Crimson Hexagon
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Crimson Hexagon

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4.5 out of 5 stars
47 9.0 / 10
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Crimson Hexagon’s ForSight™ empowers marketers and market researchers to listen to online conversations and understand the opinions of consumers, shoppers, and audiences expressed on social media.
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Crimson Hexagon Reviews (47)

  • As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category.... Read More
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    Benjamin D.
    Agency in Marketing and Advertising
  • The ability to train the tool on how to categorize sentiment. This gives Crimson Hexagon an advantage over the other great tool, Radian 6, which as far as I know only... Read More
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    Jackline M.
    User in Market Research
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A great tool if you want to look at social data beyond face value

What do you like best?

The Opinion monitor - it has given me the ability to structure social data in the most sophisticated way I have come across, meaning I can dive into data beyond the usual volumes and automated sentiment that is the prerequisite in most social analysis tools. For example I can quantify the share of voice on a particular conversation/brand/topic of interest or delve into the the drivers of why something is positive or negative. This feature includes auto-categorisation of data using the advanced linguistic algorithm: categories can be created dependent on how I see the data, a sample is trained for each category and when sufficient enough it will categorise the rest.

What do you dislike?

I had an initial problem with the timings of setting up monitors, possibly based on my experiences with other social media analysis tools which usually were quicker to set up. However once I appreciated the unique way the tool works and the level of detail I can go into, I soon overcame the "input query, see numbers" attitude.

What business problems are you solving? What benefits have you realized?

In an agency environment, the pace of work can be very quick, especially when it's pitch time. What this tool enables us to do is bring timely quality of social data beyond volumes, structured by us as analysts and strategists - to produce insights which are meaningful and stand out to our clients or potential clients.

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Crimson Hexagon has better data but tedious process

What do you like best?

Crimson Hexagon is very much customizable with the ability to identify and eliminate noise where we believe there is unnecessary data. It also helps to clearly define the keywords that we believe would be relevant and also track channels that are relevant. The possibilities with setting up "monitors" are huge. This makes it very valuable and helps to ensure data health. It also allows for us to train the monitors to identify the right kind of sentiment.

What do you dislike?

Setting up monitors can be tricky and sometimes it is left to user interpretation which adds some level of risks to the data you are trying to pull. It still has a lot of noise and training the monitor can be hard.

Recommendations to others considering the product

This is still a platform that is learning to understand social media platforms. While they do have powerful web crawlers, social media is a tricky medium where accuracy may not always be possible to achieve. However, one good thing about them is that they are constantly trying to evolve.

What business problems are you solving? What benefits have you realized?

Most of time, I have used the data to use in econometric models to control for the clients social media presence. We have tried several social media sources like Radian 6, Social Radar but have found that Crimson Hexagon data seems to perform much better in the model. We are able to provide a read on it that helps the client get a feel for how they are doing socially.

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Powerful, Flexible, User-friendly, and Altogether Invaluable Tool for Market Research

What do you like best?

When there are so many features that work so well, it's hard to know where to start.

Crimson Hexagon's ForSight platform is very powerful, adaptable, easy to understand, and just endlessly useful. Coming from a medium sized corporation, I can't imagine a large organization conducting market research on the social web without it.

The breadth of the dataset across social networks, the years' worth of historical data, the deep network analysis of the Affinities/Segments feature, the ability to track topics and trends across time - each of these features alone would be enough, but together they create an indispensable tool for businesses looking to identify opportunities in the marketplace. Plus, it all comes in an intuitive, slick, user-friendly interface.

I have personally built over a hundred monitors for our company and clients that range from the very simple to the very complex, which translates to easily two hundred plus hours of usage. The customization it offers to...

What do you dislike?

Demographic data could definitely go deeper; at the moment it's limited to gender analysis and volume by country or US state. There are some seemingly basic controls missing, such as the ability to sort post lists (by date, by source, by category - any of these would be very helpful). It would be nice if filters could be applied to every section, including Twitter, Authors, and Affinities. Sometimes you have to work to filter out spambot accounts on Twitter: even if the accounts are now suspended, their tweets remain in Crimson Hexagon's archives. But that might just be a natural hazard of working with Twitter.

Recommendations to others considering the product

If you plan to make extensive use of it, I recommend having an expert on your team who is capable of wielding it to its full capabilities, both on the build and analysis side. It's pretty intuitive for casual users, but the cleanest, richest, most precise data will come from someone who understands ForSight's capabilities from experience. Support is also great at answering questions about its abilities the extent that is necessary.

Also, this is not a "fire and forget" tool. Using it requires an ongoing investment of time, which should be a priority. We have had internal teams request monitors, only to admit that they "never found the time" to look at the results.

What business problems are you solving? What benefits have you realized?

We have used Crimson Hexagon's ForSight platform for so many purposes it's hard to keep track of them all. Market research, publicity outreach to influencers, identifying keywords for metadata optimization, acquisition research, ad/publicity campaign tracking, evaluation of the social platforms of prospects, finding popular blogs and forums and places of "deeper" conversation - the list goes on. We've even used it, internally and externally, just to impress people with the insights we're capable of mining. When people see what you can discover with this tool, they know you're serious about utilizing social.

We have impressed clients, improved marketing and publicity campaigns, and gained a better understanding of dozens of markets and communities thanks to ForSight.

I should note that we do not use it for brand management, sentiment analysis, or social monitoring, simply because those functions do not make sense for our uses (we are a B2B company and have little direct...

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Industry leader for mining meaningful social insights

What do you like best?

The most appealing feature of Crimson Hexagon is the fact that you can actually

train the tool to code sentiment and conversations in the context of your brands

conversation in the social space. The ability to customize each monitor to meet the needs

of your organization makes Crimson a powerful tool. The customer support and account guidance

goes above and beyond to ensure successful end results.

What do you dislike?

Sometimes new monitors take a little bit of time to load in because of how robust the data is, so lowering the levels of measurement helps if you need data in a hurry. Also, the way that the set-up of new monitors can be a bit cumbersome. It's something they have identified as an opportunity and are working on updating.

Recommendations to others considering the product

Really look at the commitment you've made to social listening. If you've dedicated resources to it, Crimson Hexagon is a good fit. It's not a set up once and walk away type of tool. To keep the accuracy as high as possible, monthly maintenance is needed.

What business problems are you solving? What benefits have you realized?

I think with every company that's listening to social media, the ask is to make sense of social data mined. Crimson Hexagon helps companies realize what their customers are saying beyond basic brand mentions.

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Easy Access to Social Media based Topical Analysis

What do you like best?

Easy access to social media analysis and large volumes of social media content. We're a market research company that uses this type of data for research based insights. The easy access to this content allows us to use their simple to use internal tools along with our own internally developed solutions to produce excellent information for our clients. It's easy to use. That certainly helps.

What do you dislike?

It's a fairly expensive solution for the market research industry vs. our other market research software.

Recommendations to others considering the product

Make sure that you know what you are looking for in this space. There are many different approaches to social media analytics. This works extremely well for us as market researchers, but may not be as useful to others who are looking for ways to engage with rather than measure social media content.

What business problems are you solving? What benefits have you realized?

We are on the constant "look-out" for access to online content that we don't have to gather ourselves. The ability to grab social media content for market research insight purposes is not easy. This software has allowed us to bridge the gap between the solutions we've built ourselves and the need to gather social media and online content easily and quickly.

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