What do you like best?
I started using viralheat back when they had a free version available online. I was using it for basic publishing, and keeping my customer base/followers (I run a small consulting company) informed and engaged. The product was fast, extremely easy to use, and really powerful. The support was also top-notch.
More recently, I introduced Viralheat to the non-profit where I sit on the BOD. They had a significantly larger following, and definitely more sophisticated needs for fund raising, networking and informing. In the last year, Viralheat launched an enterprise or business version, and this provided both publishing and listening capabilities a business. It also came with some very powerful and insightful analytics, that the team didn't find in other solutions they had trialed/reviewed.
In the end, we moved forward with Viralheat based on it overall comprehensive capabilities, strong support/account management and still overall affordability. We did receive a discount as a non-profit.
What do you dislike?
My own personal/business needs were fairly straight-forward, so as a user I was up and running very quickly.
However, I could see an enterprise or business feeling a bit overwhelmed by the comprehensive capability of the platform/tool. It has the combined functionality of several simple tools like hootsuite, radian6, and spredfast combined into one platform and interface.
However, Viralheat has a great customer success/onboarding program and made sure that the team was trained, and capable of using all of the amazing features. They also have a regular on-going strategist who can work with more sophisticated users to get even more value out of the product.
Recommendations to others considering the product
Make sure you get a complete demonstration of the product - It has so many hidden features and capabilities.
What business problems are you solving with the product? What benefits have you realized?
For me a simple engagement with my customers/users.
For the non-profit it was incredibly important from crisis management, identifying/reaching new members.