What do you like best?
CloudCraze offers purposeful capabilities to deploy B2B Commerce experiences geared toward enhancing their customers' Digital Customer Experience. Built natively on Salesforce, this platform embodies the "cloud-first" approach that leads the market in comparison to other B2B commerce products that are now re-architecting their solutions to accommodate multi-tenancy while developing capabilities.
As a holistic, customer-centric commerce platform, CloudCraze offers enterprises the ability to navigate their customers' journey and optimize experiences to deliver the right product, at the right moment and across any number of devices.
A common theme about CloudCraze is that it decreases the time-to-value that enterprises can leverage to quickly deploy commerce experiences and place the focus on optimization - a part of a test-and-learn approach that is widely regarded as the new standard for digital innovation. Core commerce capabilities are geared toward business users and product marketers that enable them to deliver rich site experiences through out-of-box commerce templates, and product marketing content authoring features.
Enterprises can benefit from this platform specifically in the release of new features to further unify the customer journey and make buying easy. An example of this is the release of the "Buy" button in Community forums and other integrations with Salesforce's product that enable the breadth of digital interactions with customers.
With Salesforce as a platform, enterprises can leverage all of Salesforce's features that seamlessly work with CloudCraze with integrations required.
What do you dislike?
The good news is that CloudCraze as a platform offers the ability for an enterprise to deliver a unified commerce experience as their focus - it seems - is not on the touch-point, but the customer journey where experiences are not disconnected. With that said, the approach to fully integrating this with Salesforce's other products requires enterprise planning and governance to deliver a unified customer journey such that the marketing content, product content and overall messaging remains consistent when a customer is navigating from social media to the commerce site.
Recommendations to others considering the product
A key differentiator with CloudCraze is that an enterprise can get to launch and start learning about customer behavior and their respective journey faster than any other platform on the market. I've seen commerce deployments take anywhere from one to two years before the first transaction is conducted. With CloudCraze, you can do it in two to four months and spend the budget on optimization.
What business problems are you solving with the product? What benefits have you realized?
Avionos specializes in digital customer engagement solutions and services that range from Digital Experience Management to Customer Experience Optimization. Our clients face a wide variety of challenges from engaging with customers, delivering a unified custom experience to more simple problems with managing marketing automation with data from CRM along with other enterprise data sources.
We have delivered value in offering CloudCraze as a solution to solving the number one, overarching problem - delivering the customer journey. This requires capabilities that extend beyond commerce, marketing and enterprise systems; it requires enterprises to evaluate disparate systems with the goal of unifying core customer experience. CloudCraze and Salesforce offer capabilities on a scalable marketing, sales and commerce platform capable of intuitive, de-coupled architectures that leverage data from across enterprise systems that intelligently engages customers in every interaction.