Curata

(38)
4.6 out of 5 stars

Curata provides solutions for curating, planning, and measuring content’s impact.

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Curata review by <span>Anna P.</span>
Anna P.
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Excellent Service & Product

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What do you like best?

The process from day one to present with Curata has been smooth, painless, and outright pleasant. From the fun & welcoming dinner at a conference, to the Sales demo that was focused directly on our needs & interests, to the contracting process, to the thoughtful packages of goodies….to a phenomenal training & implementation process on a product that simply works the way it was promised.

In particular, our onboarding & implementation process was great. Our Curata Customer Success partner helped every step of the way to ensure we launched our first weekly curated content post on time. Our goal was mid-April and we published via API (which we have yet to be able to accomplish with other tools) on March 31.

We know we are just getting started with curated content and the Customer Success team continues to gently push & guide us down paths to ensure we are getting the most value from our investment and out of curated content in general.

And at our organization, there is always the ultimate litmus test for approval - Sales - and the feedback from our first curated post was 100% positive – “this is awesome and something I can send to my clients every week”.

All-in-all if every vendor relationship we had was this smooth our work lives would be a lot easier – so thanks to your entire team for helping us be successful as we start down this curated content path and for generally being a pleasure to work with day-in & day out. Curata is awesome!

What do you dislike?

At this point, nothing. We are still early in our adoption.

What business problems are you solving with the product? What benefits have you realized?

We are rounding out our content marketing strategy to include a healthy mix of both original and curated content. We are really just getting started so it is hard to provide quantitative results or benefits but the incremental feedback both internally and from clients has been positive.

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Curata review by <span>Arnaldo M.</span>
Arnaldo M.
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What do you like best?

We've never had problems with customer support. They are always happy and willing to attend you our needs with actionable solutions and not just generic answers. It has never taken more than 24 hours for them to reply (with a solution ready).

The quarterly business alignment meetings are something not every provider does--and this is what the Curata team never fails to schedule.

What do you dislike?

After a year of using the program, there are some minor glitches when it comes to the CMS side (but were immediately fixed by their team).

Recommendations to others considering the product

The team is very interested in the line of business we are in. And they make sure that they get to meet your objectives as you use their platform.

What business problems are you solving with the product? What benefits have you realized?

We want to produce several websites with both original and curated content. Curata has been very helpful in finding us relevant and authoritative articles. We still have a lot to learn when it comes to fully maximizing the product but our regular business meetings have been very informative and helpful. They make sure that we get to learn more about the product features in every meeting.

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What Content Marketing solution do you use?

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Curata review by <span>Megan M.</span>
Megan M.
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What do you like best?

From the start, the Curata team listened to what our needs are and helped us set up the parameters of the software to receive exactly the content we want. We have regular discussions with the Customer Success team to help us hone the content in our feed. When we find content we want to include that was not curated with the software, Curata has a great Bookmarklet that allows you to add any content off the web.

Ultimately, we use the curated content to publish articles to a website and Curata custom managed newsletter. Sharing content on the two platforms is incredibly simple while still providing enough advanced options to add the content the way we want it. The newsletter software includes an easy to use marketing analysis dashboard with basic stats and an amazing visual heat map of which articles receive the most clicks.

The Curata Customer Success team has been incredibly responsive and supportive as we continue to improve the layout and grow the audience of our newsletter.

What do you dislike?

Very few complaints about the software. They usually have a solution to any issue we raise and if they do not, it is often something in the works that they plan on improving.

What business problems are you solving with the product? What benefits have you realized?

We use Curata to curate immigration news and resources that we share via a website and weekly newsletter to inform our community of current events, tools, resources and opportunities for immigrants and immigrant service providers. Our subscribers view the newsletter as a reputable resource to stay informed of the most up-to-date immigration news and resources in our region.

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Curata review by <span>Jaime L.</span>
Jaime L.
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Getting better

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What do you like best?

*Updating my original review*

Blog attribution

Original:

Their sales pitch was great, but unfortunately we are not reaping the benefits of anything they pitched.

