What do you like best?
What I love most is that a subscriber can be given different tags based on links they've clicked, forms they've filled out, etc. And then those tags are available for segmentation.
They just unveiled a new visual automation tool. It's pretty powerful and it really helps visualize the paths customers are taking through our email sequences.
What do you dislike?
I dislike that some simple things are missing from their offerings. For example, it's impossible to add a few radio buttons to an email signup form and have those trigger some tags.
If you're coming from MailChimp, you may notice a few things that seemed super easy on MailChimp that are just missing on ConvertKit. But other than that, it really is a pretty decent platform.
Recommendations to others considering the product
It's a relatively new player, and their focus is on simple emails. If you want fancy-ish templates and integrations with a million other services, MailChimp might be better for you. But if you're looking for a low-cost entry into subscriber/tag-based services, and don't need anything terribly flashy, ConvertKit is certainly worth considering.
What business problems are you solving with the product? What benefits have you realized?
We're sending our email marketing through ConvertKit. We've seen it help us organize our subscriber list, gain new subscribers, and communicate with them (mostly) easily and quickly.