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Criteo Dynamic Retargeting

Criteo Dynamic Retargeting

3.7
(129 reviews)
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Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.

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Criteo Dynamic Retargeting Reviews

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Criteo review by Administrator
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"Criteo Dynamic Retargeting"

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Criteo review by Kacey M.
Kacey M.
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"Strong Dynamic Partner"

What do you like best?

Honestly, performance with Criteo has mostly outperformed other partners when comparing dynamic retargeting via product feeds. The algorithm seems to be very strong, and I like how I can check on the status of my product feed in the interface (i.e. how many products are in the feed, how many are live/ recommendable, etc).

What do you dislike?

I dislike the creative capabilities; I wish there were more customizable options to display our dynamically generated products. We have a lot of clients that want to make the look and feel of the ads just like their homepage or other ads, and want to have a bigger say in how things are positioned. Also, the native formats of the dynamic creative can get sloppy with images resized incorrectly, wording falling off, etc. I wish there was a section where we can upload customized naming conventions or categories for the products.

Recommendations to others considering the product

Make sure the solution aligns with what you're trying to accomplish. If you want to run multiple campaigns with the ability to make a bunch of changes in the campaign throughout, swapping out creative constantly, Criteo might not be the vendor for you. You have to let go of the reins a little when it comes to creative implementation and testing, but it's worth it for the algorithmic capabilities of advertising a 200+ product feed at the budget you can afford.

What business problems are you solving with the product? What benefits have you realized?

We've benefitted from the ability to target shoppers for different kinds of products at once (from hundreds to choose from) in an efficient way. We don't have to segment out different campaigns for all different product groupings. We're also now able to align remarketing with seasonality by increasing CPC bids on specific product categories that are in season/ need to get off shelves without removing other less important products from the feed itself.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Criteo review by Jonathan R.
Jonathan R.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Decent display retargeting option"

What do you like best?

The online interface is easy to use and it's easy to make changes to your campaigns.

What do you dislike?

Support from the criteo team has been at times hard to get. We have had a hard time hearing back from them in the past. There have also been occasional issues with frequency and oversaturation, as we've gotten complaints from clients for whom we run criteo that they're seeing too many ads from their own business.

Recommendations to others considering the product

Make sure to pay close attention to your frequency caps, as these can get out of control in general but my agency has had more issues with Criteo in the past than with other dynamic retargeting partners.

What business problems are you solving with the product? What benefits have you realized?

Criteo dynamic retargeting gives us the option to remarket to our past site visitors and brand engagers in an effective way. With the opportunity to launch custom banners for specific promotions, we are able to capitalize on our clients' initiatives quickly.

Criteo review by Sinead H.
Sinead H.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Remarketing for Retailer"

What do you like best?

The team we have at Criteo is really responsive, and always happy to provide more information for the client. The team has also hopped on the call with us and the clients a few times, to answer questions the client has had, as well as to discuss new opportunities.

What do you dislike?

It would be nice if we had a little better control over how our budgets pace- as it stands now, we have a tendency to spend our budgets within the first week or two of the month, and we aren't always able to get more funds from the client.

Recommendations to others considering the product

I would definitely recommend Criteo to others, and we have suggested it to our other retailers.

What business problems are you solving with the product? What benefits have you realized?

We were utilizing Google for dynamic remarketing and weren't receiving a very high ROAS. We were able to double our ROAS with Criteo, and drive more revenue overall.

Criteo review by Ross M.
Ross M.
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"Great set it and forget it (mostly) re-targeting"

What do you like best?

They have inventory across most major platforms (i.e. Facebook and Google), so this is easier to manage than using re-targeting in individual platforms. Integration is pretty straightforward. Their client success team is pretty responsive.

What do you dislike?

Some aspects of control are limited, like changing creative or adding a promo to banners, but they do address it all pretty quickly.

The team can be a bit pushy to spend more and it can be tough to control budget unless you use smoothing, which is something I had to ask about so that it was recommended.

Recommendations to others considering the product

There was an issue with cookies on IOS safari browsers, so it would be good to check on the audience size that's covered as consumer privacy continues to evolve.

What business problems are you solving with the product? What benefits have you realized?

Getting consumers back to our site and driving incremental revenue.

Criteo review by RJ M.
RJ M.
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"This works better than the rest"

What do you like best?

The accelerate program is the jam. It adjusts bids without having to take care of anything. This means that i don't have to watch it daily. We keep a close eye on it, but never has let us spend too much

What do you dislike?

