Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Ability to display and manage photos, 3D views, videos etc for each product
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Provides tools to drive traffic to pages via organic search
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
Abandoned Cart Tools
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Displays inventory levels of products in real time. Displays inventory by location if required.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
Enable customers to locate and navigate to physical locations by zip code, city or GPS
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Features that enable customers to easily to shop for products using a mobile device.
Unified Customer Experience
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Admin Access Rights
Provides ability to control editing rights by product category, geography etc.
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements
Enables customers to update their own user information, settings and preferences.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions.
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation