Clicktale transforms enterprises into experience-centric organizations and helps them achieve wins and savings worth hundreds of millions of dollars. The company’s digital customer experience platform and services provide insights to optimize visitor engagement, improve KPIs, and delight customers.
To best connect with customers in the digital world, brands need to understand and respond to the digital body language of their customers. Clicktale provides visibility into customer behavior and decision-making by tracking their every action inside a webpage or app.
Specifically, Clicktale’s solution helps brands:
• Increase conversions and engagement
• Align internal teams with easily-consumable visualizations, creating affinities between analytics, IT and product teams.
• Identify opportunities, drill into errors and prioritize tasks based on business impact.
• Elevate the testing culture by pinpointing areas for examination and creating tests based on data, rather than guesswork.
The Clicktale platform provides a suite of visual reports such as session replays, heatmaps, form and funnel analyses, error reports, and more to help brands see and understand the individuals behind their numbers.
Clicktale goes beyond the typical business model of analytics tool vendors by embedding a dedicated Customer Success services team as part of its offering. Clicktale’s customer experience consultants and digital psychologists proactively crystalize actionable feedback for our clients: quick wins as well as in-depth analyses on key business flows. Utilizing the Clicktale platform together with the client’s other eco-system data, Clicktale’s consultants provide specific observations, benchmarks, and recommendations for CX-driven enhancements to the digital channels.
Clicktale’s powerful integrations with over 50 analytics, optimization, Voice of Customer and chat tools help brands bridge the datasets from every system to gain a comprehensive picture of the customer journey and experience. In March 2016, Clicktale was awarded the Adobe Marketing Cloud Innovation Partner of the Year in recognition of its deep integrations and customer success stories. Clicktale is also an inaugural Premier Partner in Adobe Exchange.
With superior accuracy, limitless scalability, and ironclad security and privacy, Clicktale’s solutions are designed to handle the most complex digital touchpoints, no matter the device. Clicktale’s global customer base includes Walmart, Bank of America, Microsoft, Adobe, CNN, Avis, and MetLife.