What do you like best?
What I love most about Cvent is that even if you only manage 1-3 events a year vs. 100+ events a year, it still offers so much value. It takes away a lot of the manual work associated with managing one event, much less 100+ events per year. There are so many avenues for personalization within Cvent, from a branding perspective, as well as a features/functionality perspective. We don't charge to attend our events, but if that changes, it's comforting to know that feature is there and available within our current contract. It eliminates so much paperwork on our end -- and as a small event team, that is CRUCIAL to our event program success. I also like all of the integrations - SFDC, Marketo, CrowdCompass. Makes life easier. The reporting functionalities and financial reporting have helped our team be more data and metrics driven which is very important when it comes to strategy and informaed decision-making in an organization that makes an almost $3m investment in face to face, live events.
What do you dislike?
The training and administrative set up process was NOT intuitive. Every organization that uses this tool is not the same, but the training wasn't quite tailored to our organization's needs. A lot of time was spent on modules we never use. Our Account Manager tried to help, but was unavailable a lot. We were encouraged to contact the Support number, rather than personalized 1:1 with our Account Manager. It would be great if we had just ONE liaison at Cvent rather than being sent to several different arms for different needs. I also wish the SFDC custom integration wasn't an extra cost to our organization because that is a huge need for us, but the free turnkey solution just won't work for us.
What business problems are you solving with the product? What benefits have you realized?
Every single day I thank the lord my organization chose to invest in Cvent! As a small events team, we were bogged down with plate spinning. Cvent takes all of the plates in the air and stacks them neatly into one platform that seamlessly integrates with so many of the other platforms we use daily: SFDC, Marketo, CrowdCompass, etc. It's a timesaver, and in an industry where time is money, the initial large investment creates a larger return on investment simply in time saved. Our corporate office also appreciates the comprehensive financial reporting that we roll up to them each year and it helps us be more strategic with budgeting.