What do you like best?
- Trusted source to pull site traffic and as an apples to apples comparison across partners
- Reach / Frequency Tools
- Ability to pull up and print profiles by partner
- Ability to pull media traffic trends over time
- Ability to pull cross duplication across media partners
What do you dislike?
- Mobile tracking is still somewhat unreliable
- social platforms are not included
- some major networks are not included (e.g. Turn DMP)
- Reach/frequency tool only allows for input of demo uarantee targeting - we always see higher frequencies and reach when our campaign actually runs
Recommendations to others considering the product
Take a training class. There are so many features I still do not even know how to use after 5 years.
What business problems are you solving with the product? What benefits have you realized?
- Ability to compare and evaluate media partners with reliable data that can be compared apples to apples
- Ability to predict the impact/ reach/ frequency of our planned campaign before it runs