What do you dislike?

*Updating my original review*

Can be a little glitchy, but it is getting better. Curata did start working with me to resolve issues we had with accuracy, but it has taken a while to get to where we are. I'd say ramp up time to get our data fixed was about 3 months, which wasn't what we expected. Would've been nice if data was accurate and Curata was usable within 2-4 weeks.

Inconsistency in tracking social shares from marketo pages.

Original review:

1. The pipeline metrics in curata do not match our marketo, salesforce, or google analytics metrics.

2. The customer success team is not proactive. You need to bug them constantly and they do not follow through. They say they will set up onboarding meetings and resolve issues, but they do not.

3. Horrific onboarding.

4. Promised we would be up and running within a week...It's been 2+ months.

5. The system is VERY slow. Updates are not reflected immediately, sometimes it takes over an hour just for a simple update to occur. When I updated templates, I didn't see changes take effect until the next day.

Recommendations to others considering the product

They will say anything to get you to sign on and then drop you. We weren't able to integrate our Salesforce instance with them and they did not care to resolve the issue immediately, it has taken 2 months and we are still not up to speed. This tool is rendered useless at this point. We were given a customer success manager that said they would set regular meetings and make sure issues are resolved, but we have not seen that happen. This is very disappointing and a huge waste of time and money.

What business problems are you solving with the product? What benefits have you realized?

Ability to dive into customer content consumption journey

Sales attribution to blog, webinar, ebooks & research to build better content

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Curata review by <span>Monica N.</span>
Monica N.
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What do you like best?

Curata CMP has very powerful analytics, consolidating data from several sources to give a single view of how content is performing, from social sharing to consumption metrics to associated leads and pipeline.

The analytics were what won us over to CMP, but the calendaring and planning features are very useful to keep our growing team organized, as we develop more and more content across multiple properties.

The platform is very flexible and easy to adapt to our custom needs for tracking and managing our content.

What do you dislike?

We are still new in our implementation, but so far, there are only a few limitations we've encountered. One is the lack of a multi-select picklist option; however, Curata tells us that this functionality is coming very soon. Second is the lack of a traditional monthly calendar view or even a horizontal weekly calendar view. The vertical view of the calendar of content is taking some getting used to.

What business problems are you solving with the product? What benefits have you realized?

We are just getting started, but we expect much better access to analytics around content performance, thanks to the integrations with our marketing and sales systems.

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Curata review by <span>Carolyn C.</span>
Carolyn C.
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News Aggregator and Newsletter Builder

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What do you like best?

PCMA has been using Curata since 2013. We originally procured their services to place their API on our website home page for breaking industry news. Over time, we have increased our use of their licensed product to further engage with audience. Using Curata, we now produce a daily curated newsletter, using their news aggregator and newsletter building, interfaced with our ActOn email marketing platform. The biggest plus for us has been their willingness to work with us on tweaks and adjustments we desired, i.e. enhancements to our interstitial page and keeping up with ActOn’s platform updates. Our account representative Andrew is the best. He seems to be almost clairvoyant about knowing when to check in and is always super responsive. Other services have come knocking on our door with their automated algorithm products, but we have found that Curata is best service out there to deliver a customizable relevant newsletter to our audience.

What do you dislike?

Dislike is a strong word. When we have desired changes and tweaks to the product, they have made it happen – to the point of having their CEO on the phone with us.

Recommendations to others considering the product

Talk to Curata about your goals and objectives. They provide excellent advice and recommendations. Think TWICE about using a service with an automated algorithm, you’ll be doing a dis-service to your audience if you don’t include your own perspective in your newsletter teases.

What business problems are you solving with the product? What benefits have you realized?

I wouldn’t say we have solved a problem, but rather we are now providing a service to our audience that has been repeatedly applauded – Daily, relevant industry news, with a PCMA perspective.

The benefits for PCMA has been deeper engagement with our audience and supporting advertising revenues that makes the service self-funded.

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