicate and edit audiences is also huge frustration. It would be nice to duplicate and audience and make small tweaks instead of start over every time.

Recommendations to others considering the product

It is quite easy to test the tool with a small investment to see if your team should use the tool. I'd definitely recommend trialing for a month.

What business problems are you solving with the product? What benefits have you realized?

Being able to build a "trade desk" from our small media team, giving us stronger management over campaign success with cost efficiencies we can pass on to clients.

Choozle review by Debra M.
Debra M.
Validated Reviewer
Verified Current User
Review Source

"Easy to Use, Great Service!"

What do you like best?

Choozle customer service. They are there when you need them to solve any problems.

What do you dislike?

Reporting. The only way to get robust reporting is to request it. The platform itself provides minimal statistics.

Recommendations to others considering the product

If you want an easy to use choice for programmatic advertising, this is it.

What business problems are you solving with the product? What benefits have you realized?

Programmatic buying can be a maze when dealing with multiple DSP's. Choozle provides an easy to use interface.

Choozle review by Ryan P.
Ryan P.
Validated Reviewer
Verified Current User
Review Source

"Intuitive Advertising Platform for Display/Native/Video"

What do you like best?

Choozle is very easy to use which makes campaign activation quick.

What do you dislike?

Lack of optimization within the platform. Need to request HD reports to fully understand campaign performance.

What business problems are you solving with the product? What benefits have you realized?

Choozle offers excellent customer service to our agency. When we are stretched thin and need extra help our Choozle account team steps in to help with research, campaign launches, etc. no questions asked.

Choozle review by Devin B.
Devin B.
Validated Reviewer
Verified Current User
Review Source

"Digital partnership review"

What do you like best?

Positive campaign results and overall cost efficiencies associated to campaign performances.

What do you dislike?

Slow and glitchy user interface; setup process doesn't have a guided process.

Recommendations to others considering the product

Really educate yourself on the platform because setup requires a lot of jumping back and forth between views and what not.

What business problems are you solving with the product? What benefits have you realized?

Targeting capabilities and cost efficiencies

Choozle review by Steve D.
Steve D.
Validated Reviewer
Verified Current User
Review Source

"Has been a really good experience."

What do you like best?

Easy tools to setup campaigns. Excellent tech support when needed.

What do you dislike?

Not much at this point can I think of that would be worth noting.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness primarily. I run a restaurant to there is really no call to action in my ads but rather informative about what we offer.

Choozle review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Gets the job done, could be a little more user friendly."

What do you like best?

It basically manages itself. Customer service is always on point and they answer my questions super fast.

What do you dislike?

Not very user friendly and takes a while to learn all of the features.

What business problems are you solving with the product? What benefits have you realized?

Created multiple retargeting campaigns for clients.

Choozle review by chris s.
chris s.
Validated Reviewer
Review Source

"great customer service and excellent platform"

What do you like best?

Most importantly, I like the people behind the platform. I trust them, they are responsive to my needs and they help me achieve the results I need.

What do you dislike?

I don't have a dislike. If I had to name one, it would be lack of in-person learning vs. online with choozle academy. i'm a physical learner; not so much online.

Recommendations to others considering the product

Try and test it.

What business problems are you solving with the product? What benefits have you realized?

Easy of doing business, instant access to campaign dashboards, results and actions.

Choozle review by Danielle L.
Danielle L.
Validated Reviewer
Verified Current User
Review Source

"Digital Marketing Manager"

What do you like best?

I like the data of the programmatic and the easy viability of reading the data.

What do you dislike?

It's annoying to have to set up every little thing before you make the campaign. There should be a way to easily duplicate then change out creative, rather than uploading it to a library first.

Recommendations to others considering the product

It's cost effective and can pay on a month-to-month basis.

What business problems are you solving with the product? What benefits have you realized?

We've realized the benefits of the data that can help target our consumer's display advertising better.

Choozle review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great Digital Platform"

What do you like best?

This digital platform is an easy and effective tool to market our clients on the web.

