Constant Contact

Constant Contact

(1866)
3.8 out of 5 stars

Constant Contact introduced the first email marketing tool for small businesses, nonprofits, and associations in 1998. Today, the company helps hundreds of thousands of customers worldwide find marketing success through the only all-in-one online marketing platform for small organizations.

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Constant Contact review by <span>Jessie P.</span>
Jessie P.
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Good but needs work

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What do you like best?

Nice, Clean designs with best send times

What do you dislike?

Templates are rigid & mobile needs work

Recommendations to others considering the product

The basics are there, but I recommend utilizing all marketing best practices when designing campaigns. The emails can look tacky if not designed thoughtfully. Also be careful when inserting images - make sure the resolution is high enough (screenshots don't always turn out well), and be prepared for layouts that don't allow much movement of images. I suggest stocking your library with all the media you use consistently, eg: logos, visuals, box text, etc so that you can easily pull from that stock when designing. It saves you time and effort when you don't have to hunt around for that one picture. Something I think very important is how the campaign will look on different screens: mobile, desktop, tablet, etc. For example you often don't see the color border when viewing on mobile, although it appears on a desktop. If the color scheme plays into your design in an important way, try to include it in the background, photos, or text you use instead.

What business problems are you solving with the product? What benefits have you realized?

Easily mails to thousands of contacts, with best send time option which is very handy. It's great for getting our message out as a nonprofit because we can electronically send our newsletters and updates to our supporters.

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Constant Contact review by <span>Victoria S.</span>
Victoria S.
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Easy Use, but Slightly Outdated

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What do you like best?

The ability to keep thousands of business contacts on hand whenever and wherever we need them. Allows user(s) to connect a contact form to WordPress for bloggers. Shows all activity and reports on active members within your list of contacts, as well as how many emails were opened versus the number of emails in your marketing blast. Constant Contact also has free webinars and classes for business people, which is great for people looking to grow their business. Emails can be formatted to fit computer- based and mobile- based online reading. I can also look up singular members by phone number, first and/or name, or email address.

What do you dislike?

The software and format is slightly outdated, compared to other modern clouds and records websites. Also lacks a few simple features within the program, such as providing direction to the user. (I.e., after entering a single contact, the user is directed to a single information page of the contact they just entered, and provides no options as to what could happen next; such as entering another contact, going to the home page, or information revision.)

Entering contacts is easy one-by-one, but software has minimal tutorials on how to use the program for beginners. It took me a while to figure out how to enter many contacts at the same time, rather than one at a time. When you have several hundred new contacts to enter, it can take a while to have to redirect to four pages before

Recommendations to others considering the product

It's easy to use and inexpensive, as far as these types of programs go.

What business problems are you solving with the product? What benefits have you realized?

I love that I can look up information per contact whenever I need it, and connecting to WordPress is a fantastic way to keep up with new people in my blogspace.

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Constant Contact review by <span>Ryan S.</span>
Ryan S.
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What do you like best?

Constant Contact was so much easier to use than a mail merge because the platform allowed us to input all emails into one folder and populate successive emails with the addresses. We were also able to monitor our research participant engagement through tracking whether or not they opened emails, which we needed to be able to do.

What do you dislike?

The one issue we experienced was that the emails were often getting sent to our participants' second tier or junk emails. We are not sure why this happened, but it forced us to ask the research participants to add our email addresses to their contact lists since they needed to be receiving these emails. I'm not sure why this was (maybe the spam filter recognized a mass email), but functionality to prevent this would make Constant Contact the perfect platform.

What business problems are you solving with the product? What benefits have you realized?

Sending mass emails quickly and efficiently while tracking whether our research subjects are actually opening the emails we send them.

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Constant Contact review by <span>Michael P.</span>
Michael P.
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What do you like best?

Great email builder, arguably much more developer friendly than Mailchimp (although Mailchimp is much friendlier for casual users) as well as very deep A/B testing capabilities that rival Mailchimp.

What do you dislike?

For new clients starting with a small list, the "free trial" time is limited, and will start generating operating costs much sooner than using Mailchimp's unlimited free period that grows with the list size. Send times seem to be a bit longer than Mailchimp at times, and the UI can be a bit more laggy and have more frequent down-times.

Recommendations to others considering the product

Considering the competitors, there really isn't a silver bullet that Constant Contact provides over the rest, but it's a solid product at a competitive price. Not the greatest when your just trying out a new or small email list and want to play around for a few months since the trial is limited.

What business problems are you solving with the product? What benefits have you realized?

Constant Contact solves generally all the same email marketing problems that other providers do, although it's had more time to mature compared to Mailchimp so the feature set is larger. Some of our clients prefer to use Constant Contact given it's been around for longer and is perceived as the industry standard for larger corporations. No additional benefits in actuality have been realized.

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Constant Contact review by <span>Gail T.</span>
Gail T.
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Constant Contact not my fave

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What do you like best?

Replication works well. Changing items in the library works well, even after message sent. Figuring that out the first time was difficult.

That login is saved in computer so login is easier.

What do you dislike?

Cost. Can't create own email appearance, only choose from their designs. Not enough free art. That most recent upload isn't automatically at the top for linking in email message. I tie to a PDF e-newsmagazine. Wish I could take out some of the air in the facing email that has the link to the PDF.

Recommendations to others considering the product

Investigate all products to find the one that will reach the most of your potential subscribers. Many ISPs automatically block Constant Contact emails.

Be systematic in naming your messages so they stay chronological. Be systematic in naming your images so you can sort them.

What business problems are you solving with the product? What benefits have you realized?

Communicating with many; ISPs are so restricted. Having similarity in message appearance for branding. Having single place that email addresses are held to facilitate message distribution.

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Constant Contact review by <span>Abigail H.</span>
Abigail H.
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Consistently ... Constant Contact

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What do you like best?

Constant Contact recently went through a user interface upgrade, which is a huge improvement over its old integration. The "Campaigns" page keeps all of your campaigns neatly in one place, and shows click and open rates right in one screen. You can also now quickly archive newsletters when, in the past, that was not an option.

Constant Contact is robust and has a nice event registration integration. You can sell tickets to an event or workshop right from Constant Contact, so it is also easy to manage mailing lists. The reporting function is also a nice visual and allows you to see what is performing, and what is underperforming.

What do you dislike?

Constant Contact is a robust platform for email marketing. They are also one of the oldest email marketing platforms, and it often shows. In a word: buggy. For example, the autosave options can malfunction, which means you can lose content. Downloading your invoices can also be clunky, and it takes many clicks to print one invoice. Removing formatting to reformat text from another program (such as Google Docs, Pages, or Microsoft word) also frequently malfunctions.

Recommendations to others considering the product

Explore your options. Constant Contact has been in the business for awhile and chugs along, doing its job. However, newer companies have popped up in the last two or three years that may offer your company more features and a newer UI.

What business problems are you solving with the product? What benefits have you realized?

Constant Contact allows me to send out mass emails to a lot of constituents in a short amount of time. I am able to send information quickly and with low bounce rates.

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