The only thing i'm not a huge fan of is the delay in contacts sometimes. That being said we're not a big compnay and they do get back to me within 24-48 hours

Recommendations to others considering the product

I think you need to take what you know about retargeting and set it aside. This platform works differently. Like with everything, you can't just give it one week and expect it to work flawlessly. But, it works great!

What business problems are you solving with the product? What benefits have you realized?

This is the best re-marketing we've used. It grabs second layer funnel and kicks it into high gear.

Criteo review by Marcio C.
Marcio C.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great performance, great support, OK ad creative"

What do you like best?

Campaign performance is great, with the CPC model, we can better track KPIs in other platforms, such as Google Analytics.

The ability to control spending very closely, together with automated bid management is very helpful. The team is very supportive and the user interface easy to use.

What do you dislike?

Dynamic ad creative is not always the best, sometimes because of the layout, sometimes due to the quality of the product images. We can add static overlay images to improve creative assets, but the dynamic ads may not be ideal, depending on how concerned you are about branding and brand guideline.

Recommendations to others considering the product

Make sure to compare with other platforms. In our case, we noticed Criteo Retargeting wasn't always the best performing solution across all different clients. Different brands have different audiences, and this may not resonate with all your target audiences.

In instances when Criteo performed better, it was very clear, so I definitely recommend testing it and comparing with performance from other products/platforms. They also have an upper hand in terms of support.

What business problems are you solving with the product? What benefits have you realized?

Very efficient retargeting campaigns. Having the support of a team on the backend is also very reassuring and improves efficiency in campaign updates.

Criteo review by User
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"Easy to set up and maintain"

What do you like best?

I like that the platform runs by itself. It doesn't require a lot of labor on our end. Even with the little effort, the system is able to target qualified users and get them to return to the site at a comparable return on ad spend to our other marketing efforts.

What do you dislike?

The service is a bit of a black box, I like to be able to debug when things go wrong.

Recommendations to others considering the product

Fairly easy to set up. They pull products from Google Shopping feed and then add a tag to the site. They then create the ads for you and then display them on the display network to users based on the site tag. We tried Adroll before, but switched because we weren't getting a good return on ad spend. We are getting a much better return with Criteo that is comparable to our other marketing efforts.

What business problems are you solving with the product? What benefits have you realized?

It allows us to get more traffic back to our site after people have left. More traffic from qualified leads = more revenue. It also allows us to reduce the amount of labor we spend optimizing display campaigns since all of that is handled on their back-end.

Criteo review by Administrator
Administrator
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"Easy to use"

What do you like best?

Very easy to get started; setup was a breeze and required very little effort on our part which was a huge plus. Detailed reporting and analytics are easy to access and view all in one central spot. Ads are well designed and look professional.

What do you dislike?

Sometimes when we approve a recommendation to increase our bid for ad space before a weekend or at the start of the month the bid amount will be too high and our monthly budget will be spent within a few days or a week which limits the advertising we can do for the remainder of the month.

What business problems are you solving with the product? What benefits have you realized?

Criteo helps us keep our brand name in front of potential customers once they've left our website with minimal effort required from us. They save us time and money by targeting the customers that are most likely to respond to our ads and return to our website to make a purchase. We have an increased web presence now.

Criteo review by Administrator
Administrator
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"Best in Class Retargeting Services by Criteo"

What do you like best?

I like the breadth of knowledge of Criteo's team and the extensive retargeting services that are able to be offered. Compared to other retargeting services, Criteo is the most feature-rich.

What do you dislike?

After historically accumulating a great deal of time from sign-up, Criteo shifted our account over to a managed services team with less person-to-person interaction on a weekly basis to give status updates on our account. That has been a bit more challenging as most discussion now occurs over email and there is more of a time delay in trying to make changes and adjustments.

Recommendations to others considering the product

Evaluate what else is out there in the market, but understand that Criteo is a leader in the industry and is very likely the partner you are looking for to be able to reach your goals. Criteo has completely changed the way we do business online and is a service I would recommend to any business that operates an online ecommerce presence.

What business problems are you solving with the product? What benefits have you realized?

Capturing lost traffic has been huge. The ability to place advertising that is relevant to a user that is familiar to our brand is extremely important. Using Criteo Dynamic Retargeting has created a new sales channel for our company.

Criteo review by Administrator
Administrator
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"Helpful Remarketing but Room for Improvement"

What do you like best?

the reporting dashboard is helpful to customize fields and turning different metrics on and off. The budget types are helpful to override, add, etc.