What do you dislike?

All customer services for the platform are communicated with email or website ticket submissions.

Recommendations to others considering the product

Try it and see for yourself how easy it is to set up, manage and get amazing results.

What business problems are you solving with the product? What benefits have you realized?

Helping our clients target their audience with digital web marketing campaigns. With the right message and placement, it has been an effective lead generating service.

Choozle review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Worst Programmatic Platform "

What do you like best?

The tool itself is east to use and the list of data providers is extensive.

What do you dislike?

Reporting and Conversion module is very poor and non-existent respectively. You have to submit a ticket for comprehensive reports (?). But, the worst is the people that work there. It seems the company is being run by an amateur group of sales people. They think that because they have an OK product they can completely ignore their customers. We made a big effort to sell the tool to our clients, when we finally started onboarding some of the brands we manage, we started seeing some small problems with the tool, granted it can happen, but what really scared us was the inability of Choozle to respond and actually help us. And not only that, we also started getting charged fees out of nowhere. When we approached our rep, as well as other people from Choozle including the "Director of Client Success" (LOL), they completely ignored us. We had no choice but to leave the platform, although we really saw the potential, is very scary to partner with companies that don't care.

Recommendations to others considering the product

Don't do it. At least until you have the assurance that they will provide you with the correct and minimal support.

What business problems are you solving with the product? What benefits have you realized?

We are not using the tool anymore. Very bad experience.

Choozle review by User
User
Validated Reviewer
Review Source

"Choozle Review"

What do you like best?

The ability to reach many advertising services from one application provides great value. Rather than using multiple services to get on more ad networks, you can simply rely on Choozle. The usage fee for the service was only $99 monthly and the rest of my budget spend was directly used for ad space.

What do you dislike?

More visibility on where my ads were being displayed would have been helpful.

Recommendations to others considering the product

There is no contract to keep you stuck. The $99 monthly usage fee is a small investment and should not deter you from trying the service

What business problems are you solving with the product? What benefits have you realized?

Once setup we saw an immediate spike in website traffic that remained consistent while ads were being served.

Choozle review by Charles O.
Charles O.
Validated Reviewer
Verified Current User
Review Source

"A strong programmatic marketing tool"

What do you like best?

Choozle provides self-managed access to multiple DSP that is optimal for both our large, small and non-profit clients.

What do you dislike?

More granular report data points would be ideal

Recommendations to others considering the product

A great tool for self-managed programmatic vendor

What business problems are you solving with the product? What benefits have you realized?

Cost efficiency is ideal in our media spends with goal is to reach as many people as possible at specific frequency. Choozle provides planning insight and frequency limits to ensure we're delivering on aspects of the campaign that we're preaching.

Choozle review by Timothy M.
Timothy M.
Validated Reviewer
Review Source

"Amazing Platform That Offers Unlimited Access For Digital Marketing Needs"

What do you like best?

The best thing about Choozle is that offers unlimited access to both publishers and data sources. Whereas Facebook and Google offer their own data for targeting and a limited (if still large) network of sites to advertise on. Choozle offers access to both Facebook and Google's data sources and network of sites, plus data from Experian, Blue Kai, and many more as well as the full breadth of the internet on which to advertise.

What do you dislike?

The easiest way to run campaigns is to set them up for only a month a time which can be a slight hassle.

What business problems are you solving with the product? What benefits have you realized?

Choozle helps us reach tough B2B marketing segments, keep costs down for our advertisers, and distinguish ourselves as a leading digital agency in our market.

Choozle review by Mathew W.
Mathew W.
Validated Reviewer
Verified Current User
Review Source

"Simple and Easy"

What do you like best?

we have full clarity and can pick the audiences we want to target

What do you dislike?

some time the platform is a bit slow....

Recommendations to others considering the product

Give it a go

What business problems are you solving with the product? What benefits have you realized?

Need a DSP that we could run and give our clients access as well - Choozle can do this

Choozle review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great Platform. Questionable Results. "

What do you like best?

