What do you like best?
Building informative KPI reports quickly and easily.
With Cooladata we are now able to segment users by attribution source and explore the different segments customers journey.
Using the out of the box integrations, we are able to determine marketing campaign performance, ROI and users LTV.
Great support and customer success team.
What do you dislike?
Cooladata provides deeper insights but for more complex reports you need to get familiar with CQL.
Documentation is sometime not intuitive.
What business problems are you solving with the product? What benefits have you realized?
The cohort and funnel reports allow us to easily identify certain patterns with our customers, making it easy to do conversion and retention analysis, identify trends, preferences and issues with our flow.
Optimizing marketing campaigns based on the users attributed from these campaigns behavior and ROI.
Transaction reporting and one "single source of the truth" dashboards.