What do you dislike?

that I can't see where my campaigns are most successful (mobile vs desktop, social media vs partner websites, etc.). I understand that the "engine" is supposed to learn and is driven by that, but it would be nice to override an area when one can't figure out why spend either is going nowhere or gets out of hand. Also wish the engine had better way to suggest daily spend based on monthly/daily budget instead of just guessing on bid for CPC.

Also after the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person

Recommendations to others considering the product

they have to be willing to "learn" the system if they are a smaller company. After the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person

What business problems are you solving with the product? What benefits have you realized?

reaching customers who have visited our site and trying to re-engage them. So far we do better than using Google's remarketing options (but still think there's room for improvement)

Criteo review by Afshin Y.
Afshin Y.
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"Criteo Lied and Defrauded Me - Do Not Recommend!"

What do you like best?

Nothing. they got me 0 sales. It was terrible.

What do you dislike?

Criteo promised to have an active account manager on my account to optimize our advertising with them for the holidays. We agreed to $300 worth of advertising to test their program. They started the campaign and started charging us, but the person who was in charge of optimizing our ads, left their company, and nobody did the work on our account to optimize it. They charged me $300 anyway and when I disputed it and offered to compromise by offering them $100 as a courtesy to them, even though they completely failed in their services, they refused and sent our bill to a collection agency. Now I have a bill for over $350 and interest is continuing to accrue at collections. Criteo is a fraudulent company that lies about their services and does not honor their customers! Terrible company. They already have an "F" rating with the BBB. Now I know why.

Recommendations to others considering the product

do not recommend! they are terrible and do not uphold their promises and charge you anyway!

What business problems are you solving with the product? What benefits have you realized?

nothing. they lied and cheated me.

Criteo review by Administrator
Administrator
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"Solid Performance, But a Black Box at Times"

What do you like best?

Criteo, as a retargeting platform, has always managed to hit our KPI's. It's a very "bare bones" platform and it has the ability to scale your retargeting efforts quickly. It's also fully managed by Criteo, which can be good and bad. It's good because it requires very little from my account managers and it allows them to focus on other areas. Lastly, the back end tagging process was very simple.

What do you dislike?

Sometimes, it can feel a bit like a "black box". In terms of their UI and ability to use their reporting for actionable insights, they are pretty limited. Also, their customer support has been very inconsistent. Another thing that we aren't crazy about is how they rotate and optimize creative. We've provided tons of different images to test, however the vast majority of the time Criteo will just serve a "dynamic" ad. This might seem ideal, however the quality is often very, very poor and they aren't always super relevant.

Recommendations to others considering the product

Make sure you consider some of the other products out there. Truly, your decision will come down to your needs and goals. If your goal is volume, minimal day to day work, and a managed service, then Criteo is a good option. However, if your goals include customer segmentation, geo targeting, granular reporting, and more, then there are better solutions out there!

What business problems are you solving with the product? What benefits have you realized?

We use Criteo as a retargeting platform. They help us keep customer engaged with our brand, as well as bring users back into our customer flow.

Criteo review by Ronny S.
Ronny S.
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"Great network and hard penetration"

What do you like best?

The size of the publisher Network is really huge. I haven't see any other network that show me the retargeting ads on so many touchpoints.

What do you dislike?

Very complicate to set up the visuals for the ads.

There is a base of standard visuals where you can choose a design, but if you don't like the design you can not go there and change it or upload a new one, you always have to contact your account manager who on his side afterwards contact the designer which needs a little time.

What business problems are you solving with the product? What benefits have you realized?

We do retargeting with criteo. All vistitors of our site get there last seen products or similar products in the predefined retargeting ads.

Criteo review by Kris M.
Kris M.
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"Problems with payments"

What do you like best?

It's really hard to give some advantages

What do you dislike?

I would like to briefly present my year-long adventure with Criteo. Throughout the period of cooperation, I had the impression that the support employee is incompetent. Answers to my questions were often incomplete or evasive. The waiting time for payments was also very long. However, the real problems began at the beginning of this year. Suddenly, overnight, Criteo stopped counting ads impressions. At the beginning, I ignored this problem because it happened before, but always at a later time the failure was removed and funds were added to the account. This time, however, it was different. I did not get an explanation of this situation, so in the end, I decided to part with Criteo completely. At this point, I still had some funds earned in the account, so I sent a question what will happen to them after closing the account? I received the answer:"You will be paid end of this month and your account will be closed 2 months afterwards."

So I closed my account on 06.02.2018 and waited. At the beginning of March I still did not receive my money, so I sent a query and the answer just shocked me "after consulting with our Finance Department, I have received the information that your account has been closed by you and therefore it triggered a payment of all combined amounts of a final .... EUR. The amount was paid on the 26th of January 2018."

