What do you like best?
Classy's biggest asset is ease of use for donors. The user experience (for the most part) is incredibly easy for donors and fundraisers to navigate. Classy has been rapidly improving their platform the past year based on client feedback. Classy Pay is projected to incorporate ACH payments soon.
What do you dislike?
Currently, I dislike the recurring donation notifications and how the access for donors to upgrade their donation amount or update their billing info themselves isn't as easy as it could be. I also don't like that they only see themselves as an online donation platform and wish they'd develop some better offline CC donation entry system. Currently, cc donations received via mail/phone have to be entered through the online donation form which is inefficient as it is built for donors', not data entry.
Recommendations to others considering the product
Classy is not a full-service donation management platform, it is currently, only an online donation management platform. They are expanding their functionality but don't offer efficient management/entry of offline CC donations. They take 2% transactional fee ON TOP of the payment processor fee (which is usually between 2-3%) in addition to the annual $6k fee which is a little steep and only recently 'worth it'. Definitely a solution geared towards larger organizations, but smaller orgs can definitely swing it. I encourage prospective clients to develop fundraising strategies that are feasible for your organization before signing up with Classy. If you're not going to leverage their integrations (out of necessity) or their P2P campaign models, then smaller-scale services would suffice. Classy has significantly improved the quality of their product over the past year. They are listening to their users and building out iterative solutions to reward customer feedback. The system is becoming easier to navigate and they're adding more customizable functionality. Take the time to learn about their releases and their SFDC integration updates/customization.
What business problems are you solving with the product? What benefits have you realized?
Classy's Salesforce integration has drastically increased our data integrity and efficiency. Their recent inclusion of Google Analytics allows us to asses traffic vs giving which helps us fine-tune our messaging.