The best thing about Communigator against market alternatives has to be the simple and intuitiveness of the platform. (And if it's not simple they have one of the best support teams I have experienced working with) I am able to build campaigns in a very short space of time, from uploading the audience, to creating the email, to distribution the whole process is incredibly quick. Yet, whilst it's so simple, this is not done at the expense of functionality. Communigator is jam packed with functionality, allowing you to create dynamic emails, manipulate groups, build web capture forms... There's so much you can do
In terms of building automated campaigns within Communigator, this again is achieved in a simple manner. I am able to set up trigger based campaigns that are designed to nurture and segment our prospects. This allows us to do 2 things:
1 - We can segment our audience according to similar interests. For example more recently we have been distributing a newsletter and we monitor, which articles the audience are interested in. Ultimately this delivers the insight we need to understand more about the audience, to ensure what we deliver is relevant and resonates
2 - Gator leads is our nurture saviour. The ability to identify companies who land on our website is great, but what we found was it's not enough. Using Gator leads to purchase an individual from that company to nurture... Now we're talking. This is exactly what we do. We determine the company, we identify the individual and we evaluate website engagement. Armed with this, we can deliver the right content, at the right time and to the right individual.
Oh yes... one more thing. The analytics and reports are informative and illustrative. I can literally pick up the reports directly from Communigator and drop them in to a Powerpoint, to present results back to the business. For me that shows the quality of reporting in the system. You don't need excel to produce graphs, it's all done for you in the platform.
I don't have too many things which I dislike about the system.
If I had to identify something it would probably be the Gator Leads element of the platform. Whilst as I explained it helps tremendously with lead generation, actually navigating the platform can be a bit difficult at first. However, the support team are more than helpful and will dedicate the time to walk you through it.
I also think that when you go on to the audience section and identify a specific individual, the layout and presentation of the information (engagement) could be presented better.
Communigator allows us to solve a number of business problems.
There are two key benefits that we focus on and have realised through the system...
1 - It enhances our lead generation efforts. From identifying prospects, segmenting them and then nurturing them until they are sales ready. It is a constant machine that feeds our pipeline.
2 - It allows us to maintain communication with our existing customers, to build loyalty and ultimately create advocates. We use the system to email our existing customers, but also to understand when they visit our website. What pages are they looking at? Insightful information we can pass to the sales team to present up-sell opportunities.