My explanation that this payment concerned the previous period was unanswered, and I still have not received my money. Subsequent questions remain unanswered. I am currently trying to contact senior staff and I hope that this will have some effect. Generally, however, I advise against any cooperation with this company.

What business problems are you solving with the product? What benefits have you realized?

I tried to diversify the source of revenue on the website.

Criteo review by Sean M.
Sean M.
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"Overall Good Product"

What do you like best?

Like any good retargeting product, the results speak for themselves. We definitely generate additional sales from using the Criteo product and therefore have been using it for years.

What do you dislike?

Ever since I lost my dedicated account manager, I have felt that support lagged. The accelerate team model is inferior to the dedicated account executive model.

Recommendations to others considering the product

Definitely give it a try and compare the results to your existing product (if any).

What business problems are you solving with the product? What benefits have you realized?

Keeping top of mind awareness for our brand and products is the most significant benefit to the Criteo product. Also, we do generate incremental sales.

Criteo review by Neal O.
Neal O.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great results, great team"

What do you like best?

The results so far have been great. And the customer service from Alan Lipchin and Jen McDonald has been top notch. Very responsive, courteous, and they know what they're talking about. The best account managers we've had as an agency.

What do you dislike?

The dashboard is a bit outdated, as is the pixel.

The prospecting campaigns doesn't seem to be doing very well, but the retargeting is killing it.

Recommendations to others considering the product

Try it out :)

What business problems are you solving with the product? What benefits have you realized?

Capturing business from otherwise qualified leads that simply don't checkout the first time—perhaps dues to time or just looking at the wrong product.

Criteo review by User in Marketing and Advertising
User in Marketing and Advertising
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"Least Time Consuming Method of Retargeting (But limited control)"

What do you like best?

Criteo's interface is incredibly simple to use, and their customer support team handles most of campaign set-up and optimization. I am not required to spend time reviewing placements, bids, and creative because they handle the coordination of everything.

What do you dislike?

Our ROI isn't as high as we'd like on this platform, although I'd guess that varies widely depending on industry. Additionally, I'd love more control over how our creative looks. The ads are dynamically generated based on user activity, but some of them end up looking pretty poor.

Recommendations to others considering the product

Keep constant communication with the Accelerate team. This is how your campaign is optimized. Additionally, be flexible on bids - they vary widely depending on the time of year.

What business problems are you solving with the product? What benefits have you realized?

We have struggled finding an easy-to-manage retargeting platform for our business, and Criteo has met that need. There is very little hands-on managing, and the majority of the work is handled by their Accelerate support team.

Criteo review by Michael B.
Michael B.
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"Cheap, Quality Traffic"

What do you like best?

That we pay based on CPC and the dynamic targeting capabilities. That means that even if our CTR is low, we only pay for the traffic that's been driven.

What do you dislike?

The lack of transparency to which placements our ads are being served in. I also wish to have more control over the campaigns. The reporting can be more specific as well.

Recommendations to others considering the product

Use it for your lower funnel traffic.

What business problems are you solving with the product? What benefits have you realized?

More focused targeting with the dynamic retargeting aspect. Without Criteo, we can only do this through Facebook through their DPA.

Criteo review by User in Internet
User in Internet
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"Best retargeting partner there is."

What do you like best?

The performance, the people and the ease of use. Criteo has consistently met and surpassed our performance goals within our stated budgets. The Criteo team provides consultation that is extremely helpful within and outside of dynamic retargeting. I could not recommend Criteo more!

What do you dislike?

Nothing really. I wish there were more manual levers but not always needed. It would also be great to have more visibility into inventory-specific performance.

Recommendations to others considering the product

Don't waste time on vetting any other retargeting partners. Criteo is your solution.

What business problems are you solving with the product? What benefits have you realized?

Growing our membership base and taking advantage of the low hanging fruit in our funnel. Criteo is a programmatic solution that you don't have to micro-manage nor stress about. The technology is superior with dedicated account management teams that strive to be your trusted advisors.

Criteo review by Administrator in Consumer Goods
Administrator in Consumer Goods
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"Gets the Job Done at Scale"

What do you like best?

I like how its a money machine and sweeps up all the traffic you've paid for across other channels. I like how once you set it up its basically plug in and play. You don't have to look at it everyday because you know its doing its job.

What do you dislike?

I dislike how long it takes the algorithm to adjust to a COS % goal change. I also dislike how the algorithm doesn't have any auto bid feature like Facebook advertising. It would be nice to be able to test auto bidding versus manual bidding.

