What do you like best?
I love how Clearscope reverse engineers what's already ranking on Google for any given keyword, then shows all the relevant terms I need to include to create a search-engine friendly article. Before, I used to type a keyword into Google, eyeball the results, then make an educated guess about what kind of content would be relevant and important to write about. I don't do that anymore because I use Clearscope. This saves me time and energy, and even better, it's more accurate than what I used to do.
The freelance writers I work with to create articles love Clearscope too. One of them even called it "cheat codes" for creating relevant content. That's a good way to put it.
What do you dislike?
I think they could add a helpful feature to let you know when your content went down a grade, so you can make updates to keep your stuff relevant. That's minor though. The core functionality is solid and I couldn't be happier.
Recommendations to others considering the product
Do the demo and try writing an article for one of your target keywords with Clearscope's "relevant terms" report open in another tab.
What business problems are you solving with the product? What benefits have you realized?
I use Clearscope to create content that ranks. I added the tool into the writing process for our internal team and freelance writers to make sure we know which relevant terms to include from the beginning. We've used Clearscope when creating content from scratch, and also to rewrite existing content that didn't have a good optimization score. We've seen major gains in both.
I also use their keyword research tool in my planning/strategy phase so that's been helpful.