What do you like best?
The only positive I can see from Conversant is that it's an additional revenue source for advertising. It typically has delivered a higher eCPM for me than AdSense, but its integration was exhausting. We can only use Conversant on about half of our webpages because of a security issue.
What do you dislike?
I spent hours working with our webdev team to put ads on a new registration page (SSL-enabled). Even with emails going back and forth with Conversant's support team, sending them screenshots of our source coding, and trying everything in book, a Conversant member finally got back to me and said they don't have any third party creative code for secured webpages yet. After hours of communication.
In 2015, who doesn't enable creatives for secured pages? A business day was wasted for my team.
Recommendations to others considering the product
If your webpage starts with "https://" then just walk away. Conversant will not enable third party creatives for your site.
What business problems are you solving with the product? What benefits have you realized?
We aren't necessarily solving any problems, but just adding to our revenue stream. Conversant does deliver a few quality advertisements, but as with AdSense, you need to be generating at least 10 million impressions a month to see anything other than droll ads.