What do you like best?
I found Cloud Elements at SaaStr 2016 and had an immediate need to build out our integration strategy on paper—little did I know that our need to integrate into tons of platforms fast would be so easy. Their approach to APIs clicked with me right away and gave us exactly what we needed. Then, once we were live, we had customer requests for enhancements that would have required some more customization on our side. Enter "Formula as a Resource"—this was a HUGE problem solver for us to simplify chatter/traffic and minimize the number of API calls our app was making. Instead, we can chain together a series of complex interactions behind the scenes to make a beautiful system for integrations for our customers. Their support team was super helpful to get us live!
What do you dislike?
The biggest improvement they can make is in their documentation (which I've been told is under reconstruction). We ran into a couple of snags early on that were undocumented (Webhooks for Salesforce... just don't do it). What was great is that they made updates after our feedback of incomplete or incorrect documentation, so it was an easy fix.
Recommendations to others considering the product
Do a trial and get an engineer to get into a POC and get them involved. They were awesome to answer questions and alleviate any concern to get on board fully. Overall, their willingness to support us through a trial (and even encourage it) was a huge plus.
What business problems are you solving with the product? What benefits have you realized?
We have build out an incredible Salesforce integration that leverages Cloud Elements, but we have the ability to now add other CRM integrations like HubSpot, Oracle, Dynamics, and more with less than a sprint's worth of coding. I can see us building out an entire suite of integrations powered by the Cloud Elements abstraction layer. It will allow us to make real-time connections to our customer's systems like never before. It will save us months of time in getting product/platform to market.