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Cognism

5.0
(16)

Cognism is an end-to-end sales-acceleration solution, designed to provide sales organisations with a more efficient way to prospect.

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Cognism review by Timo H.
Timo H.
Validated Reviewer
Verified Current User
Review Source

"Great people, great product"

What do you like best?

The level of service provided by Cognism and the quality of leads. All starting issues were resolved quickly and properly. The whole service team is extremely responsive and helpful and they are always genuinely looking to add value to their platform.

What do you dislike?

As it is a relatively young and growing company, so expectedly there are a few bugs within the online platform - but this is nothing major and does not in any way impact usability. It would be nice to get more information and advanced search and filter capabilities within the campaign screen

Recommendations to others considering the product

The investment needed to get started with Cognsim is easily offset by the new business procured. If you're unsure, just go ahead and sign on for the proof of value period.

What business problems are you solving with the product? What benefits have you realized?

Cognism helps me find new leads for my B2B campaign that are actually useful. I have worked with other similar companies before and the quality of leads output by Cognism is far superior. This is in large part due to the detailed search functions when discovering leads with prospector. With the 5000 credits plan I can get at least one or two useful email conversations per day - I work in the manufacturing space, so finding the right kind of prospects can prove difficult with outbound. Cogism makes it so much easier.

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Cognism review by Andrew N.
Andrew N.
Validated Reviewer
Verified Current User
Review Source

"Has cut our prosepcting time down by half"

What do you like best?

Absolutely incredible customer service far beyond what you would expect from a tech solution provider. Onboarding has been a delight, and Cognism even went as far as to invite us into the office to meet the team and be taught best practise.

What do you dislike?

The outbound comms tools are limited (plain text emails), but that works fine for us as we use our own marketing automation software to nurture leads generated through Cognism anyway

Recommendations to others considering the product

Quick and easy data acquisition. Focus on the validated leads, as you'll get quicker wins, and integrate with a marketing automation platform for best results.

What business problems are you solving with the product? What benefits have you realized?

We're a startup (much like Cognism) and we're going through the teething problems of building a high-performing sales engine. Sourcing and contacting leads has frankly been a ball ache, and we were therefore delighted to discover Cognism (on a recommendation) takes all the pain out of this stage of the process. We're now getting through to decision makers and converting 20 demos a week (with a small sales team) - we wouldn't be doing this without them

What Sales Intelligence solution do you use?

Thanks for letting us know!
Cognism review by Ed  L.
Ed L.
Validated Reviewer
Verified Current User
Review Source

"Great way to augment your SDR efforts"

What do you like best?

The team at Cognism is smart and highly responsive. They are eager to make the relationship work and always put forth the necessary effort and resources into making our marketing campaigns effective. Most importantly, the relationship has produced a good return on investment, which we expect to see increasing further this Quarter and beyond.

What do you dislike?

When we first started working with the software it was still somewhat in development, i.e. there was a good infrastructure but there were a few features were missing that we wanted; however, every time we made a feature request, the team was amazingly fast about executing it. The product has developed very nicely over time and has been highly responsive to our needs.

Recommendations to others considering the product

Great product and team, would highly suggest working with them.

What business problems are you solving with the product? What benefits have you realized?

We are using the product to help identify companies that would benefit from our services. In this capacity, it’s helped identify companies by industry, revenue, and other unique criteria that would typically require multiple resources. Having everything in one platform has been extremely beneficial.

Cognism review by George M.
George M.
Validated Reviewer
Verified Current User
Review Source

"Automated sales process "

What do you like best?

The team at Cognism is are very helpful and eager to do everything they can to make the process work for us. They are also on hand for support whenever I've had a question within minutes. We've increased out output ten fold and It won't take long for us to see a return on our investment.

What do you dislike?

Being new to the software we sometimes find it hard to keep up with the response it generates. This isn't down to the programme however more to our lack of experience using their interface. I expect this to change as we continue to use the programme going forward.

