The ability to specify custom labels & classifications (categories in Crimson parlance) is central to a business consultancy work because our analysis of the same data depends on the question we are answering.
Being language agnostic is a key differentiator that allows us to work with information irrespective of its language whether it's French, Arabic, or Mandarin Chinese.
Crimson allows us to create a fuller analysis and picture by going beyond social media data and uploading customs sets of data.
Frequent updates and feature additions that address both the marketing crowd and the research crowd.
Need added flexibility within the tool to train and modify data sets in bulk.
Missing statistical measures of the results of the algorithm to validate specific runs.
If you are looking for deep analysis of the data (social media or other text) , Crimson Hexagon has few contenders in the commercial space.
Help businesses hear the voice of the customer in the volumes of available unstructured textual data.
Customer Experience Improvement / Market Research