CommuniGator has really taken our marketing performance to the next level. We have a number of users across the business so it's hugely important that the functionality is user friendly. We have been very impressed with the introduction of Gator Creator as this takes out the html element that a lot of people understandably find difficult to structure.
The automation platform has allowed us to distribute real time emails to finely targeted audiences. This means we have tailored content being dispatched behind the scenes to try and nurture a lead. This also benefits our SEO strategy as we have more clients visiting bespoke landing pages on our website linked to each campaign.
Our account Manager is James Duncan and he has really helped us to understand the possibilities of CommuniGator and how best to implement them in line with our marketing strategy. Account management is extremely important with a platform used daily, so we have been very impressed with the levels they go to to make it work for you.
It's clear that they are looking to innovate year on year and I'm excited to see what they release next.
Our Sales team are now receiving real time notifications on 'Hot Leads' which enables them to act quickly on any potential interest from a client. We are fairly new to content automation as a business but it's very reassuring to know that we have regular engaging content being distributed to potential leads.
We have also seen a big improvement in usability from users across the business. This has made our email marketing more efficient s it's no longer something our users dread doing.