What do you like best?
I spend the majority of my time in Visibility Performance and I enjoy the top level progress metrics (moved onto the first page, dropped off the first page, moved into striking distance, no longer ranking, moved in/out first three positions, moved in/out position 1). These help me understand performance of created content and where there are areas of opportunity for clients. I enjoy the filtering options and the new calendar feature for setting view points. Being able to look at the search results helps me understand the competition better and how my clients websites are performing overall.
What do you dislike?
I have been enjoying the features of Conductor Searchlight thus far, I have not found anything to be lacking for my uses of the platform. I would like if data could be updated more frequently, instead of weekly, but this has not been a major hurdle for my use of the platform.
Recommendations to others considering the product
Spend time utilizing the many features Conductor Searchlight has to offer to ensure you are getting the full benefits of the platform. Understand your needs from the platform and find the features that can best improve your business and your clients needs.
What business problems are you solving with the product? What benefits have you realized?
Conductor Searchlight allows me to find areas of opportunity and growth for clients and ideate new content suggestions. I look at the search results to further investigate competition and how they are showing their content for improvement opportunities. I benefit from being able to further understand the industries of my clients through their performance. I'm improving rankings by understanding where keywords and respective pages are positioned in the search results and what the search results look like for each keyword.