Conversant

(12)
2.8 out of 5 stars

Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people.

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Showing 12 Conversant reviews
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Conversant review by <span>Chris P.</span>
Chris P.
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Conversant for Non-Converter Remarketing

What do you like best?

Easy to set up. Easy integration. Responsive reps.

What do you dislike?

The reporting feature lacks the depth of understanding you would want for analyzing your strategies. The customization is minimal, and you can't segment certain things such as view vs. click conversions. Additionally, we were only able to utilize a single conversion goal to track against, even though it would be great to understand the effect on secondary objectives.

Recommendations to others considering the product

Good out of the box option for a smaller organization who are only looking for tracking singular goals.

What business problems are you solving with the product? What benefits have you realized?

It allowed us to reach identified prospects in locations not available through FB or Googled at efficient CPMs.

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Conversant review by <span>Paige G.</span>
Paige G.
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Conversant left me disappointed

What do you like best?

The only positive I can see from Conversant is that it's an additional revenue source for advertising. It typically has delivered a higher eCPM for me than AdSense, but its integration was exhausting. We can only use Conversant on about half of our webpages because of a security issue.

What do you dislike?

I spent hours working with our webdev team to put ads on a new registration page (SSL-enabled). Even with emails going back and forth with Conversant's support team, sending them screenshots of our source coding, and trying everything in book, a Conversant member finally got back to me and said they don't have any third party creative code for secured webpages yet. After hours of communication.

In 2015, who doesn't enable creatives for secured pages? A business day was wasted for my team.

Recommendations to others considering the product

If your webpage starts with "https://" then just walk away. Conversant will not enable third party creatives for your site.

What business problems are you solving with the product? What benefits have you realized?

We aren't necessarily solving any problems, but just adding to our revenue stream. Conversant does deliver a few quality advertisements, but as with AdSense, you need to be generating at least 10 million impressions a month to see anything other than droll ads.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Conversant review by <span>Rick S.</span>
Rick S.
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Great Ad Serving

What do you like best?

The ability to quickly change and A/B test ads and creatives. We also have been using Conversant for rich media XML driven HTML5 ads, we were able to quickly do A/B testing on the ads, and find out which of our segments liked what type of ads. From that we have been able to increase conversions, but also bring down the cost of our ads.

What do you dislike?

Out of the box, it was a little hard to get up to speed on all that it offered

What business problems are you solving with the product? What benefits have you realized?

Great reporting, plus it has allowed us to create ads that truly reach the users we want to reach. We

Conversant review by Industry Analyst / Tech Writer in Marketing and Advertising
Industry Analyst / Tech Writer in Marketing and Advertising
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My advertising agency ran an OLA campaign with Conversant to reach in-market shoppers

What do you like best?

Conversant was able to reach a wide audience and we reached the desired scale of our campaign. Conversant also is able to add on audience qualifiers such as behavioral and demographic attributes and this helped us target in-market shoppers. Conversant allowed us to provide considerable detail as to what we were looking for out of their audience targeting capabilities.

What do you dislike?

While Conversant was able to target a broad scale, the audience they reached wasn't the most qualified in-market shoppers.

Recommendations to others considering the product

Running a test with Conversant to determine whether they are able to hit the audience you are looking to target would be my recommended approach. I think their performance will vary from brand to brand, depending on your campaign goals

What business problems are you solving with the product? What benefits have you realized?

We utilized Conversant as a partner to target in-market shoppers and Conversant allowed us to give them a very personalized audience that we wanted to reach.

Conversant review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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CPA partner

What do you like best?

The ability to purchase on a CPA, retail data, depth of data. Insight reports, quick reply to emails. Works well on both last touch and attribution conversions

What do you dislike?

Lots of product offerings that can get confusing. Does not perform as well on CPM and CPC bases. Sometimes hard to clear budget due to the fact that we only spend on a CPA

Recommendations to others considering the product

Easy to use, lots of data. Good for B-to-C clients. Lots of good retail data

What business problems are you solving with the product? What benefits have you realized?

Sales we are a DR agency sales are the primary goal of most of our clients. Yes there are one of our top performers MoM

Conversant review by User
User
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Read your contract, every word of it, then go somewhere else.

What do you like best?

Conversant has a good share of the higher end brand affiliate market (Verizon, etc) many of which are exclusive to their CJ platform.

What do you dislike?

A lawyer I used to work with once described them as "cunning", which is an accurate description of how they do business. Most of the time, people act in good faith and present themselves that way during negotiations - not Conversant. They're ruthless, smart and not always honest about their intentions.

Recommendations to others considering the product

Unless there's no other choice (meaning your client is exclusive) run far, far away. If there is no other choice, negotiate very carefully and DO NOT sign their stock terms without redlining them. They'll say they don't negotiate terms, but they do.

What business problems are you solving with the product? What benefits have you realized?

Monetization of publisher email lists and other affiliate channels. The benefit was having a good offer to send (Verizon)

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