What do you like best?
I use Cision for its media database and press monitoring. It's a great place to start when building a comprehensive media list, complete with contact information and social profiles. I love that the reporting shows media impressions, PR values, and gives many options for fields to include.
What do you dislike?
Many times, the data is not completely up to date, or some press that I've worked with are not in the database at all. It can be hard to track moves or new writers. Additionally, the press reports are great but not as thorough as a search on google. I love seeing the PR values, but they sometimes seem so exaggerated it's sometimes hard knowing what is fact.
Recommendations to others considering the product
Cision is one of the most complete databases out there. However, some media contacts can be out of date - which I know they are working on making that more in-the-moment. Also, I love press monitoring, but not all of my actual earned coverage will show up!
What business problems are you solving with the product? What benefits have you realized?
Cision is a great media database. The search is vast and includes so many contacts that might not be searchable on regular social media profiles or on media websites. I also have recently been taking advantage of the press monitoring - which is really helpful but not as complete as I'd like it to be.