Crimson Hexagon
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Crimson Hexagon

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4.5 out of 5 stars
50 9.0 / 10
Crimson Hexagon’s ForSight empowers marketers and market researchers to listen to online conversations and understand the opinions of consumers, shoppers, and audiences expressed on social media.
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Crimson Hexagon Reviews (50)

  • As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category.... Read More
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    Benjamin D.
    Agency in Marketing and Advertising
  • The ability to train the tool on how to categorize sentiment. This gives Crimson Hexagon an advantage over the other great tool, Radian 6, which as far as I know only... Read More
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    Jackline M.
    User in Market Research
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Lots of valuable features, but some room to grow

What do you like best?

Love being able to run so many different monitors simultaneously, and compare results within a given monitor. Also appreciate the different kinds of monitors: we were super excited about being able to train opinion monitors, but find we use the social account and buzz monitors most often for quick analysis or real time tracking. Great visualizations, as well, and very helpful customer service. Twitter analysis is fantastic.

What do you dislike?

Sometimes monitor results are quite slow to load. News and blog results seem very incomplete. And, despite repeated requests, we still can not search for tweets by destination URL, which is really frustrating, because the Twitter analytics are otherwise wonderful.

Recommendations to others considering the product

It's very powerful, but be sure you articulate your needs very clearly during the demo phase so you can see what it really does and whether it's a match.

What business problems are you solving? What benefits have you realized?

We are able to monitor several client accounts or issues at once, and have instant access to month over month results and comparisons. We can export data in various forms, from charts and graphs to excel spreadsheets. We love the total audience figures and some of the visualizations. They make our reports feel substantial and well researched.

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A great tool if you want to look at social data beyond face value

What do you like best?

The Opinion monitor - it has given me the ability to structure social data in the most sophisticated way I have come across, meaning I can dive into data beyond the usual volumes and automated sentiment that is the prerequisite in most social analysis tools. For example I can quantify the share of voice on a particular conversation/brand/topic of interest or delve into the the drivers of why something is positive or negative. This feature includes auto-categorisation of data using the advanced linguistic algorithm: categories can be created dependent on how I see the data, a sample is trained for each category and when sufficient enough it will categorise the rest.

What do you dislike?

I had an initial problem with the timings of setting up monitors, possibly based on my experiences with other social media analysis tools which usually were quicker to set up. However once I appreciated the unique way the tool works and the level of detail I can go into, I soon overcame the "input query, see numbers" attitude.

What business problems are you solving? What benefits have you realized?

In an agency environment, the pace of work can be very quick, especially when it's pitch time. What this tool enables us to do is bring timely quality of social data beyond volumes, structured by us as analysts and strategists - to produce insights which are meaningful and stand out to our clients or potential clients.

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Crimson Hexagon has better data but tedious process

What do you like best?

Crimson Hexagon is very much customizable with the ability to identify and eliminate noise where we believe there is unnecessary data. It also helps to clearly define the keywords that we believe would be relevant and also track channels that are relevant. The possibilities with setting up "monitors" are huge. This makes it very valuable and helps to ensure data health. It also allows for us to train the monitors to identify the right kind of sentiment.

What do you dislike?

Setting up monitors can be tricky and sometimes it is left to user interpretation which adds some level of risks to the data you are trying to pull. It still has a lot of noise and training the monitor can be hard.

Recommendations to others considering the product

This is still a platform that is learning to understand social media platforms. While they do have powerful web crawlers, social media is a tricky medium where accuracy may not always be possible to achieve. However, one good thing about them is that they are constantly trying to evolve.

What business problems are you solving? What benefits have you realized?

Most of time, I have used the data to use in econometric models to control for the clients social media presence. We have tried several social media sources like Radian 6, Social Radar but have found that Crimson Hexagon data seems to perform much better in the model. We are able to provide a read on it that helps the client get a feel for how they are doing socially.

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Essential tool for MBAs

What do you like best?

I use Forsight to assist MBA students on major consulting projects at the University of Michigan.. It is an excellent combination of data availability and easy-to-learn analytic tools. Unlike some competitors, Forsight allows these student consultants to define their own keyword searchs and learn what works as they go. Since it's language-neutral and has a worldwide scope, for the first time our international consulting projects have a way of accessing customer behavior on a global scale. We are definitely impressing our sponsors with this tool.

What do you dislike?

I would like to see administrative functions improved - at present I must ask for "build status" each time I add a new user. Also, I'd like to see a better more responsive way to report technical glitches. The present system steers me to forums but does not allow for quick reporting of more serious problems.

What business problems are you solving? What benefits have you realized?

There are two main benefits to Crimson Hexagon's Forsight for us: first, we are able to address many sponsors direct requests for social media analysis. Secondly, we are able to open an entire universe of consumer behavior to students who previously had limited access to survey subjects. Compared to the usual student survey, Forsight allows more sophisticated qualitative analysis, as well as significant trend analysis, and breakdown of responses by geography. The graphics are useful and informative.

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Powerful, Flexible, User-friendly, and Altogether Invaluable Tool for Market Research

What do you like best?

When there are so many features that work so well, it's hard to know where to start.

Crimson Hexagon's ForSight platform is very powerful, adaptable, easy to understand, and just endlessly useful. Coming from a medium sized corporation, I can't imagine a large organization conducting market research on the social web without it.

The breadth of the dataset across social networks, the years' worth of historical data, the deep network analysis of the Affinities/Segments feature, the ability to track topics and trends across time - each of these features alone would be enough, but together they create an indispensable tool for businesses looking to identify opportunities in the marketplace. Plus, it all comes in an intuitive, slick, user-friendly interface.

I have personally built over a hundred monitors for our company and clients that range from the very simple to the very complex, which translates to easily two hundred plus hours of usage. The customization it offers to...

What do you dislike?

Demographic data could definitely go deeper; at the moment it's limited to gender analysis and volume by country or US state. There are some seemingly basic controls missing, such as the ability to sort post lists (by date, by source, by category - any of these would be very helpful). It would be nice if filters could be applied to every section, including Twitter, Authors, and Affinities. Sometimes you have to work to filter out spambot accounts on Twitter: even if the accounts are now suspended, their tweets remain in Crimson Hexagon's archives. But that might just be a natural hazard of working with Twitter.

Recommendations to others considering the product

If you plan to make extensive use of it, I recommend having an expert on your team who is capable of wielding it to its full capabilities, both on the build and analysis side. It's pretty intuitive for casual users, but the cleanest, richest, most precise data will come from someone who understands ForSight's capabilities from experience. Support is also great at answering questions about its abilities the extent that is necessary.

Also, this is not a "fire and forget" tool. Using it requires an ongoing investment of time, which should be a priority. We have had internal teams request monitors, only to admit that they "never found the time" to look at the results.

What business problems are you solving? What benefits have you realized?

We have used Crimson Hexagon's ForSight platform for so many purposes it's hard to keep track of them all. Market research, publicity outreach to influencers, identifying keywords for metadata optimization, acquisition research, ad/publicity campaign tracking, evaluation of the social platforms of prospects, finding popular blogs and forums and places of "deeper" conversation - the list goes on. We've even used it, internally and externally, just to impress people with the insights we're capable of mining. When people see what you can discover with this tool, they know you're serious about utilizing social.

We have impressed clients, improved marketing and publicity campaigns, and gained a better understanding of dozens of markets and communities thanks to ForSight.

I should note that we do not use it for brand management, sentiment analysis, or social monitoring, simply because those functions do not make sense for our uses (we are a B2B company and have little direct...

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