Clutch’s Customer Management Platform helps B2C brands identify, understand and motivate each segment of their customer base. Clutch empowers marketers to discover and identify their most valuable customers on an array of configurable dimensions from behavior to spend to frequency to evangelism, rewarding them with the currency of their choice and fostering true loyalty.
Clutch’s loyalty solution offers enterprise-level features for structured, rules-based or points programs as well as unstructured loyalty initiatives. Clutch goes beyond the one size fits all model for loyalty programs, taking a personalized approach that leverages data management, segmentation, scoring and multi channel delivery.
Full platform capabilities include:
- Data management, segmentation & analytics
- Campaign strategy & design
- Multi channel delivery (sms, mms, digital wallet, email, direct mail)
- Gamified content (scratch-to-win, sweepstakes, referral programs)
- Stored value (physical & egift cards, promotions, merchandise credit
- Currency management, cross location & franchise settlement
Clutch’s approach to loyalty is unique in that it is integrated into a brand’s overarching marketing strategy. The solution incorporates a comprehensive analysis of a client's cross-channel data to determine behaviors, trends and preferences within the customer base. Our integrated technology approach is highly configurable and extensible, supporting integrations with eCommerce, Point of Sale (POS), counter-top terminal, pin pad & mobile.
Clutch's approach to currency is also unique to the industry; while we offer points or punch based rewarding, the platform also supports non-cash rewards as a component of their program. Our approach with loyalty is to deliver exceptional experiences to the customer rather than the typical transaction-based "buy three and the fourth is free" model.