Recommendations to others considering the product

It's way better than Google Display Remarketing.

What business problems are you solving with the product? What benefits have you realized?

Criteo Dynamic Retargeting solves the problem of losing valuable traffic we already paid for and instead is able to turn them into customers.

Criteo review by User in Apparel & Fashion
User in Apparel & Fashion
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"Criteo "

What do you like best?

I like that it allows us to have visibility on websites like Macy's, Kohls, etc... Ever since they bought out hooklogic it's been a fantastic addition to their tool kit.

What do you dislike?

I dislike the attribution model. It seems to me like they over attribute when looking at sales attribution for non-last click sales. In their words, sales from views + clicks versus just last click. Thankfully, the last click attribution balances out those numbers and seems to be more reliable.

Recommendations to others considering the product

If you are using the criteo/hooklogic tool, realize that it doesn't work the way adwords or even amazon marketing services works. They bid based on product category, not keyword. It's one of the only tools out there that allows you t advertise in retail for major department stores.

What business problems are you solving with the product? What benefits have you realized?

I am solving the business need to compete in the online department store sphere. The benefits I've seen are increased sales and awareness of brands through the hooklogic/criteo advertising model.

Criteo review by Andrés R.
Andrés R.
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"Good performance and service"

What do you like best?

We've improved the service we had and our campaigns performance has bieen growing.

What do you dislike?

We haven't had the proper follow-up on the Dynamic Creatives, not only from Criteo's end but also from our end, but that's something we haven't explored that much and we would like to do.

Recommendations to others considering the product

Great Retargeting tool, without the DCO works great, I bet with DCO works even better.

What business problems are you solving with the product? What benefits have you realized?

We use it to generate bookings on hotels & resorts, so the retargeting that Criteo does has been really helpful.

Criteo review by Linda P.
Linda P.
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"Solid Performance"

What do you like best?

Criteo's interface is incredibly simple to use, and their customer support team handles most of campaign set-up and optimization. I am not required to spend time reviewing placements, bids, and creative because they handle the coordination of everything.

What do you dislike?

They may be in the business associated with arbitrage. They may not be a within the business in enhancing for what performs greatest for you, no matter what these people say. They are right now using some sketchy techniques to bypass the brand new firefox 3rd part cookie guidelines in a way that will can screw up your stats attribution.

Recommendations to others considering the product

Only use if you have money to spend.

What business problems are you solving with the product? What benefits have you realized?

Recording sales from visitors who else leave our site with out purchasing. Helped increase total site conversion in a new very competitive industry (fashion ecommerce).

Criteo review by David G.
David G.
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"Performance focused, iffy account management. "

What do you like best?

Criteo is probably the most performance driven retargeter out there. CPC focus ensures impressions aren't wasted.

What do you dislike?

High turnover among account managers. AMs also stretched very thin - some have a ton of clients so can be hard to get a hold of them. Clients are put into tiers and if you are in a low tier, you get low tier AMs.

What business problems are you solving with the product? What benefits have you realized?

Very results focused - must have solution for any ecommerce brand. CPO is typically more efficient than other solutions.

Criteo review by Keri O.
Keri O.
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"Retargeting Made Easy!"

What do you like best?

We love how autonomous the program can be. But we also love that we can go in and get more granular when needed. One of our favorite features is the weekly optimization email which allows us to stay on top of the latest trends and programs.

What do you dislike?

Attribution can be a little sticky depending on which platform you are using to measure it.

What business problems are you solving with the product? What benefits have you realized?

Engaging and converting website visitors and building funnels to track our customers with the highest potential to convert.

Criteo review by Administrator
Administrator
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"Increase in Retargeting Revenue"

What do you like best?

We have seen a large increase in retargeting revenue, without the gradual decline that we have seen with other companies.

What do you dislike?

I have to manage my account carefully and I never take Criteo's recommendations because their goal is to spend your entire budget, rather than to maximize your return on investment. If you can manage your bids yourself it works ok, but I don't trust them to do it.

What business problems are you solving with the product? What benefits have you realized?

Sustained increase in revenue from retargeting. Other companies we have tried, Adroll & Steelhouse, have provided an initial bump in revenue followed by a gradual decline. Criteo has been the only company we have used that has been able to sustain that revenue over a long period of time.

Criteo review by User in Restaurants
User in Restaurants
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"Unauthorized Account Changes - Resulted in over $5000 bill"

What do you like best?

