What do you like best?
The Customer Advocacy team were very helpful during our implementation, they even implemented some small requests that we thought would be nice additions to the software, which truly delighted our marketing team.
Their thought process was extremely helpful in expanding our own views on how to engage our advocates.
The software itself is quick to implement, and we got our program up within weeks of signing on. Our marketing team love the simplicity of using the software as well.
What do you dislike?
The lack of integration with our CRM(salesforce) was an issue, although this was resolved in 2015 with a great salesforce app.
We also used the API to tie the system into our own agency management system, but this was not as smooth as it could have been. Although the end result has been very helpful.
What business problems are you solving with the product? What benefits have you realized?
Im sure most companies manage their advocates using a spreadsheet, or something similar at the very least, we were using nothing but our CRM. In reality we had no program at all for getting our customers to do things at all.
Customer Advocacy has transformed the way our marketing team controls our collateral, we have been able to better match references to our opportunities. We now have complete visibility of our complete customer portfolio, and have been surprised about the amount of customers that we can now leverage.