Constant Contact is great, this system allows us to create very effective email marketing campaigns to increase sales and reach many potential customers.
Its interface is very nice and intuitive, which allows us to quickly learn to use this system. Creating a campaign is very easy because the system has a great variety of templates and we can choose the one that best suits our idea and edit it easily.
I like the simplicity with which we can segment our contacts, constant constact allows us to create different lists of contacts that we can easily select for sending email marketing campaigns.
We can incorporate different files, images, audios, videos and animations to our campaigns, this system allows us to upload different types of files and use them when we need it.
Constant contact has a very good reputation and is used by many companies, we can also integrate features with other systems like, wordpress, shopify, facebook, google among others ..!
Constant contact also allows us to perform analyzes on our sent campaigns and verify the percentages of clicks made, bounces, openings etc. this helps us to constantly improve our shipping strategy.
This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
It is a very effective tool to promote any type of product, company, project or idea. The investment will depend on our number of contacts, which is why I believe it is suitable for small, medium and large companies.