It is tough to share something that I liked about Criteo. We were a client for many years, using them as a tool for remarketing to our customers, but the reporting on Criteo is almost non-existant so you really don't know how much value it is bringing that you wouldn't be getting without it. In my experience, remarketing through Google is so much better and I'd highly recommend using Google over Criteo.

What do you dislike?

After years of spending on Criteo without really knowing what we were getting we decided to reduce our bids considerably. We dropped our spend from about $750 per month all the way down to less than a hundred and primarily spend money just on customers that abandoned their shopping cart. In August 2017 either the Criteo system automatically made a change to our account or one of their agents made a change to our account without our approval; they removed all of our segmentation and increased our bids. As a result within 2 weeks we incurred $5,000 worth of charges. I tried resolving the issue through months of emails back and forth with Criteo; they still think I should pay even though I didn't authorize the changes (not sure of their reasoning). Criteo has since sent that invoice to collections.

While it has been a massive headache in dealing with them I am glad it happened. After canceling my account with them I switching fully over to Google's remarketing and I can see exactly how my money is spent and my return on spend is really good. Save yourself the headache ... start with Google.

Recommendations to others considering the product

Criteo is "easy" but currently doesn't have the tools that allow you to see how you are spending your money. I'd certainly recommend using Google for remarketing to get the best return on investment.

What business problems are you solving with the product? What benefits have you realized?

Trying to find the best tool to remarket to our customers.

Criteo review by Jessica  W.
Jessica W.
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"Love Criteo but some difficulties"

What do you like best?

Love the ability to monitor returns at different audiences reach and comp win levels and love that I can mix dynamic and static creatives

What do you dislike?

Sometimes ads will really over populate for some users with 5-6 ads on one site and it’s duffucult that some placements and creative options look cheap and distracting. Would like to be able to segment products as well

What business problems are you solving with the product? What benefits have you realized?

Stronger returns and great revenue driver

Criteo review by User
User
Validated Reviewer
Review Source

"They messed up the implementation but still expect us to pay for traffic we didn't get"

What do you like best?

The platform is easy, especially if you want little/no control. They setup and run everything for you.

What do you dislike?

They screwed up the implementation. We have no way to independently audit how much of our traffic (as per the account) went to the wrong pace. See more below...

Recommendations to others considering the product

Don't do it. You have no control over your campaign (you can't even pause it), can't audit their implementation and they are not responsive when they have issues.

What business problems are you solving with the product? What benefits have you realized?

Unfortunately, they screwed up the implementation and put in their website (www.criteo.com) instead of ours for the ads. We showed them examples, which they fixed. They agreed we should not have to pay for traffic they sent to their site rather than ours, but then stopped communicating. Each month we explain the issue when getting a late notice for the invoice, and each month we get no response. Now they are putting us in collections.

Criteo review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Not what it used to be."

What do you like best?

Great reach. They have partnerships with high performing publishers allowing them to better reach these users.

What do you dislike?

They are in the business of arbitrage. They are not a in the business in optimizing for what performs best for you, regardless of what they say. They are now using some sketchy tactics to bypass the new safari 3rd part cookie policies in a way that can throw off your analytics attribution.

Recommendations to others considering the product

Look into RTB House instead. They are new to the US and their system uses AI to optimize for the the best performance for you - not them. Their US division is being led by former Criteo leadership as well.

What business problems are you solving with the product? What benefits have you realized?

Display retargeting with a profitable ROAS

Criteo review by Jake P.
Jake P.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Effective way to reach prospective customers"

What do you like best?

The dynamic product ad looks very good and is engaging. Criteo keeps our products on our customers minds.

What do you dislike?

I feel like the ad can show too many times or needs to be more varied with different creatives. I'm also concerned about how my bid advice is given

What business problems are you solving with the product? What benefits have you realized?

It easily gives me the ability to retarget on every ad platform that matters.

Criteo review by Kyle B.
Kyle B.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"LOVE IT!"

What do you like best?

Love how easy it is to use. How the ads pull dynamically from our Shopify feed. Never really have to update anything, just monitor the bids.

What do you dislike?

Nothing really. Love it all. Super easy to use and user friendly :)

Recommendations to others considering the product

Start with a budget according to your current traffic and grow it from there!

What business problems are you solving with the product? What benefits have you realized?

Generating revenue that would have been lost otherwise.

Criteo review by Vincent N.
Vincent N.
Validated Reviewer
Verified Current User
Review Source

"Great Automated Marketing - but Need More Safeguards"

What do you like best?

Re-targeting of visitors with dynamic ads

What do you dislike?

Budgets can balloon if not watching daily and CPC change take too long occur.

Recommendations to others considering the product

Make sure you have someone who will manage spend levels.

