Cognism

(5)
5.0 out of 5 stars

Cognism is an end-to-end sales-acceleration solution, designed to provide sales organisations with a more efficient way to prospect.

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Cognism review by <span>Ed  L.</span>
Ed L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great way to augment your SDR efforts

What do you like best?

The team at Cognism is smart and highly responsive. They are eager to make the relationship work and always put forth the necessary effort and resources into making our marketing campaigns effective. Most importantly, the relationship has produced a good return on investment, which we expect to see increasing further this Quarter and beyond.

What do you dislike?

When we first started working with the software it was still somewhat in development, i.e. there was a good infrastructure but there were a few features were missing that we wanted; however, every time we made a feature request, the team was amazingly fast about executing it. The product has developed very nicely over time and has been highly responsive to our needs.

Recommendations to others considering the product

Great product and team, would highly suggest working with them.

What business problems are you solving with the product? What benefits have you realized?

We are using the product to help identify companies that would benefit from our services. In this capacity, it’s helped identify companies by industry, revenue, and other unique criteria that would typically require multiple resources. Having everything in one platform has been extremely beneficial.

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Cognism review by <span>Tim P.</span>
Tim P.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Sack your business development team

What do you like best?

With Cognism, I can bi-pass the most expensive elements of the business development process which is identifying the decision maker and getting them to agree to a conversation - effectively we have replaced a telesales team with their solution and are delivering higher levels of appointments every week.

What do you dislike?

As with all systems, there are always minor niggles or features we would like - but in fairness the longest we have waited for implementation of an item on our wish list was a couple of weeks

Recommendations to others considering the product

Give it a go

What business problems are you solving with the product? What benefits have you realized?

Enquiries from targeted decision makers - we generally get c. 10 per week and have already generated more than enough business to pay for the system to date

What Sales Enablement solution do you use?

Thanks for letting us know!
Cognism review by <span>Chelsea N.</span>
Chelsea N.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Efficient, user-friendly, innovative lead generating and sales funnel tool

What do you like best?

Amazing customer support and recommendations to target the ideal leads/customers.Very reliable and helpful tool to identify leads: in multiple industries, countries, job titles, using certain technologies etc. All in one platform to find leads, and target those leads through an email management system. Constantly innovating and improving features and adding more leads to their database!

What do you dislike?

With any startup, there are occasional inefficiencies/bugs when adding new features but they always get flagged and fixed very quickly. Honestly can't complain about much.

What business problems are you solving with the product? What benefits have you realized?

Identifying customers who fit the target audience; receive actionable results of leads with including their contact information, and a smart campaign management system to reach out these leads.

Cognism review by Agency
Agency
Validated Reviewer
Verified Current User
Organic
Reviewed On

Global contact coverage

What do you like best?

The depth and breadth of coverage. The privacy impact assessments that underpin Cognism's best practice approach to procuring and managing contact data. The accuracy of contacts. The customer service. Kris rocks.

What do you dislike?

Different UIs for refreshing contacts versus finding new ones.

What business problems are you solving with the product? What benefits have you realized?

Keeping our contact data up to date, part of GDPR best practice

Finding individuals in specialised roles on a global basis

Cognism review by Executive Sponsor in Translation and Localization
Executive Sponsor in Translation and Localization
Validated Reviewer
Organic
Reviewed On

Great platform for lead development and data maintenance

What do you like best?

Cognism is a great platform for top-of-funnel lead identification and development, as well validation of our existing database. The team has been extremely consultative and has actually delivered on their feature enhancement promises and timelines.

What do you dislike?

Initial feature set left a little to be desired but the product has grown more than expected in the time we have been a customer.

Recommendations to others considering the product

Quality of data and price is worth the switch

What business problems are you solving with the product? What benefits have you realized?

Top-of-funnel lead development, prospect data, and database maintenance.

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