Their customer support is fantastic - very helpful and willing to jump in to help solve problems big and small. The platform/UI takes some getting used to, but eventually, I came to like it. The built-in 3P audience catalog is great - easy to navigate and has everything you'd ever need.

What do you dislike?

It seemed like the quality of the traffic/clicks was not great. Running low-budget campaigns, it's possible we were getting routed through less reputable exchanges.

Recommendations to others considering the product

Would not recommend at small scale. Try implimenting with at least $5-10K/month budget. Less is not worth it.

What business problems are you solving with the product? What benefits have you realized?

I like having a low-cost, low-minimum DPS with a built-in audience data platform.

Choozle review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Perfect balance between easy of use and powerful functionality"

What do you like best?

Choozle has excellent customer service — their team is extremely responsive and helpful! The platform is fairly simple to use and easy to teach others. You can get a campaign up and running very quickly.

What do you dislike?

Ad hoc optimizations can be difficult since reporting is somewhat limited in the platform — especially if you have many campaigns running.

Recommendations to others considering the product

If you have many campaigns and creative running, it could be frustrating to make quick optimizations

What business problems are you solving with the product? What benefits have you realized?

We are trying to fill the funnel and Choozle helps us start that process with generating broad awareness. We are also improving efficiency and optimizing towards our revenue goal that has been set for us.

Choozle review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Choozle - A Great Option for Programmatic Display"

What do you like best?

The best thing about Choozle is the people that work there. Our account rep was always available to help us and provide insight, while also giving us room to dive into programmatic buying on our own. Choozle allows its users to get as much or as little help as they need, from planning to execution and everything in between.

What do you dislike?

There are a few UX issues in the interface, as well as lack of bulk uploading options for some things that were slightly frustrating; however, Choozle is always evaluating and rolling out interface improvements.

What business problems are you solving with the product? What benefits have you realized?

We needed to have more control over our display media, to ensure quality and efficient spending. Choozle allowed us to move away from traditional publisher buys, run our own programmatic campaigns, and realize more efficient and effective display spend.

Choozle review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Great Self-Service Programmatic Buying Platform"

What do you like best?

We love the ability to create custom audience using the many different data targeting segments. Additionally, we really find the ability to integrate third-party ad tags to be extremely valuable.

What do you dislike?

I continue to wish that they provided greater capabilities around projections / forecasting. I think it makes planning campaigns difficult when we don't know the overall audience size.

Recommendations to others considering the product

Extremely easy to set-up and deploy. The Customer Service team is awesome.

What business problems are you solving with the product? What benefits have you realized?

We are providing all our clients with highly-targeted, customized digital campaigns, utilizing both video and banner assets.

Choozle review by Caitlin G.
Caitlin G.
Validated Reviewer
Verified Current User
Review Source

"Choozle is Our Go-To for Programmatic Display"

What do you like best?

no monthly minimum, fast response from the support team

What do you dislike?

Setting up tracking and audiences can be a little hard to follow

Recommendations to others considering the product

Test remarketing, try Choozle University, try the product for clients with small budgets who want to explore the display landscape outside of Google

What business problems are you solving with the product? What benefits have you realized?

Multiple clients looking to gain new online customers. Choozle's remarketing campaigns provide us with great conversion volume and act as a great compliment to our Google efforts.

Choozle review by Sara M.
Sara M.
Validated Reviewer
Review Source

"Easy to use, high-value programmatic platform"

What do you like best?

I had never run programmatic programs before using Choozle and it was shocking how easy it was. The interface is user-friendly, its easy to set up and maintain campaigns, the support section is especially helpful, and the client reps are great.

What do you dislike?

Reporting could be better - would like to be able to see reporting on A/B creative testing in real-time, instead of on weekly or requested reports.

What business problems are you solving with the product? What benefits have you realized?

Able to provide multiple small clients with affordable online advertising that works - CTRs twice to three times the national average.

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Choozle
4.1
(77)