What business problems are you solving with the product? What benefits have you realized?

We have increased conversion rate because Criteo is able to retarget browse abandoned shoppers with products that they were looking at, and potentially products they were looking for.

Criteo review by Michael V.
Michael V.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Not Good"

What do you like best?

low maintenance dynamic ads and ROAS was ok.

What do you dislike?

Criteo shut off our ads right before the holiday shopping season. Also there was now way to limit daily spend, so it required constant manual review.

Recommendations to others considering the product

Be careful and investigate other services before deciding on Criteo.

What business problems are you solving with the product? What benefits have you realized?

Able to advertise our entire catalog without creating individual ads.

Criteo review by Randy R.
Randy R.
Validated Reviewer
Verified Current User
Review Source

"Quality ads everywhere"

What do you like best?

Ad impressions are on quality sites and are plentiful for the budget

What do you dislike?

Conversions on retargeting are lower that I would like - but I think this is typical for all display type advertrising.

Recommendations to others considering the product

Better flexibility than Google remarketing - and better quality ads.

What business problems are you solving with the product? What benefits have you realized?

Staying up with our competition in bringing back visitors to our website.

Criteo review by Administrator
Administrator
Validated Reviewer
Review Source

"Free Starbucks"

What do you like best?

The ad design and creative is great, but is lacking in many other areas such as customer service and the ability to edit your own prodcut feed. The software needs some major upgrade. Invoicing is so dated and I don't understand why you still do this.

What do you dislike?

Customer Support. It is horrible and very hard to talk to anyone at this company. Honestly, we have considered turning off the software due to the lack of support. Also not being able to put a budget per day is not suitable for a growing company.

Recommendations to others considering the product

Allow for daily budgets, allow for CC charging, make it easier to omit products from a product feed. Allow the customers to have more control over campaigns if wanted. IMPROVE CUSTOMER SUPPORT

What business problems are you solving with the product? What benefits have you realized?

Just helps remarket customers...

Criteo review by User
User
Validated Reviewer
Verified Current User
Review Source

"More sales? Yes please!"

What do you like best?

With the use of retargeting we been able to capitalize on the leads to create more revenue.

What do you dislike?

The only thing I dislike is our low converting funnels- we could work on those a bit more.

Recommendations to others considering the product

It's a great way to capitalize on leads that are interested in the product!

What business problems are you solving with the product? What benefits have you realized?

We are creating more revenue which is great, that is what I would say is our problem. The benefits we realized is that these people are HOT leads, we just need more touch points in able to get them to convert.

Criteo review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great, Dynamic Product Retargeting"

What do you like best?

The platform is easy to use, the UI is easily understandable, and the client service is great. I have yet to run into any issues that their team did not clear up or resolve for me in a timely manner.

What do you dislike?

Attribution models can be slightly confusing at first.

Recommendations to others considering the product

A decent-sized product feed is recommended. The more products you sell, the better optimized these campaigns will be.

What business problems are you solving with the product? What benefits have you realized?

Product retargeting is difficult to manually set up and run efficiently. Criteo's tech dynamically hits users with relevant products at the right times.

Criteo review by Guillermo p.
Guillermo p.
Validated Reviewer
Verified Current User
Review Source

"Useful, but can be improved"

What do you like best?

A platform that publishes in new and different media than the traditional ones. Profitability

What do you dislike?

Management with agents is slow and the reporting system and strategy should be improved.

Some of the advertisements cross languages when they have international campaigns

What business problems are you solving with the product? What benefits have you realized?

Publish our ads in media we would not otherwise reach

Criteo review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Love working with Criteo"

What do you like best?

We love the ease of use of the system and our success. We've seen over 3x improvement from our old display platform.

We love working with our reps - they make life so easy.

What do you dislike?

I always want more flexibility in the type of ads, but generally, it's great!

What business problems are you solving with the product? What benefits have you realized?

We wanted more revenue and to announce our new product. Criteo was great and helped us do exactly that. We saw a 3x improvement from our old display platform.

Criteo review by Consultant in Telecommunications
Consultant in Telecommunications
Validated Reviewer
Verified Current User
Review Source

"It has a good eCPM with good CTR"

What do you like best?

Criteo has a good passback mechanism, so, there's no inventory lost.

They have a good CTR, and also have good eCPM.

Criteo also has a good support. What I really love from Criteo is: their performance is really good. It means, visitor doesn't get bothered.

Another thing is, subscriber can easily opt-out from that service by clicking the provided link.

What do you dislike?

Implementing Passback is not as easy as common adnetwork, and also depend on their audience.

