Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 35 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
Identifies who is talking about your brand along with their influence over social communities.
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
Uncovers customer sentiment identify trends in order to accommodate the customer better.
Allows the creation, management, and scheduling of content to be shared across social media channels
(Based on 39 reviews)
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 33 reviews)
Centrally manages social media marketing efforts across all utilized platforms
Manage and optimize ads across social channels
(Based on 16 reviews)
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
(Based on 8 reviews)
Provides tools to help identify and house media oppurtunties and potential influencers.
(Based on 178 reviews)
Allows users to manage campaigns, as well and media opportunities and influencer information.
(Based on 136 reviews)
Provides a centralized hub for all media opportunities and current news regarding relevant influencers.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 24 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Gives visability into multiple media channels, allowing for optimal media exposure.
(Based on 128 reviews)
Helps the public relations process with planning tools to capatilize on media opportunities.
(Based on 79 reviews)
Social Media Services
Provides tools that help engage influencers and increase media contacts.
(Based on 58 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 20 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 27 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Helps respond to media inquires through automation features.
(Based on 78 reviews)
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
(Based on 87 reviews)
Helps establish a permissions workflow, allowing and restricting access to different company materials.
(Based on 75 reviews)
Gives visability and allows team members to communicate effectively and collaboratively.
(Based on 82 reviews)