1 - Simple and straightforward
As a small branding/content agency, We always look for different platforms to help us with management, scheduling, analytics and other stuff. Most of this platforms are bloated, full of features that we have no ideia how to use and pay to use features that makes our experience frustrating.
Contentools is a rare exemple where we use every feature all the time, there is no overcomplicated or pay to use feature. We literally use everything, from the strategy to the analytics.
2 - Collective mindset that scales our production
Suddenly content marketing is not scary anymore! The platform centralizes and connects every stage of the content cycle ->Ideas -> Production -> Scheduling -> Analysis. Through the platform we build teams of talented writers and content managers that are experienced in generating content about my clients core business. Thanks to Contentools we can deliver faster and with more efficiency.
3 - Customer Success Team
They are great, Ricardo was able to solve every single problem I had. Thanks for the patience man.
Also i would like to point out the knowledge I obtained trough our meetings.
Most of the issues we had were efficiently solved by the support team.
The biggest issue we had is trouble to sell inbound marketing plans for our clients, maybe because our core business is branding. I would suggest that Contentools would invest more on content for partner agencies. This way their partners would sell more and they would get more clients.
1 - Content Ideas and content approval - Our team works with the client inside Contentools to keep the content flow.
2 - Setup the content production and scheduling
3 - Building teams of content producers
4 - Analytics