Cision

(1070)
3.9 out of 5 stars

With Cision PR software reach the right audiences and manage impact of coverage across traditional, digital and social media.

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Cision Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

70%
(Based on 36 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

64%
(Based on 35 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

n/a
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

70%
(Based on 35 reviews)
Social Listening

n/a
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

82%
(Based on 44 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

81%
(Based on 41 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

78%
(Based on 35 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

84%
(Based on 45 reviews)
Social Ads

Manage and optimize ads across social channels

68%
(Based on 17 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

72%
(Based on 10 reviews)
Database
Media Database

Provides tools to help identify and house media oppurtunties and potential influencers.

82%
(Based on 189 reviews)
Contact/Campaign Management

Allows users to manage campaigns, as well and media opportunities and influencer information.

79%
(Based on 144 reviews)
Newsroom

Provides a centralized hub for all media opportunities and current news regarding relevant influencers.

77%
(Based on 119 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

66%
(Based on 25 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

71%
(Based on 25 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

70%
(Based on 27 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

n/a
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

n/a
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

n/a
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

73%
(Based on 27 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

80%
(Based on 27 reviews)
Outreach
Media Distribution

Gives visability into multiple media channels, allowing for optimal media exposure.

81%
(Based on 138 reviews)
PR Planner

Helps the public relations process with planning tools to capatilize on media opportunities.

76%
(Based on 87 reviews)
Social Media Services

Provides tools that help engage influencers and increase media contacts.

72%
(Based on 64 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

63%
(Based on 21 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

n/a
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

75%
(Based on 29 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

71%
(Based on 24 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

78%
(Based on 28 reviews)
Reporting
Monitoring

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

75%
(Based on 118 reviews)
Response Desk

Helps respond to media inquires through automation features.

74%
(Based on 85 reviews)
Impact Measurement

Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

74%
(Based on 94 reviews)
User Rights/Roles
Version Control

Helps establish a permissions workflow, allowing and restricting access to different company materials.

75%
(Based on 79 reviews)
Team Collaboration

Gives visability and allows team members to communicate effectively and collaboratively.

75%
(Based on 87 reviews)