What business problems are you solving with the product? What benefits have you realized?

Lead sourcing and 1st,2nd,3rd approaches - it's basically eliminated the need for cold calling

Cognism review by Nichola P.
Nichola P.
Validated Reviewer
Verified Current User
Review Source

"Powerful B2B Tool - Definitely Revolution not Evolution"

What do you like best?

It joins up our client's Marketing and Sales efforts - allowing them to genuinely work with each other. Cognism's versatility produces data that can be used on major integrated campaigns down to one-off bespoke email shots. The Cognism team are a delight to work with - they are really knowledgeable and helpful.

What do you dislike?

It's frightening how powerful it is! Apart from that the lack of integration with social media profiles.

Recommendations to others considering the product

Definitely persue a trial and see if it works for you. Ask Cognism lots of questions - they have so much knowledge and are keen to impart.

What business problems are you solving with the product? What benefits have you realized?

It helps grow our client's database (in an ethical post GDPR world) in a targeted and measured manner. We use it also as an insight tool.

Cognism review by Jonathan S.
Jonathan S.
Validated Reviewer
Review Source

"The best B2B tool we have used"

What do you like best?

The reach it has in our markets. We have tried other people who have offered similar services in the past with universally poor results. We work exclusively in emerging and frontier markets and Cognism works for us there. Additionally they have gone the extra mile to solve any and all teething problems we have had and are genuinely keen to look at new approaches to the problems we all face in developing new business.

What do you dislike?

We had a few teething problems to start but these were software related and have since been ironed out.

Recommendations to others considering the product

Try it and invest the time in getting what you need and want out of it and you will be rewarded.

What business problems are you solving with the product? What benefits have you realized?

Developing new clients in markets which are new to us. Developing candidate streams in markets which are new to us. Helping us market more effectively to our key clients and ensure we keep our business at the front of their minds without being intrusive or repetitive.

Cognism review by Tim P.
Tim P.
Validated Reviewer
Verified Current User
Review Source

"Sack your business development team"

What do you like best?

With Cognism, I can bi-pass the most expensive elements of the business development process which is identifying the decision maker and getting them to agree to a conversation - effectively we have replaced a telesales team with their solution and are delivering higher levels of appointments every week.

What do you dislike?

As with all systems, there are always minor niggles or features we would like - but in fairness the longest we have waited for implementation of an item on our wish list was a couple of weeks

Recommendations to others considering the product

Give it a go

What business problems are you solving with the product? What benefits have you realized?

Enquiries from targeted decision makers - we generally get c. 10 per week and have already generated more than enough business to pay for the system to date

Cognism review by Chelsea N.
Chelsea N.
Validated Reviewer
Verified Current User
Review Source

"Efficient, user-friendly, innovative lead generating and sales funnel tool "

What do you like best?

Amazing customer support and recommendations to target the ideal leads/customers.Very reliable and helpful tool to identify leads: in multiple industries, countries, job titles, using certain technologies etc. All in one platform to find leads, and target those leads through an email management system. Constantly innovating and improving features and adding more leads to their database!

What do you dislike?

With any startup, there are occasional inefficiencies/bugs when adding new features but they always get flagged and fixed very quickly. Honestly can't complain about much.

What business problems are you solving with the product? What benefits have you realized?

Identifying customers who fit the target audience; receive actionable results of leads with including their contact information, and a smart campaign management system to reach out these leads.

Cognism review by Alice J.
Alice J.
Validated Reviewer
Review Source

"How Cognism has saved us many hours with outreach. "

What do you like best?

I like that I at the click of a button I get to start conversations with credible people in huge companies that lead to developing a profitable relationship.

What do you dislike?

It took us a few months to get into the swing of making cognism work for us, and there was a lot of trial and error but once we got there, it was great.

Recommendations to others considering the product

Be willing to use it with a trial and error mentality to begin with, but persevere as once you've figured out what works for you, you'll definitely start seeing results and strengthening business leads.

