What do you like best?
I am a huge fan of CRM Fusion as a company. In addition to DupeBlocker, they have an amazing data quality, / data transformation tool called Demand Tools that has revolutionized our ability to deliver CRM solutions with relatively pristine data and a path to maintain consistent data quality on a regular basis.
What do you dislike?
There is a little bit of a learning curve. But beyond that, the CRM Fusion tools are well worth the investment.
Recommendations to others considering the product
Look closely at the entire suite of products offered by CRM Fusion. DupeBlocker is great. Very flexible and highly reliable. But if you don't use their Demand Tools product, you are totally missing out on an opportunity to take "bad data" off the table when discussing the positives and negatives of your business automation stack.
I have actually implemented CRM Fusion tools at two different companies and now that I have moved on to a new organization, I hope to bring it here as well. Honestly, one of the best returns on investment of any such tool I have seen.
What business problems are you solving with the product? What benefits have you realized?
Poor quality CRM data. The need to conduct one-time data quality reviews. The ability to find suspicious duplicates, evaluate them, and ultimately merge them with the good data. The ability to put into place data governance controls ensuring persistence of data quality. The bottom line is that these relatively inexpensive tools have immensely helped us to drive positive adoption of our much higher cost CRM and ERP environments.