Criteo has a really simple Report. We cannot analyze more detail about the increment of audience. Which category the audience more interested in. Criteo also insist that they have to be in the first priority. It shouldn't be like that.

Recommendations to others considering the product

Criteo have good performance. It means it's targeting is good.

What business problems are you solving with the product? What benefits have you realized?

I don't have DMP. By integrating with Criteo, Criteo can buy it's audience with higher price.

For me, it's zero investment.

Criteo review by Omar G.
Omar G.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"An easy way to advertise"

What do you like best?

the budget control. It's really easy to set a budget for the month and monitor it.

What do you dislike?

placement of the ads. Would like to see where ads are performing the best.

What business problems are you solving with the product? What benefits have you realized?

The really low cost to generate a sale.

Criteo review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Easy Implementation for Retargeting"

What do you like best?

Only pay for clicks, cost-efficient use of digital ad budget. Doesn't require a large budget to get started. Takes care of creative / implementation.

What do you dislike?

Can't switch up creative much. Not the easiest to implement if you use a custom shopping cart. Documentation could be better. Not much control on targeting (both a good and bad thing).

What business problems are you solving with the product? What benefits have you realized?

Helps to scale retargeting beyond just Google and Facebook ads to other networks like Taboola, Outbrain, and many others.

Criteo review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Easy and Mindless!"

What do you like best?

We are a small business, so I appreciate how little time it takes to manage. I can just log in periodically and check the dashboard to see how everything is going!

What do you dislike?

There really isn't much. I wish sometimes I had more control over how many times products show up for customers and which products show up.

What business problems are you solving with the product? What benefits have you realized?

We love that we can keep showing up and reminding our customers. We benefit from the increased revenue!

Criteo review by Blake B.
Blake B.
Validated Reviewer
Verified Current User
Review Source

"Anyone understand how to make this work "

What do you like best?

We like the fact that the creative is self-serve.

What do you dislike?

As a long-term customer, we are playing pass the client. Our reps keep changing while our program fails.

What business problems are you solving with the product? What benefits have you realized?

We like to reach customers and avoiding wasteful spend.

Criteo review by User
User
Validated Reviewer
Verified Current User
Review Source

"Performs well, support could be better"

What do you like best?

The cost of service is great and we see a huge return on our investment.

What do you dislike?

Our account manager could be better at providing strategy insights.

Recommendations to others considering the product

Push back on your account manager if you are not getting the support you need. If you do not have experience with retargeting this may not be the product for you.

What business problems are you solving with the product? What benefits have you realized?

We use this product for retargeting customers who have visited our website. These ads have prompted many customers to convert and revenue has increased since using it.

Criteo review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Impactful service if you are getting started retargeting consumers."

What do you like best?

I like the helpful dashboard that makes it easy to see what my campaign is accomplishing.

What do you dislike?

I dislike not being able to customize campaigns by running multiple campaigns at one time on different landing pages.

Recommendations to others considering the product

Offering multiple campaigns to be occurring at once.

What business problems are you solving with the product? What benefits have you realized?

I am solving the problem of consumers beginning a session on my webpage but not purchasing. This service allows me to capture some of those consumers and make them customers.

Criteo review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Review Source

"OK Platform for Small to Medium Size Biz"

What do you like best?

- Layout of reporting dashboard is easy to navigate, understand and customize for your specific needs.

- Criteo Staff is pretty quick to respond to questions or requests.

- Ease of adjusting bids yourself

- New coupon feature that allows you to customize the ads yourself.

What do you dislike?

- When using cost-of-sale (COS) targeting (in lieu of just adjusting bids), you cannot adjust this yourself in the platform.

- Not obvious where some of the data is being held.

- Facebook retargeting is non-transparent.

Recommendations to others considering the product

Trial program against competitors.

What business problems are you solving with the product? What benefits have you realized?

Allows us as a medium-size ecommerce business the ability to dynamically retarget non-converting customers without the set-up and cost of a much larger program.

Criteo review by User
User
Validated Reviewer
Verified Current User
Review Source

"Good...at first"

What do you like best?

We had a great experience working with our account manager, Michael. He was extremely helpful and cared about the success of our brand.

What do you dislike?

Once we started working with the accelerate team our performance dropped, our spend increased and it became very difficult to get helpful answers in a timely manner.

Recommendations to others considering the product

Ask for assistance during the transition to the accelerate team.

What business problems are you solving with the product? What benefits have you realized?

It helped us bring back customers who might have otherwise been lost.

Learn more about Criteo Dynamic Retargeting

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