What business problems are you solving with the product? What benefits have you realized?

Spending hardly any time with lead generation.

Increasing chances of getting past gatekeepers

Speaking to far more people in a short space of time

Easy to manage in one place

Cognism review by Joe  C.
Joe C.
Validated Reviewer
Review Source

"Cognism Leap Frogs Other Platforms In It's Category "

What do you like best?

Cognism offers clean accurate data in an easy to use tool. As importantly they offer expertise and insight. Every person I have dealt with at the company is smart, responsive, and trustworthy. We looked at and tested several other vendors and no one came close to Cognism.

What do you dislike?

There is nothing I dislike about the company or the services they offer.

Recommendations to others considering the product

Save yourself a lot of time, energy and resources and just sign up with them.You have to consider value not just price and the value they offer is excellent.

What business problems are you solving with the product? What benefits have you realized?

Cognisim solves huge work flow problems for us. They have enabled us to be ferocious competitors and provide us the the tools to be hyper efficient. This company really works 24x7 and I am not sure when anybody there sleeps.

Cognism review by Peter S.
Peter S.
Validated Reviewer
Verified Current User
Review Source

"Good technology with great people behind the scenes"

What do you like best?

The human side - from the sales introduction to ongoing account management

What do you dislike?

Getting used to the system (like with any new software) and understanding the nuances

Recommendations to others considering the product

I am a small business and so there is an investment of time to get used to the system and to deal with the email responses.

Results have been much better so far than previous Telemarketing activities

What business problems are you solving with the product? What benefits have you realized?

Generating new business sales leads

Cognism review by gregory f.
gregory f.
Validated Reviewer
Review Source

"Cognism is real"

What do you like best?

They do and provide what they say. Their digital software is State of the art and so user friendly. The success manager Florence & team really are good with assisting me with understanding & their system. Our company is getting immediate results. Cognism will help your business grow!

What do you dislike?

I have no problems to reportI have no problems to reportI have no problems to report.

Recommendations to others considering the product

Do lt!

What business problems are you solving with the product? What benefits have you realized?

The ability to access prospective clients.

Cognism review by Graham L.
Graham L.
Validated Reviewer
Verified Current User
Review Source

"Excellent service, above & beyond expectations "

What do you like best?

A highly personalised approach to customer success

What do you dislike?

Nothing to report here, my experience thus far has been positive

Recommendations to others considering the product

Very much recommended

What business problems are you solving with the product? What benefits have you realized?

Lead generation and business data

Cognism review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Global contact coverage"

What do you like best?

The depth and breadth of coverage. The privacy impact assessments that underpin Cognism's best practice approach to procuring and managing contact data. The accuracy of contacts. The customer service. Kris rocks.

What do you dislike?

Different UIs for refreshing contacts versus finding new ones.

What business problems are you solving with the product? What benefits have you realized?

Keeping our contact data up to date, part of GDPR best practice

Finding individuals in specialised roles on a global basis

Cognism review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Excellent client support"

What do you like best?

Extremely responsive team that offers valuable advice on lead gen. Easy to use platform.

What do you dislike?

Some glitches, to be expected in software though and nothing major.

What business problems are you solving with the product? What benefits have you realized?

We are a start up that needs to find businesses wanting to use our own SaaS product in what's an early evolving space.

Cognism review by Executive Sponsor in Translation and Localization
Executive Sponsor in Translation and Localization
Validated Reviewer
Review Source

"Great platform for lead development and data maintenance "

What do you like best?

Cognism is a great platform for top-of-funnel lead identification and development, as well validation of our existing database. The team has been extremely consultative and has actually delivered on their feature enhancement promises and timelines.

What do you dislike?

Initial feature set left a little to be desired but the product has grown more than expected in the time we have been a customer.

Recommendations to others considering the product

Quality of data and price is worth the switch

What business problems are you solving with the product? What benefits have you realized?

Top-of-funnel lead development, prospect data, and database maintenance.

Kate from G2 Crowd

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