Crowd Compass is very user friendly for both the admin and end user. Everything from the intuitive Event Center design to the simple 2 step download process and navigating through the different icons. Compass's also has a smooth 2 way API integration with Cvent that allows Speakers, Attendees and Sessions to transfer between the two in real time. I also love the native polling feature that is insanely easy to set-up and manage, allowing you to engage with attendees in a more modern way that resembles everyday life!
Our challenge as meeting planners remains the same; to continually improve the customer experience at our meetings and events while providing a platform for attendee engagement. The app has to utilize the most innovative, user friendly technology solution that is both cost effective and reliable. Additionally, the app has to have a great back-end support center to help troubleshoot when things don’t go accordingly to plan.
I’ve done a tremendous amount of research on mobile apps, and on the surface they all appear to be comparable. However, as you dive more into the technical sides of things you realize that most solutions either aren’t very user friendly, either don’t offer an API integration with Cvent Registration or was costly to create and their back end reporting didn’t meet expectations.
Crowd Compass provided a tremendous value while seamlessly integrating with our existing Cvent SMM (Attendees, Sessions & Speakers). This provided the ability to see updates and make changes in real time from one solution to the other with the two way integration. The time savings from that alone has proven invaluable.
We initially launched our first mobile app in January of 2014 at our National Sales Conference for our largest business unit within the organization. Instantly the reaction was overwhelming positive and organically this help spread adoption throughout the other business units. We completed a total of 8 mobile apps within the first year.
In year two, we would see an increase in adoption by 225% with the addition of 26 mobile apps. We strategically aligned our resources and proactively encouraged adoption through the buying power of purchasing in bulk, reducing our cost by 50% or a cost savings of $43,000 on purchase price alone. Combined with the cost savings of not having to print resources, this saved us $93,000k in 2015. This generated was an increase of 225% YOY in 2015 with 26 mobile apps completed. We currently have 26 mobile apps ordered for 2015, resulting in an early increase of 225% from 2014.
In year three, we went on to design 22 mobile apps utilizing the same purchasing power with the addition on building in native polling and gamification across all contracts. This generated a cost savings of over $63,000 due to the sustainability of not having to print resources and having to incur the external expense of renting Automated Response Systems.
In 2017, we are on target to complete an additional nineteen (19) apps in 2017 bringing our Crowd Compass total to 73 apps.