Crimson Hexagon

Crimson Hexagon

49 ratings
4.5 out of 5 stars
549.010
Crimson Hexagon’s ForSight empowers marketers and market researchers to listen to online conversations and understand the opinions of consumers, shoppers, and audiences expressed on social media.
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Crimson Hexagon Reviews (54 reviews)

  • As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category....Read More
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    Benjamin D.
    Agency in Marketing and Advertising
  • The ability to train the tool on how to categorize sentiment. This gives Crimson Hexagon an advantage over the other great tool, Radian 6, which as far as I know only...Read More
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    Jackline M.
    User in Market Research
G2 Crowd User: Nathan H.
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Crimson Hexagon - a flexible, intuitive, and powerful tool for social media monitoring and analytics

What do you like best?

Crimson Hexagon’s ForSight platform provides a range of options to meet many social media monitoring needs. Because it provides instant access to historical data, it can be used to quickly pull data on an as-needed basis. For more intensive, long-term monitoring, its opinion monitors can be trained to refine data collection and analysis.

The platform provides simple and clean visualizations, but you can also download the raw data in Excel. This is particularly useful for running additional analyses offline, integrating the social media data with other data, and producing visuals in your company’s format.

What do you dislike?

The opinion monitors are a great tool, but they can be hard to get off the ground because they require careful set-up and training over time. There are a number of useful features that are specific to Twitter – most shared posts, top authors, top mentions – that would be nice to have for other data sources, but that may be a function of the data and not Crimson Hexagon’s capabilities.

What business problems are you solving? What benefits have you realized?

We needed to track conversation around a diverse and evolving set of topics, across a number of states. Using Crimson Hexagon, we have been able to collect reliable, specific data on all of these topics and geographies. It has helped us better understand both what people are talking about and who is involved in the conversation so we can respond with relevant messages and reach out to the right people.

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G2 Crowd User: Stacey C.
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Crimson Hexagon provides comprehensive, reliable, customizable social media analytics

What do you like best?

Crimson Hexagon’s ForSight platform provides strong coverage of many social media data sources, ranging from the standard Twitter and Facebook to news sources and Instagram. Its clear user interface makes it easy for new users to build monitors that include a customized mix of data sources, search terms, and filters (e.g., geography, language). Best of all, the platform provides historical data, allowing users to create new monitors on a flexible basis and still view long-term trends.

Moreover, Crimson Hexagon’s support team is great. They respond quickly to all questions and work very hard to meet customers’ particular needs.

What do you dislike?

Because the platform is so powerful, it can sometimes pull in irrelevant data if the monitor has not been carefully refined. It is easy to exclude irrelevant data by adding filters to the search terms, but without some maintenance, users may accidentally pull in too much data.

What business problems are you solving? What benefits have you realized?

We are monitoring a number of different topics in particular geographies to better understand who is driving the discussion and what they are saying. Crimson Hexagon allows us to quickly look at each topic to gain an initial understanding of the conversation, and then has the power to dive deep into specific aspects of the discussion. We have used the data to gather knowledge, improve our social media tactics, and provide compelling evidence for communications.

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G2 Crowd User: Sarah M.
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A great tool for conducting top level analysis, enhanced by customer-oriented focus of company

What do you like best?

Crimson Hexagon provided an excellent way for us to gain a broad overview of the topic we were monitoring (an election taking place overseas), as well as track opinion about a variety of specific issues related to that topic.

For us, one of the most compelling reasons to try out Crimson Hexagon was the ability to sort analysis by location. While there are still a lot of limitations in obtaining accurate geographical-based breakdowns due to the need of users to self-identify their location, this feature was useful in allowing us to filter out all those users who identified as being outside our target country, thereby eliminating a lot of "noise" in the conversation.

I also really appreciated Crimson Hexagon's ongoing product development cycle, which definitely makes it feel like a product that is very responsive to customer feedback and keen to integrate features that are of value to its customers.

What do you dislike?

Despite a multitude of platforms available to search (and checked accordingly), our results were nearly 100% from Twitter, with a very tiny minority from Facebook. I was unable to easily find an answer for why this was the case, or a method for how (or if) I could expand the results.

Additionally I would have liked a way to explicitly tag a post as spam and be able to filter it (or similar posts) out of search results.

What business problems are you solving? What benefits have you realized?

Our "problem" essentially was wanting to have a better understanding of what the public was saying on social media around a specific election and the feedback about various aspects of the process leading up to, and on election day. Crimson Hexagon really allowed us to measure the conversation taking place around a lot of different topic areas, which was important in determining how much to "weigh" the value of that discussion. For example, certain topics that appeared to be more controversial in the way they were covered by the traditional press, came across differently through social media channels. With the ability to categorize the tweets in our search results, we could filter out those that were more speculative, and instead focus on those with more substance and specifics mentioned.

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G2 Crowd User: Nicole L.
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Lots of valuable features, but some room to grow

What do you like best?

Love being able to run so many different monitors simultaneously, and compare results within a given monitor. Also appreciate the different kinds of monitors: we were super excited about being able to train opinion monitors, but find we use the social account and buzz monitors most often for quick analysis or real time tracking. Great visualizations, as well, and very helpful customer service. Twitter analysis is fantastic.

What do you dislike?

Sometimes monitor results are quite slow to load. News and blog results seem very incomplete. And, despite repeated requests, we still can not search for tweets by destination URL, which is really frustrating, because the Twitter analytics are otherwise wonderful.

Recommendations to others considering the product

It's very powerful, but be sure you articulate your needs very clearly during the demo phase so you can see what it really does and whether it's a match.

What business problems are you solving? What benefits have you realized?

We are able to monitor several client accounts or issues at once, and have instant access to month over month results and comparisons. We can export data in various forms, from charts and graphs to excel spreadsheets. We love the total audience figures and some of the visualizations. They make our reports feel substantial and well researched.

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G2 Crowd User: Manvir S.
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A great tool if you want to look at social data beyond face value

What do you like best?

The Opinion monitor - it has given me the ability to structure social data in the most sophisticated way I have come across, meaning I can dive into data beyond the usual volumes and automated sentiment that is the prerequisite in most social analysis tools. For example I can quantify the share of voice on a particular conversation/brand/topic of interest or delve into the the drivers of why something is positive or negative. This feature includes auto-categorisation of data using the advanced linguistic algorithm: categories can be created dependent on how I see the data, a sample is trained for each category and when sufficient enough it will categorise the rest.

What do you dislike?

I had an initial problem with the timings of setting up monitors, possibly based on my experiences with other social media analysis tools which usually were quicker to set up. However once I appreciated the unique way the tool works and the level of detail I can go into, I soon overcame the "input query, see numbers" attitude.

What business problems are you solving? What benefits have you realized?

In an agency environment, the pace of work can be very quick, especially when it's pitch time. What this tool enables us to do is bring timely quality of social data beyond volumes, structured by us as analysts and strategists - to produce insights which are meaningful and stand out to our clients or potential clients.

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