What do you like best?
I like that Cision has multiple categories so you can narrow down exactly what you are searching for by industry, location, specific company, or a journalist by name. It also makes it easier to find someone who writes about a specific topic, like if you want to find someone at Buzzfeed to write a story about your client that is a restaurant, it narrows down Buzzfeed employees into categories like food, entertainment, culture, and politics.
What do you dislike?
I don't like that if you misspell a name slightly wrong, for example you don't put an apostrophe in somebody's last name, you will not be able to find that person. This can be tedious because then you have to search several times to find a person.
Recommendations to others considering the product
Cision is definitely a beneficial tool for PR firms and anyone else who wants to contact journalists, reporters, or anyone in the media industry. It saves a lot of time from manually searching on Google for contact information, especially since a lot of people don't publicly release that information.
What business problems are you solving with the product? What benefits have you realized?
The benefits of Cision is that it saves my company a lot of time when finding journalists contact information or anyone at a specific company's contact information. Before, I would Google and sometimes never find anything or it would take a long time. We are solving problems like being able to find contacts that we didn't even know we needed at first.