What do you like best?
The platform offers a very user-friendly interface for both members as community managers. It's easy to access from different devices, and because of the social aspect (friendly look & feel, much space for interaction), it's natural for members to engage in conversations. It also offers several different modules, such as journal/log, forum, poll, questionnaire and chat, enabling us to offer our clients different ways of gathering insights, within one platform. The option to custom design some parts of the lay-out is an obvious advantage, and so is the possibility to run communities for three different languages within one platform. Exporting data is a piece of cake, and the data is easy to interpret. Questionnaire data graphs are automatically generated, and also easy to read and export and share (also in PDF format). Last but not least, communication between us and CMNTY is fast and pleasant.
What do you dislike?
The platform still requires quite a bit of hand-work. This can be time-consuming, but a bigger issue is that hand-work makes you more susceptible to error.
We would also like to see more analysts/researchers being involved in the development of the platform/modules. The questionnaire module is a good example of this. Logic, conditions, routing are limited and not very... logical :-). You can't set logic based upon previous answers, an option very common in for example free questionnaire programming software. Unfortunately, that means we have to come up with a work-around regularly. Randomization of pages within the questionnaire is also not possible, which is usually a necessity for concept research. In which case we simply cannot use this module for questionnaires of this nature. We believe that if the researchers who use questionnaires on a daily basis were consulted (more often), this may have looked different.
What business problems are you solving with the product? What benefits have you realized?
Many. We help our clients make decisions on many different levels by connecting them with their target group or a general audience. What design to go for and why? What product package appeals most? Which pay-off has most potential and why? We even do product tests by means of CMNTY. Basically: with CMNTY we get to answer many marketing and communications, product development and customer experience questions. And not just the which and the what, but also the why.