Cision

(1030)
3.9 out of 5 stars

With Cision PR software reach the right audiences and manage impact of coverage across traditional, digital and social media.

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Cision review by <span>Gina D.</span>
Gina D.
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Pr essential

Updated On
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What do you like best?

I signed up to Cision quite accidentally but soon it turned into an essential tool for my job. it's an asset. I was able to do fam trips and write one of a kind reportages. I have been invited to events I would never imagine. It's like to be in comfort zone, with Cision you know that you don't have to go crazy to find contacts, someone will do it for you. So when I see in my inbox something unusual I know there is Cision behind. I recommend to all my colleagues to contact someone at Cision and ask to be added to their press list. They are also kind and they contact you if they see something is not right in your profile. Can you ask for more? don't forget that it is meant to save time and provide information that would otherwise only be available to those that have developed personal relationships with those journalists. Cision is the best out there. It's an investment that all Pr should do. As someone who is in the younger or even older, crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely! Again don't think twice and go for Cision.

What do you dislike?

nothing to complain, never had any issues

Recommendations to others considering the product

it's a must have for journalists

What business problems are you solving with the product? What benefits have you realized?

essential tool for public relations

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Cision review by <span>Mackenzie S.</span>
Mackenzie S.
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New Improved(?) Cision

Reviewed On
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What do you like best?

I like Cision because it gives users a comprehensive database with top-tier, trade, blog and international outlet insights. They do a pretty good job at updating the webiste and I like that the new version gives more background on how to pitch/contact reporters.

What do you dislike?

Okay... I am very used to the old Cision, which was a million times easier to get the email/number of a contact without going to a new page. So I don't like this two-step process. I also don't like that they have now separated a lot of the outlets into individual bureaus. Before I could look up Fortune and get Fortune's bureaus, international and online reporters in one line. Now I need to download them separately. They have also removed some of the filters we used to be able to use, and that is also frustrating.

Recommendations to others considering the product

If you are new to the program you will like it a lot. If you have used it in the past and will restart using it, be aware that the changes they have made make the program less user-friendly.

What business problems are you solving with the product? What benefits have you realized?

We use Cision to pull media lists to pitch and as a source to get outlets insights, like circulation. I don't think we "realized" anything, we know what we were paying for.

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Cision review by <span>Julie R.</span>
Julie R.
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Great database, but not always up to date

Updated On
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What do you like best?

I use Cision for its media database and press monitoring. It's a great place to start when building a comprehensive media list, complete with contact information and social profiles. I love that the reporting shows media impressions, PR values, and gives many options for fields to include.

What do you dislike?

Many times, the data is not completely up to date, or some press that I've worked with are not in the database at all. It can be hard to track moves or new writers. Additionally, the press reports are great but not as thorough as a search on google. I love seeing the PR values, but they sometimes seem so exaggerated it's sometimes hard knowing what is fact.

Recommendations to others considering the product

Cision is one of the most complete databases out there. However, some media contacts can be out of date - which I know they are working on making that more in-the-moment. Also, I love press monitoring, but not all of my actual earned coverage will show up!

What business problems are you solving with the product? What benefits have you realized?

Cision is a great media database. The search is vast and includes so many contacts that might not be searchable on regular social media profiles or on media websites. I also have recently been taking advantage of the press monitoring - which is really helpful but not as complete as I'd like it to be.

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Cision review by <span>Madison J.</span>
Madison J.
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What do you like best?

Cision is great when pulling large contact lists of reporters, editors etc. It makes it easy to contact specific people and search for publications. It has narrowing search features which help get the right person. I also like how you can export the contact list as an excel sheet which makes the process a lot easier since that is usually the next step in making a media list.

What do you dislike?

The biggest problem I have with Cision is that it only allows one user at a time to use the program. At an office focused on media and communication, it is imperative to use Cision on most projects, so when only one person is able to log in, it causes problems and slows down the process. Most of the time, colleagues kick each other out in the person mid-search. This loses important searches and makes it very difficult to work efficiently when researching.

Recommendations to others considering the product

I recommend Cision when you need to send out large press releases. It's also great when you need to narrow searches by publication topic, contact topic etc.

What business problems are you solving with the product? What benefits have you realized?

It is beneficial when you want to contact someone directly instead of going through their website or general email to contact them. It's more direct and usually gets more responses. Some contacts even put how or what they prefer to be contacted about which helps keep a good relationship.

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Cision review by <span>Dianna A.</span>
Dianna A.
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What do you like best?

Press release distribution down the wire is very simple and straightforward, Can quickly and easily build reports in Excel format or by dashboard with great charts for your presentations. Cision City is the community platform where you can participate in discussions, ask questions and complete fun challenges for prizes. Very responsive and quick Customer Care.

What do you dislike?

They are still working out some small issues on the new platform in terms of reporting, such as building very specific reports - you can still get them done, just takes a few extra steps.

Recommendations to others considering the product

Excellent platform for press release distribution and reporting. Haven't touched the social aspect, but definitely looking into it.

What business problems are you solving with the product? What benefits have you realized?

Easily getting information and press releases out to the masses, building reports for higher-ups in the company to show progress of news coverage and distribution, easily communicating with staff to solve problems.

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Cision review by <span>Lauren S.</span>
Lauren S.
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Useful PR and media relations tool

Updated On
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Verified Current User
What do you like best?

Cision has been a great tool and very user-friendly! The team has been more than helpful in training us and tailorign that training to our specific needs. The database has been a time-saver, and we love the media monitoring!

What do you dislike?

Aside from a few glitches here and there, there is not much to dislike about Cision. We use the media list a lot and it helps us be able to send pitches to the right reporters.

Recommendations to others considering the product

Work with your rep who can be very helpful. We had ours come to our office and teach us about features we didn't know. Their media database is the best and accurate and I've used many systems.

What business problems are you solving with the product? What benefits have you realized?

We are a small media relations team and we use Cision to search for an pitch journalists across the country.

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