Curata Content Curation Software (CCS) captures WAY more relevant content than our media monitoring or Google alerts efforts ever did. And the system gets smarter and smarter over time, which makes our jobs SO much easier. We would have spent hours finding, vetting, annotating and publishing content before – even using tools like Hootsuite to manage multiple social media channels. Now, we maybe spend an hour a day doing it. The high quality of the results + smart technology + lots of publishing options = an incredibly efficient process for my small but mighty agency team.
Not to mention, the customer service is just out of this world. My sales rep (hey, Adam!) and customer success rep (what's up, Keegan!) have been PHENOMENAL. Responsive, thorough and helpful at every step of the way.
If you're an agency, you know it can sometimes be difficult to get clients to invest in new technology or software, even if the outcomes are expected to outweigh the costs. (“Why can't you just use Google?”) As a compromise, we paid for the first month to prove the CCS tool's value. We learned the system, we trained it up, we delivered the results and only then did we send the first bill. It really helped the client see what they were getting from the get-go, and underscores the value Curata brings to our process.
My agency, Wordsworth Communications, works with a client that has some pretty bold business objectives centered around both regional and national growth. Our content marketing strategy supports this client by establishing a body of work -- and more importantly, a digital footprint full of delicious content -- that proves our client's thought leadership and expertise.
But with an even greater emphasis on curating and creating content for this client, we quickly realized we didn't have the tools we needed to serve our client at the level that would adequately support their growth. That’s where Curata came in.
Curata helps us curate, organize and publish content withing a few specific thought leadership segments plus the personalities behind each segment. As previously noted, CCS captures WAY more that we captured previously. The way the system gets smarter over time allows us to produce more content within our scope of work and at an extremely efficient pace. Basically, Curata makes it a snap to create thoughtful, engaging blog posts, newsletter articles, tweets, LinkedIn posts and Facebook updates that offer relevant, timely insights and best practices to our client's potential customers.
I'd say it took about six weeks to really have CCS up and running. Since then, the client has reported a steady growth in its social media channels (both brand and key thought leaders within the company). They’ve marveled at how their engagement levels have improved. They’ve decided to add even more company leaders to the list of people we’re curating content for, which will greatly accelerate our content development strategy. The bookmarklet allows us to integrate interesting articles our clients stumble upon with the content we’re already finding in the tool.
Seriously, I can’t say enough good things about working with them and would heartily recommend them to colleagues, peers and anyone looking to bring their content marketing strategy to the next level.